Advertising formats
Contents
[hide]Teaser is a small ad that consists of an image, short text, and a title. It contains only a part of the information about your product/service without showing too many details. This method is used to intrigue potential clients and encourage the purchase/order (image 1).
This format is one of the most popular and allows you to receive a sufficient amount of traffic at a low cost per click.
Valid file extensions for the image: jpg, png, jpeg, gif; Maximum weight: 512.0 KB; The image can be square and rectangular, the image size should be not less than 500 * 500 pixels.
The maximum number of characters in the header is 30.
The maximum number of characters in the text is 70.
The maximum word length is 20 characters.
Banner format.
Banner - a graphic image of an advertising character, may contain static images, replacing one another or animated elements (image 3), always contains a hyperlink to the landing page or to the advertiser’s website.
Banner advertising is a great format for combining image and marketing functions, creating a visual image of the product.
Standard file formats for adding banners in RK: gif, jpg, jpeg, png, html. Maximum size: 500 KB
Clicking on the banner should open a new window. It is prohibited for the ad to interact with the rest of the webpage, external websites, the computer’s camera, its microphone, its clipboard, or its local storage space.
List of supported banner sizes:
| 88x31 | 170x100 | 300x300 | 980x120 | |
| 100x100 | 180x80 | 300x300 | 600x500 | |
| 100x200 | 180x150 | 300x600 | 1280x752 | |
| 120x60 | 200x80 | 320x50 | 320x100 | |
| 600x976 | 120x90 | 200x200 | 336x280 | |
| 1024x768 | 120x240 | 200x300 | 384x115 | |
| 800x1232 | 120x600 | 230x60 | 400x40 | |
| 962x553 | 120x800 | 234x60 | 468x60 | |
| 1280x800 | 125x125 | 240x100 | 468x120 | |
| 1600x2560 | 125x250 | 240x400 | 500x100 | |
| 601x914 | 150x60 | 250x130 | 500x200 | |
| 914x601 | 160x60 | 250x250 | 580x400 | |
| 1067x619 | 160x120 | 250x360 | 728x90 | |
| 160x400 | 270x60 | 930x180 | ||
| 160x600 | 300x50 | 970x90 |
Push notification
Classic push notification - is a pop-up notification system that appears in the corner of your computer screen or on your cell phone’s notification list. To receive a push notification the user needs to subscribe to the site's mailing list. You can choose to close this window. This format of push-notifications is suitable for all sites, various advertising topics without restrictions, all geographical areas and has a high CTR (Click Through Rate).
In-page push - users do not need to subscribe to newsletters or agree to receive notifications in advance. The main advantage of this format is that it displays ads on all devices and in all browsers (even on iOS and macOS). It operates regardless of the updates released by Google.
You can select this type of push notification when setting up your advertising campaign.
Images: The size of the uploaded icon must be equal to or greater than 192x192.
The size of the main image must be equal to or greater than 360x240.
Valid file extensions: jpg, png, jpeg, gif. Maximum size: 512.0 KB
The maximum number of characters in the header is 30.
The maximum number of characters in the text is 70.
The maximum word length is 20 characters.
Balance: Push notification campaigns are active only if the balance is more than $17. If the balance is $17 or less, the campaign will not receive impressions.
Clickunder (Popunder)
Clickunder (Popunder) is an advertising format that allows the advertiser’s site to open up in a new browser window after the user clicks on any area of the page on which ad is located.
The advantage of this format is that it is low cost per click.
The clickunder campaign is only active when there is more than $10 on the account. If the balance is $10 or less, the campaign will not receive any impressions.
In-App Push
COMING SOON In-App Push - an advertising block within a mobile application in the form of a large image. The main advantage of In-App pushes is that users are guaranteed to see your advertising message.
Requirements for In-App Push:
Images: The size of the uploaded icon must be equal to or greater than 192x192 pixels.
The size of the main image must be equal to or greater than 360x240 pixels.
Acceptable file extensions: jpg, png, jpeg; maximum file size: 512 KB.
Text: Maximum of 30 characters in the title; maximum of 70 characters in the text; maximum word length: 20 characters.
Balance: Campaigns in the Push Notification format are active only if there is a balance of more than $17. If the balance is $17 or less, the campaign will not receive impressions.
Advertising in the In-App Push format is displayed only on mobile devices.
