Difference between revisions of "List of campaign materials"

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== Section Assignment ==
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== Purpose of the section ==
Depending on the type of campaign and the payment model, work with promotional materials takes place in the relevant section of material management. To do this, you need to find the right campaign and click on the "Materials Management" button in the table (a more detailed description of working with campaigns can be found in the article [[List of advertising campaigns # | List of advertising campaigns]]).
+
Depending on the campaign type and payment model, you work with promotional materials in the relevant material management section. It allows you to manage ads, create new materials, and track their current status.
  
This section allows you to manage promotional materials, create new materials, as well as keep track of their current status.
+
== Teasers ==
 +
You can view a list of all teasers and statistics on them by clicking on the "Manage teasers" button in the corresponding campaign.
 +
[[File:Listadsscrtiz1.png|100px|centre|frame]]
 +
When you click on the "Manage teasers" button, a list of all teasers of the current campaign appears:
 +
[[File:Listadsscrtiz2.png|100px|centre|frame]]
  
== Banners ==
+
== Push Notifications ==
The banner viewing interface can be accessed by clicking on the “Manage Banners” button in the corresponding campaign....Banners can only be created for a campaign in which the campaign format has already been defined as - Banner (regardless of [[Creating_Advertising_Campaign # .D0.9C.D0.BE.D0.B4.D0.B5.D0.BB.D1.8C_.D0. BE.D0.BF.D0.BB.D0.B0.D1.82.D1.8B. | Payment models]]: ([[Creating a promotional campaign # .D0.9C.D0.BE.D0.B4.D0.B5. D0.BB.D1.8C_.D0.BE.D0.BF.D0.BB.D0.B0.D1.82.D1.8B. | CPC]], [[Creating an ad campaign # .D0.9C.D0.BE. D0.B4.D0.B5.D0.BB.D1.8C_.D0.BE.D0.BF.D0.BB.D0.B0.D1.82.D1.8B. | CPM]], [[Kadam_Smart_Ads # | | KSA]]).
+
You can see a list of all cannons and statistics on them by clicking on the "Manage Push Ads" button in the corresponding campaign.
[[File:Adslistbann1.png|100px|centre|frame|image 1]]
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[[File:Listadsscrpus1.png|100px|centre|frame]]
 +
When you click on the Push Notification Management button, a list of all the current campaign banners appears:
 +
[[File:Listadsscrpus2.png|100px|centre|frame]]
  
After clicking on '''“Manage Banners” button''', a list of all banners of the current campaign appears:
+
== Clickunder ==
[[File:Рекл мат 21.jpg|100px|centre|frame|image 2]]
+
Clickunder campaigns do not have any ads attached.
 +
A more detailed description of working with Clickunder can be found in the following article: [[Add_Clickunder| Adding ClickUnder]].
  
=== Filter Bar ===
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== Banners ==
The list of banners displayed to the user can be filtered depending on the following parameters:
+
You can view a list of all banners and their statistics by clicking on the "Manage Banners" button in the corresponding campaign.
<ul>
+
[[File:Listadsscrban1.png|100px|centre|frame]]
     <li> <b> Activity </b> - displays a list of banners depending on whether the banner is active or not; </li>
+
When you click on the Manage Banners button, a list of all the banners for the current campaign appears:
     <li> <b> Date from / to</b> - the time interval for which statistics on banners will be shown; </li>
+
[[File:Listadsscrban2.png|100px|centre|frame]]
</ul>
+
  
Under the filter panel are the following buttons:
+
== Video Ads ==
<ol>
+
You can view a list of all videos and statistics on them by clicking on the "Manage Video" button in the corresponding campaign.
     <li> Add banner - selecting this option will lead to the interface for creating a new banner. More detailed information can be found in the article "[[Adding a Banner # | Adding a Banner]]" </li>
+
[[File:Listadsscrvid1.png|100px|centre|frame]]
     <li> Add HTML banner - selecting this option will lead to the interface for creating an HTML5 banner. More detailed information can be found in the article "[[Loading_HTML5_ banners # | Loading HTML5 banners]]" </li>
+
When you click on the Manage Video Content button, a list of all videos for the current campaign appears:
     <li> Banner Generator -allows you to manually create your own banner. More detailed information can be found in the “Banner Generator” article "[[Banner Generator # | Banner Generator]]" </li>
+
[[File:Listadsscrvid2.png|100px|centre|frame]]
</ol>
+
  
