Creating a CPC campaign
After logging in to your account, the campaign creation feature will be available. To create a CPM campaign, go to the Campaigns/Campaigns section and click on "+ Create Campaign" button.
All fields, marked with an asterisk (*) are required.
- 1 Name, URL, payment model, format selection.
- 2 Keyword Targeting.
- 3 Regions and mobile operators.
- 4 Categories.
- 5 Sex and age of the target audience.
- 6 Platform Targeting.
- 7 Browser Targeting.
- 8 Set black and white sheets.
- 9 Black and white list ip.
- 10 Campaign Restrictions.
- 11 Time targeting.
- 12 Advanced Settings.
Name, URL, payment model, format selection.
The key difference in creating a CPC campaign from other campaigns is the choice of payment model. A more detailed description of the campaign settings can be found below:
The name of your new campaign will be displayed in the list of advertising campaigns in your account.
The link that users will follow.
When replacing a URL in a previously created campaign, the only thing that changes in the ad itself is the domain, not the entire URL.
Check site availability
If the check box is checked, your campaign will be suspended if your domain is unavailable. As soon as the domain becomes available, the campaign will start automatically. You can enter the addresses of 3 of their sites, each sight with a unique domain on a new line.
Site to check
Contains URLs that will be checked for availability.
To create a CPC campaign, you must select "For clicks". The rate for this payment model is on a click-by-click basis. After saving the campaign, it will be impossible to change the payment model.
There are 5 popular Advertising Formats available for placement:
This format is not available for selection with the "For views" payment model (CPM).
After saving the campaign, changing the advertising format will not be possible.
Keyword targeting assures advertisers that the only trafic they receive is from websites containing their specific keywords. The maximum number of key phrases for one campaign is 500.
Key phrases can be added individually, or in groups (image 3).
To add key phrase, you must specify the phrase and bid, then click "+" (image 4)
To add several phrases at the same time, you must click on the "Add a few" button. After you select the “add a few” button, a different menu for the adding of more than one additional keywords will open. (image 5)
To add several key phrases at once, each phrase must be written on a new line, with rates indicated individually for each phrase.
The Targeting Keyword Search Guidelines are described in greater detail here.
Regions and mobile operators.
This setting allows you to specify which regions and mobile carriers are targeted by your advertising. (image 6)
Targeting mobile operators.
Mobile IP targeting is available for both mobile devices, as well as larger platforms like laptops and PCs that use modems to access the internet.
Allows you to specify the categories of sites on which advertising will be displayed. Each category can have its own rate set independently. You can judge the competition in the specific category by comparing the maximum rate.
Each category has its ID (The IDs are transmitted when using the [CATID] tag. More details about the transfer of tags in the link are described here.), the potential daily number of impressions, as well as the average rate (Only parameters that have already been selected are displayed, such as ad format, categories, browser type, as well as platform) (image 8)
Sex and age of the target audience.
Defines the users to whom the campaign ads will be shown (image 9).
Determines which platforms will display ads (image 10).
This window determines which browsers will display ads (image 12).
Set black and white sheets.
Allows to block ads on a specific site.
Promotional materials will be shown only on sites from this list. You only have to indicate the sight ID in the black and white list to effectively use this feature (image 14).
Black and white list ip.
Blacklisting allows you to block ad impressions for specific IP addresses. The maximum number of addresses is 10,000. (image 15).
Whitelisting allows you to only show promotional materials to specific IP addresses (image 15).
The campaign restrictions tool allows you to pause impressions on a campaign when a specific number of impressions is reached (image 16).
The maximum number of clicks per day - the total number of user transitions that can be made on the promotional materials of the current campaign in one day. The minimum value for the field is 100.
Set the campaign's daily budget - the maximum amount that can be paid by the advertiser per day for the targeted actions of users carried out on the current campaign. The minimum value for the field is 300.
Total campaign budget - the maximum amount that can be paid by the advertiser for the entire campaign period for targeted user actions. The minimum value for the field is 1000.
Display the ad not more than - this feature allows you to define the number of impressions that are made over a specific amount of time. The maximum value for the time field is 365 days.
Max/Min impressions number on websites this restriction allows you to not display ads on sites whos daily number of impressions is too low or high than a specific number. For KSA campaigns, this restriction only applies in the training mode.
Allows you to specify the days of the week, as well as specific times to display ads. For this setting, the server’s time is taken into account, most often UTC +3 (image 17).
Even distribution of campaign budget for 24 hours - when this box is checked, your budget will be evenly distributed among all available sites on the system, regardless of what trafic they generate. This will allow your funds to be used without the risk of spending too much on large sites.
After the necessary settings are defined, the “Create Campaign” button must be pressed (image 19).