Difference between revisions of "Creating a CPC campaign"
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=== Ad format. === | === Ad format. === | ||
− | There are | + | There are 5 popular [[Advertising_formats| Advertising Formats]] available for placement: |
− | '''1) [[ | + | '''1) [[Advertising_formats#Teaser_format.| Teaser]]. <br/> ''' |
− | '''2) [[ | + | '''2) [[Advertising_formats#Push_notification| Push Notification]]. <br/> ''' |
− | '''3) [[ | + | '''3) [[Advertising_formats#Clickunder| Clickander]]. <br/>''' |
− | This format is not available for selection with the "For | + | This format is not available for selection with the "For views" payment model (CPM). |
− | '''4) [[ | + | '''4) [[Advertising_formats#Banner_format.| Banner Advertising]]. '''<br/> |
− | '''5) [[ | + | '''5) [[Advertising_formats#Contextual_Advertising| Contextual Advertising]]. '''<br/> |
− | + | After saving the campaign, changing the advertising format will not be possible. | |
− | + | ||
− | + | ||
− | After saving the campaign | + | |
− | + | ||
== Keyword Targeting. == | == Keyword Targeting. == | ||
− | [[ | + | [[How keywords work| Keyword targeting]] assures advertisers that the only trafic they receive is from websites containing their specific keywords. The maximum number of key phrases for one campaign is 500. |
− | [[Keyword principle_working | Key phrases]] can be added individually or | + | [[Keyword principle_working | Key phrases]] can be added individually, or in groups (image 3). |
[[File:Keyword1.png|alt=Ключевые слова|centre|frame|image 3]] | [[File:Keyword1.png|alt=Ключевые слова|centre|frame|image 3]] | ||
− | To add | + | To add key phrase, you must specify the phrase and bid, then click "+" (image 4) |
[[File:Keyword2.png|alt=Ключевая фраза|centre|frame|image 4]] | [[File:Keyword2.png|alt=Ключевая фраза|centre|frame|image 4]] | ||
− | To add several phrases at the same time, you must click on the "Add a few" button. After | + | To add several phrases at the same time, you must click on the "Add a few" button. After you select the “add a few” button, a different menu for the adding of more than one additional keywords will open. (image 5) |
[[File:Mass keywords.png|alt=массовое добавление ключевых фраз|centre|frame|image 5]] | [[File:Mass keywords.png|alt=массовое добавление ключевых фраз|centre|frame|image 5]] | ||
− | To add several | + | To add several key phrases at once, each phrase must be written on a new line, with rates indicated individually for each phrase. <br> |
− | The '' 'Targeting Keyword Search Guidelines are described in [[Keyword | + | The '''Targeting Keyword Search Guidelines are described in greater detail [[Keyword matching| here]]'''. |
== Regions and mobile operators. == | == Regions and mobile operators. == | ||
− | This setting allows you to specify | + | This setting allows you to specify which regions and mobile carriers are targeted by your advertising. (image 6) |
[[File:Regioni1.png|alt=Геотаргетинг и мобильные операторы|centre|frame|image 6]] | [[File:Regioni1.png|alt=Геотаргетинг и мобильные операторы|centre|frame|image 6]] | ||
− | + | Next to each region, the maximum number of daily impressions, as well as the average bit are displayed. (These values are based on the parameters already established in the campaign, including factors like ad format, categories, browser, and platform.) | |
[[File:Datareg.png|alt=Геотаргетинг и мобильные операторы|centre|frame|image 7]] | [[File:Datareg.png|alt=Геотаргетинг и мобильные операторы|centre|frame|image 7]] | ||
=== Targeting mobile operators. === | === Targeting mobile operators. === | ||
− | + | Mobile IP targeting is available for both mobile devices, as well as larger platforms like laptops and PCs that use modems to access the internet. | |
== Categories. == | == Categories. == | ||
− | Allows you to specify the categories of sites on which advertising will be displayed. | + | Allows you to specify the categories of sites on which advertising will be displayed. Each category can have its own rate set independently. You can judge the competition in the specific category by comparing the maximum rate. <br> |
− | + | Each category has its ID (The IDs are transmitted when using the [CATID] tag. More details about the transfer of tags in the link are described [[Macro setup|here]].), the potential daily number of impressions, as well as the average rate (Only parameters that have already been selected are displayed, such as ad format, categories, browser type, as well as platform) (image 8) | |
[[File:Categorynewone.png|alt=Категории|centre|frame|image 8]] | [[File:Categorynewone.png|alt=Категории|centre|frame|image 8]] | ||
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[[File:Viborplatform.png|alt=Платформы|centre|frame|image 10]] | [[File:Viborplatform.png|alt=Платформы|centre|frame|image 10]] | ||