The banner management buttons are located below the banner creation buttons:
+
== Filtering panel ==
<ul>
+
The list of ads displayed to the user can be filtered depending on the following parameters:
     <li> <b> Remove </b> - remove selected banners from the system; </li>
+
     <li> <b> Suspend </b> - suspend the display of users of this banner; </li>
+
     <li> <b> Resume </b> - resumes the display of users of this banner; </li>
+
     <li> <b> Change URL </b> - when clicked, a pop-up window appears with the ability to enter a new URL address for the current banner; </li>
+
     <li> <b> Adjust Bids </b> - when clicked, a pop-up window appears with the ability to customize bids for the current banner; </li>
+
     <li> <b> Move Banner </b> - the selected banner is removed from the current campaign and transferred to the specified </li>
+
</ul>
+
  
=== Table ===
 
The following fields are displayed in the table:
 
 
<ul>
 
<ul>
     <li> <b> ID </b> - ID of the current material; </li>
+
<li> <b> Activity </b> - Displays a list of ads depending on whether the banner is active or not; </li>
     <li> <b> Creation Date </b> </li>
+
<li> <b> Date from / to </b> - is the period of time for which ad statistics will be shown; </li>
     <li> <b> Banner Size </b> </li>
+
     <li> <b> Bids </b> - the range of rates for the current banner </li>
+
     <li> <b> Title </b> - contains the following fields:
+
           <ol> <li> Banner name - in the format of a link, when clicked, it takes you to the landing page; </li>
+
               <li> Icon for the current banner </li>
+
           </ol>
+
     </li>
+
     <li> <b> Shock </b> - whether the current banner belongs to materials with the category "Shock"; </li>
+
     <li> <b> Status </b> - the status of the current material. If the banner has been blocked, the link “Refine reason” is displayed when you click on it, a pop-up window appears with the ability to create a request for clarification of the reason for blocking; </li>
+
     <li> <b> Views </b> - the number of views of the current banner; </li>
+
     <li> <b> Clicks </b> - the number of clicks made by users on the current banner; </li>
+
     <li> <b> CTR </b> - the number of clicks in relation to the number of views in the context of the banner; </li>
+
     <li> <b> CPM </b> - Thousands of views for the current banner; </li>
+
     <li> <b> Manage </b> - contains the following banner control actions:
+
           <ol> <li> Move - move the current banner to the selected campaign; </li>
+
               <li> Edit - Switch to banner edit mode </li>
+
               <li> Delete - delete the current banner </li>
+
           </ol>
+
     </li>
+
 
</ul>
 
</ul>
  
Also, when you click on the upload icon under the table, the statistics on banners is uploaded to excel format.
+
Under the filtering panel is the add new ad button:<br />
 
+
Below the Create Ads button are the ad management buttons in the list:
List of possible material statuses:
+
<ol>
+
      <li> On moderation - set for the material, if it is on moderation Kadam </li>
+
      <li> Active - the current material is spinning on the platforms and is available to users </li>
+
      <li> Blocked - material blocked by moderators for display </li>
+
      <li> Unpaid </li>
+
      <li> Low CTR </li>
+
</ol>
+
 
+
=== KSA payment format ===
+
When you select the payment format [[Kadam_Smart_Ads # | KSA]] in the campaign, a number of additional parameters are added to the banner.
+
Actions:
+
 
