Creation of CPM campaign

Материал из Справочник сервиса Kadam.net
Перейти к: навигация, поиск

CPM campaigns (from the English. Cost Per Millenium (Thousand)) are campaigns that use the advertiser relationship model, which provides a fixed payment per thousand ad impressions.

After logging in to your account, the campaign creation feature will be available. To create a CPM campaign, go to the Campaigns / Campaigns section and click on the "+ Create Campaign" button.

Создание рекламной кампании
рис. 1

All fields , marked with an asterisk ( * ) are required.

Name, URL, payment model, format selection.

The key difference in creating a CPM campaign from other campaigns is the choice of payment model. A more detailed description of the campaign settings can be found below:

рис. 2

Campaign Name

The name with which the campaign will be displayed in the list of advertising campaigns in your account.

Campaign URL

URL of advertised resource.

When replacing a URL in a previously created campaign, only the domain changes in the ads, not the entire URL.

Check site availability

If the check box is checked, your campaign will be suspended if your domain is unavailable. As soon as the domain becomes available, the campaign will start automatically. You can enter the addresses of 3 of their sites. Each new domain site with a new line.

Site to check

Contains URLs that will be checked for availability.

Payment Model

To create a CPM campaign, you need to select the “For impressions” payment model. The bid for this payment model is indicated for 1000 impressions of your ad. After saving the campaign, it will be impossible to change the payment model.

Ad format.

There are 6 popular Advertising Formats available for placement:

1) Teaser.

2) Push Notification.

3) Banner Advertising.

4) Contextual Advertising.

5) Promo Post .

6) Video format.
Example: http://wiki.kadam.net/index.php?title=How_create_video_bit

After saving the campaign change Advertising Format will not be possible.

Keyword Targeting.

Keyword targeting allows advertisers to receive traffic only from those pages on which there are specified keywords. The maximum number of key phrases for one campaign is 500.

Key phrases can be added individually or several at once (Fig. 3).

Ключевые слова
рис. 3

To add key phrase, you must specify the phrase and bid, and then click "+" (Fig. 4)

Ключевая фраза
рис. 4

To add several phrases at the same time, you must click on the "Add a few" button. After that, an additional form of mass addition will open Key Phrases (Fig. 5)

массовое добавление ключевых фраз
рис. 5

To add several Keyword words_working principle, each phrase must be written on a new line. Rate is indicated for all phrases. To add several key phrases, each phrase must be written from a new line. Rate is indicated for all phrases.
The 'Targeting Keyword Search Guidelines are described in here' .

Regions and mobile operators.

This setting allows you to specify the regions and mobile operators, the users of which will be shown advertising (Fig. 6)

Геотаргетинг и мобильные операторы
рис. 6

Near each region, there is a potential daily volume of impressions and an average bid (displays data based on the parameters already selected in the campaign, such as: ad format, categories, browser, platform)

Геотаргетинг и мобильные операторы
рис. 7

Targeting mobile operators.

Web and wap traffic. Mobile IP Targeting Available for both mobile devices and stationary PCs that use operator modems to access the Internet.

Categories.

Allows you to specify the categories of sites on which advertising will be displayed. For each category can be set its own rate. By the value of the maximum rate you can judge the competition in the category.
Next to each category is its ID (which is transmitted when using the [CATID] tag, more details about the transfer of tags in the link are described here), the potential daily volume of impressions and the average rate (displays data based on the parameters already selected in the campaign such as: ad format, categories, browser, platform). (pic. 8)

Категории
рис. 8

Sex and age of the target audience.

Defines the users to whom the campaign ads will be shown (Fig.9).

Пол и возраст
рис. 9

Platform Targeting.

Determines which platforms will display ads (Fig. 10).

Платформы
рис. 10

Near each platform is indicated the potential daily volume of impressions and the average bid (displays data based on the parameters already selected in the campaign, such as: ad format, categories, browser, platform)

Платформы
рис. 11

Browser Targeting.

Determines which browsers will display ads (Fig. 12).

браузеры
рис. 12

Near each browser shows the potential daily volume of impressions and the average rate (displays data based on the parameters already selected in the campaign, such as: ad format, categories, browser, platform)

Платформы
рис. 13

Set black and white sheets.

Black-list.

Allows you to block ads on a specific site.

White List.

Promotional materials will be be shown only on sites from this list.

In the black and white sheets you can indicate only the site id (fig.14).

Блек и вайт лист
рис. 14

Black and white list ip.

Blacklist.

Allows you to block ad impressions for certain ip. The maximum number of addresses is 10,000. (Fig.15).

Whitelist

Promotional materials will be shown only for those IP users who will be included in the specified ranges. (fig.15).

блокировка ip
рис.15

Campaign Restrictions.

A tool that allows you to pause ad impressions of a campaign when the specified limits are reached (Fig. 16).

Ограничения
рис.16

Maximum number of conversions per day - the total number of user transitions that can be made on the promotional materials of the current campaign in one day. The minimum value for the field is 100.

Limit campaign budget per day - the maximum amount that can be paid by the advertiser per day for the targeted actions of users carried out on the current campaign. The minimum value for the field is 300.

Limit total campaign budget - the maximum amount that can be paid by the advertiser for the entire campaign period for targeted user actions. The minimum value for the field is 1000.

'Show material no more often' - indicates the number and frequency of advertising material shown to one user. The maximum value for the field is 365 days.

'The minimum number of impressions on the sites.' This restriction allows you not to display ads on those sites whose daily number of impressions is less than the specified number. For KSA campaigns, this restriction applies only in the training mode.

'The maximum number of impressions on the sites.' This restriction allows you not to display ads on those sites whose daily number of impressions is more than the specified number. For KSA campaigns, this restriction applies only in the training mode.

Time targeting.

Allows you to specify the time and days of the week to display ads. For this setting, the server time is taken into account, namely, UTC +3 (Fig. 17).

временной таргетинг
рис. 17

Advanced Settings.

Создать кампанию
рис. 18

'Uniform distribution of advertising budget per day' - when you install this checkbox, your budget will be evenly distributed among all available sites of the system, regardless of the amount of traffic they generate. This will allow your funds to be used evenly, without the risk of spending too fast on large sites.

After all the necessary settings are made, you must click on the "Create campaign" button (Fig. 19).

Создать кампанию
рис. 19