− | + | The potential daily impressions, as well as the average bids are represented next to each platform (the data is displayed based on the parameters already in the selected campaign, such as the ad format, categories, browser, as well as platform) | |
[[File:Obemiplatform.png|alt=Платформы|centre|frame|image 11]] | [[File:Obemiplatform.png|alt=Платформы|centre|frame|image 11]] | ||
== Browser Targeting. == | == Browser Targeting. == | ||
− | + | This window determines which browsers will display ads (image 12). | |
[[File:Viborbrausers.png|alt=браузеры|centre|frame|image 12]] | [[File:Viborbrausers.png|alt=браузеры|centre|frame|image 12]] | ||
− | + | The potential daily impressions, as well as the average rate are represented next to each browser (the data is displayed based on the parameters already in the selected campaign, such as the ad format, categories, browser, as well as platform) | |
[[File:Brausersobemi.png|alt=Платформы|centre|frame|image 13]] | [[File:Brausersobemi.png|alt=Платформы|centre|frame|image 13]] | ||
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=== White List. === | === White List. === | ||
Promotional materials will be shown only on sites from this list. | Promotional materials will be shown only on sites from this list. | ||
− | You | + | You only have to indicate the sight ID in the black and white list to effectively use this feature (image 14). |
[[File:Black white.png|alt=Блек и вайт лист|centre|frame|image 14]] | [[File:Black white.png|alt=Блек и вайт лист|centre|frame|image 14]] | ||
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=== Blacklist. === | === Blacklist. === | ||
− | + | Blacklisting allows you to block ad impressions for specific IP addresses. The maximum number of addresses is 10,000. (image 15). | |
=== Whitelist === | === Whitelist === | ||
− | + | Whitelisting allows you to only show promotional materials to specific IP addresses (image 15). | |
[[File:Blackwiteip.png|alt=блокировка ip|centre|frame|image 15]] | [[File:Blackwiteip.png|alt=блокировка ip|centre|frame|image 15]] | ||
== Campaign Restrictions. == | == Campaign Restrictions. == | ||
− | + | The campaign restrictions tool allows you to pause impressions on a campaign when a specific number of impressions is reached (image 16). | |
[[File:Add kampain.png|alt=Ограничения|centre|frame|image 16]] | [[File:Add kampain.png|alt=Ограничения|centre|frame|image 16]] | ||
<b> Maximum number of conversions per day </b> - the total number of user transitions that can be made on the promotional materials of the current campaign in one day. The minimum value for the field is 100. | <b> Maximum number of conversions per day </b> - the total number of user transitions that can be made on the promotional materials of the current campaign in one day. The minimum value for the field is 100. | ||
− | <b> | + | <b> Daily campaign budget limit </b> - the maximum amount that can be paid by the advertiser per day for the targeted actions of users carried out on the current campaign. The minimum value for the field is 300. |
− | <b> | + | <b> Total campaign budget limit </b> - the maximum amount that can be paid by the advertiser for the entire campaign period for targeted user actions. The minimum value for the field is 1000. |
'''Show material no more often''' - indicates the number and frequency of advertising material shown to one user. The maximum value for the field is 365 days. | '''Show material no more often''' - indicates the number and frequency of advertising material shown to one user. The maximum value for the field is 365 days. |
Revision as of 13:54, 18 February 2019
After logging in to your account, the campaign creation feature will be available. To create a CPM campaign, go to the Campaigns/Campaigns section and click on "+ Create Campaign" button.
All fields, marked with an asterisk (*) are required.
Contents
- 1 Name, URL, payment model, format selection.
- 2 Keyword Targeting.
- 3 Regions and mobile operators.
- 4 Categories.
- 5 Sex and age of the target audience.
- 6 Platform Targeting.
- 7 Browser Targeting.
- 8 Set black and white sheets.
- 9 Black and white list ip.
- 10 Campaign Restrictions.
- 11 Time targeting.
- 12 Advanced Settings.
Name, URL, payment model, format selection.
The key difference in creating a CPC campaign from other campaigns is the choice of payment model. A more detailed description of the campaign settings can be found below:
Campaign Name
The name of your new campaign will be displayed in the list of advertising campaigns in your account.
Campaign URL
The link that users will follow.
When replacing a URL in a previously created campaign, the only thing that changes in the ad itself is the domain, not the entire URL.