<ul>
 
<ul>
     <li> <b> Enable training </b> - Launching this mode will cause materials that have not yet had conversions to be shown free of charge; </li>
+
<li> <b> Delete</b> - removes selected ads from the system; </li>
     <li> <b> Disable Learning </b> - Termination of the learning mode; </li>
+
<li> <b> Pause </b> - pause the display of this ad to users; </li>
</ul>
+
<li> <b> Reactivate </b> - resume showing this ad to users; </li>
In addition, columns are displayed in the tabular part:
+
<li> <b> Change URL </b> - when clicked, a pop-up window appears allowing you to enter a new URL for the current ad; </li>
<ul>
+
<li> <b> Move </b> - the selected ad is removed from the current campaign and add to the specified; </li>
     <li> <b> Training </b> - the number of clicks /money (KSA for actions), the number of views /money (KSA for views); </li>
+
<li> <b> Set Bids </b> - when clicked, a pop-up window appears with the option to set up bids for the current ad; </li>
     <li> <b> Conversions </b> - number of conversions carried out in the campaign; </li>
+
<li> <b> Copy </b> - the selected banner is copied from the current campaign to the specified </li>
     <li> <b> Lidov </b> - number of targeted user actions carried out on the offensive campaigns. In the case of "hard conversion", only the first lead generates the conversion. The remaining leads, coming on the same material and block, do not generate conversions. When a lead is formed, funds are written off from the owner of the offer in favor of the arbitrator Kadam </li>
+
</ul>
+
 
+
[[File:Рекл мат 1611.jpg|100px|centre|frame|image 3]]
+
 
+
== Teasers ==
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Access to the teaser viewing interface is performed by clicking on the <b> Manage Teasers </b> button in the respective campaign.
+
In this section, you can create and manage teasers. Teasers can only be created for campaign in which the teaser campaign format has been chosen (regardless of [[creating_advertising_campaign # .D0.9C.D0.BE.D0.B4.D0.B5.D0.BB.D1.8C_.D0. BE.D0.BF.D0.BB.D0.B0.D1.82.D1.8B. | Payment models]]: ([[Creating a promotional campaign # .D0.9C.D0.BE.D0.B4.D0.B5. D0.BB.D1.8C_.D0.BE.D0.BF.D0.BB.D0.B0.D1.82.D1.8B. | CPC]], [[Creating an ad campaign # .D0.9C.D0.BE. D0.B4.D0.B5.D0.BB.D1.8C_.D0.BE.D0.BF.D0.BB.D0.B0.D1.82.D1.8B. | CPM]], [[Kadam_Smart_Ads # | | KSA]]).
+
[[File:Adslistteas1.png|100px|centre|frame|image 4]]
+
 
+
After clicking on the <b> Manage Teasers </b> button, a list of all teasers of the current campaign appears:
+
[[File:Adslistteas2.png|100px|centre|frame|image 5]]
+
 
+
=== Filter Bar ===
+
The list of teasers displayed to the user can be filtered depending on the following parameters:
+
<ul>
+
     <li> <b> Activity </b> - displays a list of teasers, depending on whether the teaser is active or not; </li>
+
     <li> <b> Date from / to </b> - the time interval for which statistics on teasers will be shown; </li>
+
</ul>
+
 
+
Under the filter panel are the following buttons:
+
<ol>
+
     <li> Add teaser - go to the interface for creating a new teaser. More detailed information can be found in the article "[[Add_Tyzer # | Add a teaser]]" </li>
+
     <li> Bulk upload - when clicked, a pop-up window appears with the ability to select an archive with teasers </li>
+
     <li> Convert - the ability to convert selected teasers into push notifications or contextual advertising </li>
+
</ol>
+
 
+
Below the teaser creation buttons are the teaser control buttons:
+
<ul>
+
     <li> <b> Delete </b> - remove selected materials from the system; </li>
+
     <li> <b> Suspend </b> - suspend the display of users of this material; </li>
+
     <li> <b> Resume </b> - resumes the display of users of this teaser; </li>
+
     <li> <b> Change URL </b> - when clicked, a pop-up window appears with the ability to enter a new URL address for the current teaser; </li>
+
     <li> <b> Adjust Bids </b> - when clicked, a pop-up window appears with the ability to customize bids for the teaser; </li>
+
     <li> <b> Move </b> - the selected teaser is removed from the current campaign and transferred to the specified </li>
+
 
</ul>
 
</ul>
  
=== Table ===
+
== Table ==
 
The following fields are displayed in the table:
 
The following fields are displayed in the table:
 
