Creating a list of retargeting matches
To compile a list of retargeting if you have your own database, the advertiser in the settings of the list of retargeting must specify the URL for the match:
Example url for matching:
[UID] - our unique user id. Dynamic parameter.
[URL] - our url which is necessary to call for a successful match. Dynamic parameter http://adv.com/ - the domain on which the advertiser launches the match procedure
Warning! Presence ?id=[UID]&url=[URL] in the match URL is required for correct operation.
During the display of our advertising on the sites of the system, we call the URL of the match and pass in the macros the above parameters.
When calling the match URL, the advertiser must check whether the user for whom the match URL was called has an advertiser cookie.
If there is a cookie, the advertiser should call the [URL] sent by us in the macro.
When the advertiser calls the URL, the user with this ID is listed in the retargeting list.
The procedure for comparing users and calling the URL is developed by the advertiser at its discretion.