Conversion statistics

Report Purpose

In the Conversions section , you can see conversion reports for all KSA campaigns for the period of interest. The report can be found at the following address:

Advertiser Account /Statistics /Conversions

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Filter Panel

The report can be formed in the context of the following parameters:

     
• Date from /to - time interval for which statistics will be displayed
     
• No archived - when this option is selected, statistics will be displayed without regard to remote and archived campaigns.
     
• Only with audience - if you select this option, statistics will be displayed for the campaigns in which the audience is selected.

When you click on the icon under the table part, statistics are exported to an xls file.

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Main fields

The following fields are displayed in the tabular part:

       
1. Click Time
       
2. Action Time
       
3. Conversion Time
       
4. Campaign ID - campaign that was converted.
       
5. ID - material ID
       
6. URL is the campaign address
       
7. Postback URL - URL containing the conversion notification
       
8. IP is the IP of the conversion user. In the case of Postback, the IP of the server that sent the postback
       
9. Amount - conversion amount
       
10. Status - main statuses of the system: In operation /Rejected /Ok