<ul>
 
<ul>
     <li> <b> ID </b> - ID of the current material; </li>
+
<li> <b> ID </b> - ID of the current material; </li>
     <li> <b> Creation Date </b> </li>
+
<li> <b> Size (banner format only)</b> </li>
     <li> <b> Position </b> - this value reflects the average position of the material in the competition based on its rate and clickability. The smaller the position, the greater the coverage of the material. </Li>
+
<li> <b> Bids </b> - the range of bets on the current ad </li>
     <li> <b> TOP rate </b> - the predicted rate required to get into the first positions of competition. The value is calculated based on the clickability of the material and the current rate. </Li>
+
<li> <b> Preview/Title </b> - contains the following fields:
     <li> <b> Clickability </b> - indicates the clickability factor. Information about each status is described in [[Material_clibeability | here]]. </Li>
+
    <ol> <li> Title/Title - in the format of a link, clicking on which goes to the landing page; </li>
[[File: Pushnewstat.png | 100px | center | frame]]
+
          <li> Ad thumbnail (s) </li>
    
+
          <li> Announcement text (for push format)</li>
     <li> <b> Bids </b> - the range of bets on the current teaser </li>
+
    </ol>
     <li> <b> Title </b> - the title for the current teaser </li>
+
</li>
     <li> <b> Text </b> - contains the following fields:
+
<li> <b> Status </b> - is the status of the current material. If the banner has been blocked, the "Clarify Cause" link is displayed; </li>
           <ol> <li> Text - text message for the teaser in the link format, when clicked, it takes you to the landing page; </li>
+
<li> <b> Views </b> - the number of views; </li>
               <li> URL to teaser </li>
+
<li> <b> Clicks </b> - the number of clicks made by users on the current ad; </li>
           </ol>
+
<li> <b> Conversions </b> - the number of conversions of each of the statuses - hold, apruv, revision; </li>
     </li>
+
<li> <b> CTR </b> - is the number of clicks relative to the number of shows; </li>
     <li> <b> Preview </b> - a teaser image in the link format, when clicked, it takes you to the landing page; </li>
+
<li> <b> CPM </b> - cost of thousands of shows; </li>
     <li> <b> Shock </b> - marked if the current teaser belongs to the “Shock” category; </li>
+
<li> <b> CPA </b> - cost of one confirmed conversion; </li>
     <li> <b> Status </b> - the status of the current material. If the teaser was blocked, the link “Refine reason” is displayed when you click on it, a pop-up window appears with the ability to create a request to clarify the reason for blocking; </li>
+
<li> <b> CPC </b> - cost of one transition; </li>
     <li> <b> Views </b> - the number of hits of the current teaser; </li>
+
<li> <b> Earned </b> - earned on conversions; </li>
     <li> <b> Clicks </b> - the number of clicks made by users on the current teaser; </li>
+
<li> <b> Spent </b> - total spent funds; </li>
     <li> <b> CTR </b> - the number of clicks in relation to the number of views in the teaser section; </li>
+
<li> <b> Material Type</b> - contains:
     <li> <b> CPM </b> - cost per thousand views for current material; </li>
+
    <ol> <li> Shock - whether the current banner belongs to materials with the category "Shock";</li>
     <li> <b> Manage </b> - contains the following teaser control actions:
+
          <li> Premium - whether the current banner belongs to materials with the category "Premium"; </li>
           <ol> <li> Move - Move the current teaser to the selected campaign; </li>
+
          <li> Category - category assigned by moderator;</li>
               <li> Edit - go to the material edit form </li>
+
    </ol>
               <li> Delete - delete the current teaser </li>
+
</li>
               <li> Banner Generator - when clicked, a pop-up window appears with the ability to create a teaser manually </li>
+
<li> <b> Manage </b> - contains the following ad management actions:
           </ol>
+
    <ol> <li> Pause/Resume </li>
     </li>
+
          <li> Edit</li>
 +
          <li> Move</li>
 +
          <li> Copy</li>
 +
          <li> Delete</li>
 +
    </ol>
 +
</li>
 
</ul>
 
</ul>
  
Also, when you click on the upload icon under the table part, statistics on the current material is downloaded to the excel format.
 
