Shock or No Shock?
Many people wonder why an advertisement was given a ‘shock’ mark during moderation even when there aren’t any bloodied body parts or anything vulgar present in the ad.
Let us explain in more detail what a “shock” advertisement is, and why this mark is assigned to various cases.
The shock status is given to ads that contain images of diseases, close-up shots of one’s body parts, people under the influence of alcohol/drugs, pictures containing sexual (erotic) undertones, shots from horror films and other unaesthetic images.
Not very aesthetically pleasing ads that include images of close-up of private body parts, untidy appearance whether of a person or an object. Ameteur pictures with not much thought put into won’t be regarded as promotional material.
Some examples of such images. (image 1)
As you can see, there isn’t a huge difference between pictures shown in image 1 and those in image 2. However, pictures in image 1 would be marked as shock images, while pictures in image 2 would not. This is mainly because of the unaesthetic nature of the pictures included in image 1.
It is important to understand that this mark is not assigned to limit the amount of traffic we receive, but to ensure that we have a competent and logical distribution of materials shown at various sites.