Check site availability
If the check box is checked, your campaign will be suspended if your domain is unavailable. As soon as the domain becomes available, the campaign will start automatically. You can enter the addresses of 3 of their sites, each sight with a unique domain on a new line.
Site to check
Contains URLs that will be checked for availability.
Payment Model
To create a CPC campaign, you must select "For clicks". The rate for this payment model is on a click-by-click basis. After saving the campaign, it will be impossible to change the payment model.
Ad format.
There are 5 popular Advertising Formats available for placement:
1) Teaser.
3) Clickander.
This format is not available for selection with the "For views" payment model (CPM).
After saving the campaign, changing the advertising format will not be possible.
Keyword Targeting.
Keyword targeting assures advertisers that the only trafic they receive is from websites containing their specific keywords. The maximum number of key phrases for one campaign is 500.
Key phrases can be added individually, or in groups (image 3).
To add key phrase, you must specify the phrase and bid, then click "+" (image 4)
To add several phrases at the same time, you must click on the "Add a few" button. After you select the “add a few” button, a different menu for the adding of more than one additional keywords will open. (image 5)
To add several key phrases at once, each phrase must be written on a new line, with rates indicated individually for each phrase.
The Targeting Keyword Search Guidelines are described in greater detail here.
Regions and mobile operators.
This setting allows you to specify which regions and mobile carriers are targeted by your advertising. (image 6)
Next to each region, the maximum number of daily impressions, as well as the average bit are displayed. (These values are based on the parameters already established in the campaign, including factors like ad format, categories, browser, and platform.)
Targeting mobile operators.
Mobile IP targeting is available for both mobile devices, as well as larger platforms like laptops and PCs that use modems to access the internet.
Categories.
Allows you to specify the categories of sites on which advertising will be displayed. Each category can have its own rate set independently. You can judge the competition in the specific category by comparing the maximum rate.
Each category has its ID (The IDs are transmitted when using the [CATID] tag. More details about the transfer of tags in the link are described here.), the potential daily number of impressions, as well as the average rate (Only parameters that have already been selected are displayed, such as ad format, categories, browser type, as well as platform) (image 8)
Sex and age of the target audience.
Defines the users to whom the campaign ads will be shown (image 9).
Platform Targeting.
Determines which platforms will display ads (image 10).
The potential daily impressions, as well as the average bids are represented next to each platform (the data is displayed based on the parameters already in the selected campaign, such as the ad format, categories, browser, as well as platform)
Browser Targeting.
This window determines which browsers will display ads (image 12).
The potential daily impressions, as well as the average rate are represented next to each browser (the data is displayed based on the parameters already in the selected campaign, such as the ad format, categories, browser, as well as platform)
Set black and white sheets.
Black-list.
Allows to block ads on a specific site.
White List.
Promotional materials will be shown only on sites from this list. You only have to indicate the sight ID in the black and white list to effectively use this feature (image 14).
Black and white list ip.
Blacklist.
Blacklisting allows you to block ad impressions for specific IP addresses. The maximum number of addresses is 10,000. (image 15).
Whitelist
Whitelisting allows you to only show promotional materials to specific IP addresses (image 15).
Campaign Restrictions.
The campaign restrictions tool allows you to pause impressions on a campaign when a specific number of impressions is reached (image 16).
Maximum number of conversions per day - the total number of user transitions that can be made on the promotional materials of the current campaign in one day. The minimum value for the field is 100.
Daily campaign budget limit - the maximum amount that can be paid by the advertiser per day for the targeted actions of users carried out on the current campaign. The minimum value for the field is 300.
Total campaign budget limit - the maximum amount that can be paid by the advertiser for the entire campaign period for targeted user actions. The minimum value for the field is 1000.
Show material no more often - indicates the number and frequency of advertising material shown to one user. The maximum value for the field is 365 days.
The minimum number of impressions on the sites. This restriction allows you not to display ads on those sites whose daily number of impressions is less than the specified number. For KSA campaigns, this restriction applies only in the training mode.
The maximum number of impressions on the sites. This restriction allows you not to display ads on those sites whose daily number of impressions is more than the specified number. For KSA campaigns, this restriction applies only in the training mode.
Time targeting.
Allows you to specify the time and days of the week to display ads. For this setting, the server time is taken into account, namely, UTC +3 (image 17).
Advanced Settings.
Uniform distribution of advertising budget per day - when you install this checkbox, your budget will be evenly distributed among all available sites of the system, regardless of the amount of traffic they generate. This will allow your funds to be used even without the risk of spending too fast on large sites.
After all the necessary settings are made, you must click on the "Create campaign" button (image 19).