<br>
 
 
List of possible material statuses:
 
List of possible material statuses:
 
<ol>
 
<ol>
      <li> On moderation - set for the material, if it is on moderation Kadam </li>
+
      <li> On moderation - stamped for material if it is on Kadam moderation </li>
      <li> Active - the current material is spinning on the platforms and is available to users </li>
+
      <li> Active - current material spins on sites and is available to users </li>
      <li> Blocked - material blocked by moderators for display </li>
+
      <li> Blocked - Material blocked by moderators for display </li>
      <li> Unpaid </li>
+
      <li> Will be sent for moderation after payment - the announcement will be sent for moderation only if there are funds on the balance sheet. </li>
      <li> Low CTR </li>
+
 
</ol>
 
</ol>
 
=== KSA payment format ===
 
When you select the payment format [[Kadam_Smart_Ads # | KSA]] in the campaign, a number of additional parameters are added for the teaser.
 
Actions:
 
<ul>
 
     <li> <b> Enable training </b> - the launch of the mode in which, if in the block in which the material is shown, this material has not yet had conversions, the material is shown free of charge; </li>
 
     <li> <b> Disable Learning </b> - Termination of the learning mode; </li>
 
</ul>
 
In addition, columns are displayed in the tabular part:
 
<ul>
 
     <li> <b> Training </b> - the number of clicks /money (KSA for actions), the number of views /money (KSA for views); </li>
 
     <li> <b> Conversions </b> - the number of conversions carried out in the campaign; </li>
 
     <li> <b> Leads </b> - number of targeted user actions carried out on the offensive campaigns. In the case of "hard conversion", only the first lead generates the conversion. The remaining leads, coming on the same material and block, do not generate conversions. When a lead is formed, funds are written off from the owner of the offer in favor of the arbitrator Kadam </li>
 
</ul>
 
 
[[File: Adslistteas3.png| 100px | center | frame | image 6]]
 
 
== Push notifications ==
 
The access to the push notifications viewing interface is performed by clicking on the <b> Push Notifications Management </b> button in the corresponding campaign.
 
In this section, you can create and manage push notifications. Push notifications can only be created for a campaign in which the campaign format has been selected — Push Notification (regardless of [[Creating a Campaign # .D0.9C.D0.BE.D0.B4.D0.B5.D0.BB.D1 .8C_.D0.BE.D0.BF.D0.BB.D0.B0.D1.82.D1.8B. | Payment model]]: ([[Creating a promotional campaign # .D0.9C.D0.BE.D0.B4 .D0.B5.D0.BB.D1.8C_.D0.BE.D0.BF.D0.BB.D0.B0.D1.82.D1.8B. | CPC]], [[Creating a promotional campaign # .D0.9C .D0.BE.D0.B4.D0.B5.D0.BB.D1.8C_.D0.BE.D0.BF.D0.BB.D0.B0.D1.82.D1.8B. | CPM]], [[Kadam_Smart_Ads # | KSA]]).
 
[[File:Adslistpush1.png| 100px | center | frame | image 7]]
 
 
After clicking on the <b> Push Notifications Management </b> button, a list of all Push notifications of the current campaign appears:
 
[[File: Adslistpush2.png| 100px | center | frame |image 8]]
 
 
=== Filter Bar ===
 
The list of Push notifications displayed to the user can be filtered depending on the following parameters:
 
<ul>
 
     <li> <b> Activity </b> - displays a list of push notifications depending on whether the push notification is active or not; </li>
 
     <li> <b> Date from /to </b> - the time interval for which statistics on materials will be shown; </li>
 
</ul>
 
 
Under the filter panel are the following buttons:
 
<ol>
 
     <li> Add Push Notification - switch to the interface for creating a new Push Notification. More detailed information can be found in the article "[[Adding_Push-notifications | Adding Push-notifications]]" </li>
 
     <li> Bulk download - when clicked, a pop-up window appears with the ability to select an archive with push notifications to be loaded into the system </li>
 
     <li> Convert - the ability to convert selected Push notifications into teasers or contextual advertising </li>
 
</ol>
 
 
Under the buttons for creating push notifications, there are buttons for managing advertising material:
 
<ul>
 
     <li> <b> Delete </b> - remove selected materials from the system; </li>
 
     <li> <b> Suspend </b> - suspend the display of users of this material; </li>
 
     <li> <b> Resume </b> - resume the display to users of this Push notification; </li>
 
