Difference between revisions of "Advertising formats"
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The advantage of this format is that it is low cost per click. <br/ > | The advantage of this format is that it is low cost per click. <br/ > | ||
The clickunder campaign is only active when there is more than 500 rubles on the account. If the balance is 500 rubles or less, the campaign will not receive any impressions. | The clickunder campaign is only active when there is more than 500 rubles on the account. If the balance is 500 rubles or less, the campaign will not receive any impressions. | ||
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== Video format (pre-roll) == | == Video format (pre-roll) == |
Revision as of 11:04, 22 February 2019
Contents
Teaser is a small ad that consists of an image, short text, and a title. It contains only a part of the information about your product/service without showing too many details. This method is used to intrigue potential clients and encourage the purchase/order (image 1).
This format is one of the most popular and allows you to receive a sufficient amount of traffic at a low cost per click.
Valid file extensions for the image: jpg, png, jpeg, gif; Maximum weight: 512.0 KB; The image can be square and rectangular, the image size should be not less than 500 * 500 pixels.
The maximum number of characters in the header is 30.
The maximum number of characters in the text is 70.
The maximum word length is 20 characters.
Banner format.
Banner - a graphic image of an advertising character, may contain static images, replacing one another or animated elements (image 3), always contains a hyperlink to the landing page or to the advertiser’s website.
Banner advertising is a great format for combining image and marketing functions, creating a visual image of the product.
Standard file formats for adding banners in RK: gif, jpg, jpeg, png, html. Maximum size: 150.0 KB
Clicking on the banner should open a new window. It is prohibited for the ad to interact with the rest of the webpage, external websites, the computer’s camera, its microphone, its clipboard, or its local storage space.
List of supported banner sizes:
88x31 | 170x100 | 300x300 | 980x120 | |
100x100 | 180x80 | 300x300 | 600x500 | |
100x200 | 180x150 | 300x600 | 1280x752 | |
120x60 | 200x80 | 320x50 | 320x100 | |
600x976 | 120x90 | 200x200 | 336x280 | |
1024x768 | 120x240 | 200x300 | 384x115 | |
800x1232 | 120x600 | 230x60 | 400x40 | |
962x553 | 120x800 | 234x60 | 468x60 | |
1280x800 | 125x125 | 240x100 | 468x120 | |
1600x2560 | 125x250 | 240x400 | 500x100 | |
601x914 | 150x60 | 250x130 | 500x200 | |
914x601 | 160x60 | 250x250 | 580x400 | |
1067x619 | 160x120 | 250x360 | 728x90 | |
160x400 | 270x60 | 930x180 | ||
160x600 | 300x50 | 970x90 |
Push notification
A push notification is a pop-up notification system that appears in the corner of your computer screen or on your cell phone’s notification list. You can choose to close this window. This format of push-notifications is suitable for all sites, various advertising topics without restrictions, all geographical areas and has a high CTR (Click Through Rate).
The aspect ratio of the loaded image must be 1: 1 and the format is equal to or more than 500 * 500 pixels. Valid file extensions: jpg, png, jpeg, gif. Maximum size: 512.0 KB
The maximum number of characters in the header is 30.
The maximum number of characters in the text is 70.
The maximum word length is 20 characters.
Clickunder
Clickunder is an advertising format that allows the advertiser’s site to open up in a new browser window after the user clicks on any area of the page on which ad is located.
The advantage of this format is that it is low cost per click.
The clickunder campaign is only active when there is more than 500 rubles on the account. If the balance is 500 rubles or less, the campaign will not receive any impressions.
Video format (pre-roll)
Video advertising (pre roll) is an advertising video that is shown to the user before the start of the requested main video. Video advertising is effective, and an inexpensive tool for a successful traffic arbitration.
The duration of the video from 15 to 30 seconds. The optimal roller weight is 20 MB (maximum - 30 MB). Formats - MP4, FVL.