Difference between revisions of "Video advertising"

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Traditionally, video advertising is perceived as an effective, but very expensive format, inaccessible to advertisers with small budgets. We want to break down these stereotypes and prove that video advertising in our service is not only effective, but also not expensive tool for successful traffic arbitration.
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Video - video ads (pre roll). They are easily perceived by users and can convey basic information about a product or service in a few seconds. They show themselves perfectly in almost any vertical. <br />
  
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To do this, we created an advertising campaign and uploaded video material into it.
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In order to add a Video in the advertising campaign, you must click on “Manage video”, found in your list of personal campaigns 
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[[File:Createvidscr1.png|centre|frame]]
  
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'''Results of the campaign:'''
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The system allows you to load video one by one. Click on “Add Video” to add more video ads.
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[[File:Createvidscr2.png|centre|frame]]
  
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Cost of 1000 views: 100 rubles. <br>
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Fill in all the fields:  
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Budget: 1034.80 rubles <br>
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[[File:Createvidscr3.png|centre|frame]]
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Number of hits: 10348 <br>
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Number of clicks: 1085 <br>
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CTR: 10.49 <br>
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Cost per click: 0.95 rub.
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Number of conversions: 40 <br>
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Cost of conversion: 30 <br>
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Earned: 1200 RUB <br>
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[[File:Case_video.png|centre|frame|image 1]]
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'''Name.''' Can be anything, displayed only in the video content management list.
  
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As can be seen from the example, the results met our expectations. The cost of a click in a video ad turned out to be even lower than in a teaser. Perhaps it is worth spending the time to make a simple video to end up with a high conversion and see the effectiveness of video advertising on your own experience.
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'''URL.''' Link for redirecting when clicking on a video.
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'''File.''' Selected video clip.
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'''File requirements:'''
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Allowed extensions: mp4
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Maximum size: 30 MB.
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Pause after moderation. After saving, the advertising materials will be sent for moderation. In case of successful passing of moderation and when this field is checked, the status of the advertising material will be "paused", not "active".
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[[File:Createvidscr4.png|centre|frame]]
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Set bids. Here you can set up bids for a specific ad. By default, the bids specified in the campaign settings are used.<br/>
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[[File:Createvidscr5.png|centre|frame]]

Latest revision as of 12:49, 29 October 2021

Video - video ads (pre roll). They are easily perceived by users and can convey basic information about a product or service in a few seconds. They show themselves perfectly in almost any vertical.

In order to add a Video in the advertising campaign, you must click on “Manage video”, found in your list of personal campaigns

Createvidscr1.png

The system allows you to load video one by one. Click on “Add Video” to add more video ads.

Createvidscr2.png

Fill in all the fields:

Createvidscr3.png

Name. Can be anything, displayed only in the video content management list.

URL. Link for redirecting when clicking on a video.

File. Selected video clip.

File requirements:

Allowed extensions: mp4

Maximum size: 30 MB.

Pause after moderation. After saving, the advertising materials will be sent for moderation. In case of successful passing of moderation and when this field is checked, the status of the advertising material will be "paused", not "active".

Createvidscr4.png

Set bids. Here you can set up bids for a specific ad. By default, the bids specified in the campaign settings are used.

Createvidscr5.png
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