     <li> <b> Change URL </b> - when clicked, a pop-up window appears with the ability to enter a new URL address for the current Push notification; </li>
 
     <li> <b> Move </b> - the selected Push notification is removed from the current campaign and transferred to the specified </li>
 
     <li> <b> Set up bids </b> - when clicked, a pop-up window appears with the ability to set bids for push notifications; </li>
 
</ul>
 
 
=== Tabular part ===
 
The following fields are displayed in the tabular part:
 
<ul>
 
     <li> <b> ID </b> - ID of the current material; </li>
 
     <li> <b> Creation Date </b> </li>
 
     <li> <b> Position </b> - this value reflects the average position of the material in the competition based on its rate and clickability. The smaller the position, the greater the coverage of the material. </Li>
 
     <li> <b> TOP rate </b> - the predicted rate required to get into the first positions of competition. The value is calculated based on the clickability of the material and the current rate. </Li>
 
     <li> <b> Clickability </b> - indicates the clickability factor. Information about each status is described in [[Material_clibeability | here]]. </Li>
 
[[File: Pushnewstat.png | 100px | center | frame]]
 
 
<li> <b> Bids </b> - the range of rates for the current Push-notification </li>
 
     <li> <b> Title </b> - the title for the current Push notification </li>
 
     <li> <b> Text </b> - contains the following fields:
 
           <ol> <li> Text - text message for Push notifications in the format of a link, clicking on which takes you to the landing page; </li>
 
               <li> URL address Push notifications </li>
 
           </ol>
 
     </li>
 
     <li> <b> Preview </b> - the image of Push notifications in the format of a link, clicking on which takes you to the landing page; </li>
 
     <li> <b> Shock </b> - does the current Push notification relate to materials with the category "Shock"; </li>
 
     <li> <b> Status </b> - the status of the current material. If the Push Notification has been blocked, the “Refresh reason” link is displayed when you click on it, a pop-up window appears with the ability to create a request to clarify the reason for blocking; </li>
 
     <li> <b> Views </b> - the number of times the current Push notification has been shown; </li>
 
     <li> <b> Clicks </b> - the number of clicks made by users on the current Push notification; </li>
 
     <li> <b> CTR </b> - the number of clicks in relation to the number of views in the context of Push-notifications; </li>
 
     <li> <b> CPM </b> - cost per thousand views for the current Push notification; </li>
 
     <li> <b> Manage </b> - contains the following actions for managing Push notifications:
 
           <ol> <li> Move - transfers the current Push notification to the selected campaign; </li>
 
               <li> Edit - go to the material edit form </li>
 
               <li> Delete - delete the current push notification </li>
 
           </ol>
 
     </li>
 
</ul>
 
  
 
Also, when you click on the upload icon under the table part, statistics on the current material is downloaded to the excel format.
 
Also, when you click on the upload icon under the table part, statistics on the current material is downloaded to the excel format.
 
<br>
 
<br>
List of possible material statuses:
 
<ol>
 
      <li> On moderation - set for the material, if it is on moderation Kadam </li>
 
      <li> Active - the current material is spinning on the platforms and is available to users </li>
 
      <li> Blocked - material blocked by moderators for display < li>
 
      <li> Unpaid </li>
 
      <li> Low CTR </li>
 
</ol>
 
 
=== KSA payment format ===
 
When you select the payment format [[Kadam_Smart_Ads # | KSA]] in the campaign, a number of additional parameters are added for the Push notification.
 
Actions:
 
<ul>
 
     <li> <b> Enable training </b> - the launch of the mode in which, if in the block in which the material is shown, this material has not yet had conversions, the material is shown free of charge; </li>
 
     <li> <b> Disable Learning </b> - Termination of the learning mode; </li>
 
</ul>
 
In addition, columns are displayed in the tabular part:
 
<ul>
 
     <li> <b> Training </b> - the number of clicks /money (KSA for actions), the number of views /money (KSA for views); </li>
 
     <li> <b> Conversions </b> - number of conversions carried out in the campaign; </li>
 
     <li> <b> Leads </b> - number of targeted user actions carried out on the offensive campaigns. In the case of "hard conversion", only the first lead generates the conversion. The remaining leads, coming on the same material and block, do not generate conversions. When a lead is formed, funds are written off from the owner of the offer in favor of the arbitrator Kadam </li>
 
</ul>
 
 
[[File:Adslistpush3.png| 100px | center | frame | image 9]]
 
 
== Clickunder ==
 
Clickunder campaigns do not have any advertising attached.
 
