Difference between revisions of "Creating a CPC campaign"
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To create a CPM campaign, go to the Campaigns/Campaigns section and click on "+ Create Campaign" button. | To create a CPM campaign, go to the Campaigns/Campaigns section and click on "+ Create Campaign" button. | ||
| − | [[File: | + | [[File:Createcamscr2.png|alt=Creating an advertising campaign|frame|centre]] |
All <em> fields</em>, <em> marked with an asterisk </em> (<span style="color:red">*</span>) are required. | All <em> fields</em>, <em> marked with an asterisk </em> (<span style="color:red">*</span>) are required. | ||
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== Name, URL, payment model, format selection. == | == Name, URL, payment model, format selection. == | ||
The key difference in creating a CPC campaign from other campaigns is the choice of payment model. A more detailed description of the campaign settings can be found below: | The key difference in creating a CPC campaign from other campaigns is the choice of payment model. A more detailed description of the campaign settings can be found below: | ||
| − | [[File: | + | [[File:Cpccamp1.png|100px|centre|frame|image 2]] |
=== Campaign Name === | === Campaign Name === | ||
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The link that users will follow.<br /> | The link that users will follow.<br /> | ||
When replacing a URL in a previously created campaign, the only thing that changes in the ad itself is the domain, not the entire URL. | When replacing a URL in a previously created campaign, the only thing that changes in the ad itself is the domain, not the entire URL. | ||
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=== Site to check === | === Site to check === | ||
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=== Ad format. === | === Ad format. === | ||
| − | + | *Native | |
| + | *Banner | ||
| + | *Push | ||
| + | *Clickunder | ||
| + | *Video | ||
| + | *On-Site Push (choose inside Push) | ||
| − | + | After saving the campaign, changing the advertising format will not be possible. | |
| − | + | == Geo targeting and ISP. == | |
| + | This setting allows you to specify which regions and mobile carriers are targeted by your advertising. (image 6) | ||
| + | [[File:Createcamscr3.png|alt=Геотаргетинг и мобильные операторы|centre|frame]] | ||
| − | + | <!--Next to each region, the maximum number of daily impressions, as well as the average bit are displayed. (These values are based on the parameters already established in the campaign, including factors like ad format, categories, browser, and platform.) | |
| − | + | [[File:Datareg.png|alt=Геотаргетинг и мобильные операторы|centre|frame|image 7]]--> | |
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| − | [[File:Datareg.png|alt=Геотаргетинг и мобильные операторы|centre|frame|image 7]] | + | |
=== Targeting mobile operators. === | === Targeting mobile operators. === | ||
| − | + | Mobile IP targeting is available for both mobile devices, as well as larger platforms like laptops and PCs that use modems to access the internet. | |
== Categories. == | == Categories. == | ||
| − | Allows you to specify the categories of sites on which advertising will be displayed | + | Allows you to specify the categories of sites on which advertising will be displayed. <br> |
| − | Next to each category is its ID (which is transmitted when using the | + | Next to each category is its ID (which is transmitted when using the {page_cat_id} tag, more details about the transfer of tags in the link are described [[Macro setup | here]]). |
| − | [[File: | + | [[File:Createcamscr7.png|alt=Категории|centre|frame|image 7]] |
| − | == | + | == Gender and age of the target audience. == |
Defines the users to whom the campaign ads will be shown (image 9). | Defines the users to whom the campaign ads will be shown (image 9). | ||
| − | [[File: | + | [[File:Adcamp8.png|alt=Пол и возраст|centre|frame|image 9]] |
== Platform Targeting. == | == Platform Targeting. == | ||
Determines which platforms will display ads (image 10). | Determines which platforms will display ads (image 10). | ||
| − | [[File: | + | [[File:Adcamp9.png|alt=Платформы|centre|frame|image 10]] |
| − | + | <!--The potential daily impressions, as well as the average bids are represented next to each platform (the data is displayed based on the parameters already in the selected campaign, such as the ad format, categories, browser, as well as platform) | |
| − | [[File:Obemiplatform.png|alt=Платформы|centre|frame|image 11]] | + | [[File:Obemiplatform.png|alt=Платформы|centre|frame|image 11]]--> |
== Browser Targeting. == | == Browser Targeting. == | ||
| − | + | This window determines which browsers will display ads (image 12). | |
| − | [[File: | + | [[File:Adcamp10.png|alt=браузеры|centre|frame|image 12]] |
| − | + | <!--The potential daily impressions, as well as the average rate are represented next to each browser (the data is displayed based on the parameters already in the selected campaign, such as the ad format, categories, browser, as well as platform) | |
| − | [[File: | + | [[File:Adcamp10.png|alt=Платформы|centre|frame|image 13]]--> |
== Set black and white sheets. == | == Set black and white sheets. == | ||
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=== White List. === | === White List. === | ||
Promotional materials will be shown only on sites from this list. | Promotional materials will be shown only on sites from this list. | ||
| − | You | + | You only have to indicate the sight ID in the black and white list to effectively use this feature (image 14). |
| − | [[File: | + | [[File:Adcamp11.png|alt=Блек и вайт лист|centre|frame|image 14]] |
== Black and white list ip. == | == Black and white list ip. == | ||
=== Blacklist. === | === Blacklist. === | ||
| − | + | Blacklisting allows you to block ad impressions for specific IP addresses. The maximum number of addresses is 10,000. (image 15). | |
=== Whitelist === | === Whitelist === | ||
| − | + | Whitelisting allows you to only show promotional materials to specific IP addresses (image 15). | |
| − | [[File: | + | [[File:Adcamp12.png|alt=блокировка ip|centre|frame|image 15]] |
== Campaign Restrictions. == | == Campaign Restrictions. == | ||
| − | + | The campaign restrictions tool allows you to pause impressions on a campaign when a specific number of impressions is reached (image 16). | |
| − | [[File: | + | [[File:Adcamp13.png|alt=Ограничения|centre|frame|image 16]] |