A more detailed description of working with Clickunder can be found in the following article: [[Adding_ClickUnder # | Adding ClickUnder]].
 
 
[[File:Рекл_мат_18.JPG|100px|centre|frame|image 10]]
 
 
 
== Video Advertising ==
 
Access to the video viewing interface is performed by clicking on the <b> "Managing video content" </b> button in the relevant campaign.
 
In this section, you can create and manage video ads. This type of material can only be created for a campaign in which the campaign format was chosen - video advertising (with [[Creating_Advertising_Campaign # .D0.9C.D0.BE.D0.B4.D0.B5.D0.BB.D1.8C_.D0. BE.D0.BF.D0.BB.D0.B0.D1.82.D1.8B. | Payment models]]: [[Creating_club # .D0.9C.D0.BE.D0.B4.D0.B5.D0 .BB.D1.8C_.D0.BE.D0.BF.D0.BB.D0.B0.D1.82.D1.8B. | CPM]], [[Kadam_Smart_Ads # | KSA]] (for views)).
 
[[File:Adslistvideo1.png|100px|centre|frame|image 14]]
 
 
After clicking on the <b> "Video Content Management" </b> button, a list of all the video materials of the current campaign appears:
 
[[File:Рекл мат 111.jpg|100px|centre|frame|image 15]]
 
 
=== Filter Bar ===
 
The list of video materials displayed to the user can be filtered depending on the following parameters:
 
<ul>
 
     <li> <b> Activity </b> - lists the video depending on whether the material is active or not; </li>
 
     <li> <b> Date from /to </b> - time interval for which video statistics will be displayed; </li>
 
</ul>
 
 
Under the filtering panel there is a button "Add video" - when clicked, a transition to the interface for creating a new video material occurs. More detailed information can be found in the article "[[Video_Conversion # | Video Conversion]]".
 
 
Below the video creation button are the material management buttons:
 
<ul>
 
     <li> <b> Delete </b> - remove selected materials from the system; </li>
 
     <li> <b> Suspend </b> - suspend the display of users of this material; </li>
 
     <li> <b> Resume </b> - resume the current video to users; </li>
 
     <li> <b> Change URL </b> - when clicked, a pop-up window appears with the ability to enter a new URL address for the current video; </li>
 
     <li> <b> Adjust Bids </b> - when clicked, a pop-up window appears with the ability to adjust the bids for the video; </li>
 
</ul>
 
 
=== Tabular part ===
 
The following fields are displayed in the tabular part:
 
<ul>
 
     <li> <b> ID </b> - ID of the current material; </li>
 
     <li> <b> Creation Date </b> </li>
 
     <li> <b> Bids </b> - current video rate </li>
 
     <li> <b> Title </b> - the title for the current video material in the link format, when clicked, it takes you to the landing page </li>
 
     <li> <b> Shock </b> - whether the current video belongs to materials with the category "Shock"; </li>
 
     <li> <b> Status </b> - status of the current material. If the video was blocked, the link “Refine reason” is displayed when you click on it, a pop-up window appears with the ability to create a request for clarification of the reason for the blocking; </li>
 
     <li> <b> Impressions </b> - number of hits of the current video; </li>
 
     <li> <b> Clicks </b> - number of clicks made by users on the current video; </li>
 
     <li> <b> CTR </b> - number of clicks in relation to the number of views in the video section; </li>
 
     <li> <b> CPM </b> - cost per thousand views for current material; </li>
 
     <li> <b> Control </b> - contains the following video control actions:
 
           <ol> <li> Edit - go to the material edit form </li>
 
               <li> Delete - deletes the current video </li>
 
           </ol>
 
     </li>
 
</ul>
 
 
Also, when you click on the upload icon under the table part, statistics on the current material is downloaded to the excel format.
 
<br>
 
List of possible material statuses:
 
<ol>
 
       <li> On moderation - set for the material, if it is on moderation Kadam </li>
 
       <li> Active - the current material is spinning on the platforms and is available to users </li>
 
       <li> Blocked - material blocked by moderators for display </li>
 
       <li> Unpaid </li>
 
       <li> Low CTR </li>
 
</ol>
 

Latest revision as of 16:29, 2 November 2021

Purpose of the section

Depending on the campaign type and payment model, you work with promotional materials in the relevant material management section. It allows you to manage ads, create new materials, and track their current status.

Teasers

You can view a list of all teasers and statistics on them by clicking on the "Manage teasers" button in the corresponding campaign.

Listadsscrtiz1.png

When you click on the "Manage teasers" button, a list of all teasers of the current campaign appears:

Listadsscrtiz2.png

Push Notifications

You can see a list of all cannons and statistics on them by clicking on the "Manage Push Ads" button in the corresponding campaign.

Listadsscrpus1.png

When you click on the Push Notification Management button, a list of all the current campaign banners appears:

Listadsscrpus2.png

Clickunder

Clickunder campaigns do not have any ads attached. A more detailed description of working with Clickunder can be found in the following article: Adding ClickUnder.

Banners

You can view a list of all banners and their statistics by clicking on the "Manage Banners" button in the corresponding campaign.

Listadsscrban1.png

When you click on the Manage Banners button, a list of all the banners for the current campaign appears:

Listadsscrban2.png

Video Ads

You can view a list of all videos and statistics on them by clicking on the "Manage Video" button in the corresponding campaign.

Listadsscrvid1.png

When you click on the Manage Video Content button, a list of all videos for the current campaign appears:

Listadsscrvid2.png

Filtering panel

The list of ads displayed to the user can be filtered depending on the following parameters:

  • Activity - Displays a list of ads depending on whether the banner is active or not;
  • Date from / to - is the period of time for which ad statistics will be shown;

Under the filtering panel is the add new ad button:
Below the Create Ads button are the ad management buttons in the list:

  • Delete - removes selected ads from the system;
  • Pause - pause the display of this ad to users;
  • Reactivate - resume showing this ad to users;
  • Change URL - when clicked, a pop-up window appears allowing you to enter a new URL for the current ad;
  • Move - the selected ad is removed from the current campaign and add to the specified;
  • Set Bids - when clicked, a pop-up window appears with the option to set up bids for the current ad;
  • Copy - the selected banner is copied from the current campaign to the specified

Table

The following fields are displayed in the table:

  • ID - ID of the current material;
  • Size (banner format only)
  • Bids - the range of bets on the current ad
  • Preview/Title - contains the following fields:
    1. Title/Title - in the format of a link, clicking on which goes to the landing page;
    2. Ad thumbnail (s)
    3. Announcement text (for push format)
  • Status - is the status of the current material. If the banner has been blocked, the "Clarify Cause" link is displayed;
  • Views - the number of views;
  • Clicks - the number of clicks made by users on the current ad;
  • Conversions - the number of conversions of each of the statuses - hold, apruv, revision;
  • CTR - is the number of clicks relative to the number of shows;
  • CPM - cost of thousands of shows;
  • CPA - cost of one confirmed conversion;
  • CPC - cost of one transition;
  • Earned - earned on conversions;
  • Spent - total spent funds;
  • Material Type - contains:
    1. Shock - whether the current banner belongs to materials with the category "Shock";
    2. Premium - whether the current banner belongs to materials with the category "Premium";
    3. Category - category assigned by moderator;
  • Manage - contains the following ad management actions:
    1. Pause/Resume
    2. Edit
    3. Move
    4. Copy
    5. Delete

List of possible material statuses:

  1. On moderation - stamped for material if it is on Kadam moderation
  2. Active - current material spins on sites and is available to users
  3. Blocked - Material blocked by moderators for display
  4. Will be sent for moderation after payment - the announcement will be sent for moderation only if there are funds on the balance sheet.

Also, when you click on the upload icon under the table part, statistics on the current material is downloaded to the excel format.