| − | <b> | + | <b> The maximum number of clicks per day </b> - the total number of user transitions that can be made on the promotional materials of the current campaign in one day. The minimum value for the field is 100. |
| − | + | ||
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| − | <b> | + | <b> Set the campaign's daily budget </b> - the maximum amount that can be paid by the advertiser per day for the targeted actions of users carried out on the current campaign. The minimum value for the field is 300. |
| − | + | <b> Total campaign budget </b> - the maximum amount that can be paid by the advertiser for the entire campaign period for targeted user actions. The minimum value for the field is 1000. | |
| − | ''' | + | '''Display the ad not more than''' - this feature allows you to define the number of impressions that are made over a specific amount of time. The maximum value for the time field is 365 days. |
| − | ''' | + | '''Max/Min impressions number on websites''' this restriction allows you to not display ads on sites whos daily number of impressions is too low or high than a specific number. For KSA campaigns, this restriction only applies in the training mode. |
== Time targeting. == | == Time targeting. == | ||
| − | Allows you to specify the | + | Allows you to specify the days of the week, as well as specific times to display ads. For this setting, the server’s time is taken into account, most often UTC +3 (image 17). |
| − | [[File: | + | [[File:Adcamp14.png|alt=временной таргетинг|centre|frame|image 17]] |
== Advanced Settings. == | == Advanced Settings. == | ||
| − | [[File: | + | [[File:Createcamscr6.png|alt=Создать кампанию|centre|frame]] |
| − | ''' | + | '''Equal distribution of advertising budget per day''' - when you install this checkbox, your budget will be evenly distributed among all available sites of the system, regardless of the amount of traffic they generate. This will allow your funds to be used evenly, without the risk of spending too fast on large sites. |
| − | After all the necessary settings are made, you must click on | + | After all the necessary settings are made, you must click on "Create campaign" button. |
| − | [[File: | + | [[File:Adcamp16.png|alt=Создать кампанию|centre|frame]] |
Latest revision as of 09:44, 1 November 2021
After logging in to your account, the campaign creation feature will be available. To create a CPM campaign, go to the Campaigns/Campaigns section and click on "+ Create Campaign" button.
All fields, marked with an asterisk (*) are required.
Contents
Name, URL, payment model, format selection.
The key difference in creating a CPC campaign from other campaigns is the choice of payment model. A more detailed description of the campaign settings can be found below:
image 2
Campaign Name
The name of your new campaign will be displayed in the list of advertising campaigns in your account.
Campaign URL
The link that users will follow.
When replacing a URL in a previously created campaign, the only thing that changes in the ad itself is the domain, not the entire URL.
Site to check
Contains URLs that will be checked for availability.
Payment Model
To create a CPC campaign, you must select "For clicks". The rate for this payment model is on a click-by-click basis. After saving the campaign, it will be impossible to change the payment model.
Ad format.
- Native
- Banner
- Push
- Clickunder
- Video
- On-Site Push (choose inside Push)
After saving the campaign, changing the advertising format will not be possible.
Geo targeting and ISP.
This setting allows you to specify which regions and mobile carriers are targeted by your advertising. (image 6)
Targeting mobile operators.
Mobile IP targeting is available for both mobile devices, as well as larger platforms like laptops and PCs that use modems to access the internet.
Categories.
Allows you to specify the categories of sites on which advertising will be displayed.
Next to each category is its ID (which is transmitted when using the {page_cat_id} tag, more details about the transfer of tags in the link are described here).
image 7
Gender and age of the target audience.
Defines the users to whom the campaign ads will be shown (image 9).
image 9
Platform Targeting.
Determines which platforms will display ads (image 10).
image 10
Browser Targeting.
This window determines which browsers will display ads (image 12).
image 12
Set black and white sheets.
Black-list.
Allows to block ads on a specific site.
White List.
Promotional materials will be shown only on sites from this list. You only have to indicate the sight ID in the black and white list to effectively use this feature (image 14).
image 14
Black and white list ip.
Blacklist.
Blacklisting allows you to block ad impressions for specific IP addresses. The maximum number of addresses is 10,000. (image 15).
Whitelist
Whitelisting allows you to only show promotional materials to specific IP addresses (image 15).
image 15
Campaign Restrictions.
The campaign restrictions tool allows you to pause impressions on a campaign when a specific number of impressions is reached (image 16).
image 16
The maximum number of clicks per day - the total number of user transitions that can be made on the promotional materials of the current campaign in one day. The minimum value for the field is 100.
Set the campaign's daily budget - the maximum amount that can be paid by the advertiser per day for the targeted actions of users carried out on the current campaign. The minimum value for the field is 300.
Total campaign budget - the maximum amount that can be paid by the advertiser for the entire campaign period for targeted user actions. The minimum value for the field is 1000.
Display the ad not more than - this feature allows you to define the number of impressions that are made over a specific amount of time. The maximum value for the time field is 365 days.
Max/Min impressions number on websites this restriction allows you to not display ads on sites whos daily number of impressions is too low or high than a specific number. For KSA campaigns, this restriction only applies in the training mode.
Time targeting.
Allows you to specify the days of the week, as well as specific times to display ads. For this setting, the server’s time is taken into account, most often UTC +3 (image 17).
image 17
Advanced Settings.
Equal distribution of advertising budget per day - when you install this checkbox, your budget will be evenly distributed among all available sites of the system, regardless of the amount of traffic they generate. This will allow your funds to be used evenly, without the risk of spending too fast on large sites.
After all the necessary settings are made, you must click on "Create campaign" button.
