Difference between revisions of "Campaign statistics"

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== Campaign Reports ==
 
== Campaign Reports ==
<b>Campaigns</b> report allows to view statistics for impressions and conversions for all campaigns or for a single campaign for the period of interest, but not more than 45 days. To view the detailed statistics by region, you have to click on "globe". To get acquainted with the detailed statistics on advertising materials, you have to click on "icon" of the desired campaign.
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Campaign reports allow you to view statistics for impressions and conversions for all campaigns or for an individual campaign for a duration of time (Not more than 45 days). To view the detailed statistics by region, you have to click on "globe". To get acquainted with the detailed statistics on advertising materials, you have to click on "icon" of the desired campaign.
  
 
<i> Advertiser Account /Statistics /By Campaign </i>
 
<i> Advertiser Account /Statistics /By Campaign </i>
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     <li> <b> Date from /to </b> - time interval for which statistics will be displayed </li>
 
     <li> <b> Date from /to </b> - time interval for which statistics will be displayed </li>
 
     <li> <b> Payment Model </b> - indication of [[creating_advertising_campaign # .D0.9C.D0.BE.D0.B4.D0.B5.D0.BB.D1.8C_.D0.BE.D0.BF .D0.BB.D0.B0.D1.82.D1.8B. | Payment model]] advertising campaigns ([[creating_of advertising_campaign # .D0.9C.D0.BE.D0.B4.D0.B5.D0.BB. D1.8C_.D0.BE.D0.BF.D0.BB.D0.B0.D1.82.D1.8B. | CPC]], [[Creating a promotional campaign # .D0.9C.D0.BE.D0.B4. D0.B5.D0.BB.D1.8C_.D0.BE.D0.BF.D0.BB.D0.B0.D1.82.D1.8B. | CPM]], [[Kadam_Smart_Ads # | KSA]]) </li>
 
     <li> <b> Payment Model </b> - indication of [[creating_advertising_campaign # .D0.9C.D0.BE.D0.B4.D0.B5.D0.BB.D1.8C_.D0.BE.D0.BF .D0.BB.D0.B0.D1.82.D1.8B. | Payment model]] advertising campaigns ([[creating_of advertising_campaign # .D0.9C.D0.BE.D0.B4.D0.B5.D0.BB. D1.8C_.D0.BE.D0.BF.D0.BB.D0.B0.D1.82.D1.8B. | CPC]], [[Creating a promotional campaign # .D0.9C.D0.BE.D0.B4. D0.B5.D0.BB.D1.8C_.D0.BE.D0.BF.D0.BB.D0.B0.D1.82.D1.8B. | CPM]], [[Kadam_Smart_Ads # | KSA]]) </li>
     <li> <b> No archived </b> - when this option is selected, statistics will be displayed without regard to remote and archived campaigns. </li>
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     <li> <b> No archived </b> - When this option is selected, statistics will be displayed not including data from remote and archived campaigns.</li>
 
     <li> <b> Campaign names </b> - if you select this option, the campaign IDs in the drop-down list will be replaced with their names. </li>
 
     <li> <b> Campaign names </b> - if you select this option, the campaign IDs in the drop-down list will be replaced with their names. </li>
     <li> <b> Only with audience </b> - if you select this option, statistics will be displayed for the campaigns in which the audience is selected. </li>
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     <li> <b> Only with audience </b> - If you select this option, statistics of the campaigns will only be shown to that selected audience. </li>
 
</ul>
 
</ul>
 
When you click on the icon under the table part, statistics are exported to an xls file.
 
When you click on the icon under the table part, statistics are exported to an xls file.
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== Main fields ==
 
== Main fields ==
The following fields are displayed in the tabular part:
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The following fields are displayed in the table:
  
 
<ol>
 
<ol>
 
       <li> <b> Campaign ID </b> - Campaign Number:
 
       <li> <b> Campaign ID </b> - Campaign Number:
            <ul> <li> When you click on globe icon, an additional table appears with a list of all the regions whose users have performed targeted actions in this campaign. It also displays statistics in the context of these regions; </li>
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            <ul> <li>When you click on the ‘globe’ icon, an additional table appears with a list of all the regions that have performed targeted actions in this campaign. It also displays gathered statistics from these regions. </li>
                <li> Clicking on Banner Statistics icon displays a list of all banner sizes used in the current campaign. Next to the banner ID is the Stop button, which, when clicked, stops the display of the selected banner. Also, by clicking on the banner ID, its image appears; </li>
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                <li> Clicking on ‘Banner Statistics’ icon will display a list of all banner sizes used in the current campaign. Next to the banner ID is the option to ‘Stop.’ When clicking ‘Stop,’ it stops displaying the selected banner. Also, by clicking on the banner ID, its image will show. </li>
 
                <li> Clicking on Stop icon stops the current campaign. </li>
 
                <li> Clicking on Stop icon stops the current campaign. </li>
 
            </ul>
 
            </ul>
 
       </li>
 
       </li>
 
       <li> <b> Campaign Name </b> </li>
 
       <li> <b> Campaign Name </b> </li>
       <li> <b> Views </b> - number of visitors to the campaign for the specified dates (A summary indicator for all dates is displayed) </li>
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       <li> <b> Views </b> - Number of people that visit your campaign for selected dates (Summary for all dates is displayed) </li>
       <li> <b> Clicks </b> - number of clicks made by users of promotional materials for this campaign (Displays a summary figure for all dates) </li>
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       <li> <b> Clicks </b> - number of clicks users made on promotional materials for this campaign (Summary for all dates is displayed) </li>
 
       <li> <b> CTR </b> - number of clicks in relation to the number of views in the context of campaigns (average value is displayed) </li>
 
       <li> <b> CTR </b> - number of clicks in relation to the number of views in the context of campaigns (average value is displayed) </li>
 
       <li> <b> CPM </b> - cost of a thousand impressions per campaign, for a specified date (Average value is displayed) </li>
 
       <li> <b> CPM </b> - cost of a thousand impressions per campaign, for a specified date (Average value is displayed) </li>
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       <li> <b> Conversions </b> - number of conversions carried out in the campaign (A summary figure for all dates is displayed). Three values ​​are displayed:
 
       <li> <b> Conversions </b> - number of conversions carried out in the campaign (A summary figure for all dates is displayed). Three values ​​are displayed:
 
            <ul> <li> Confirmed conversions; </li>
 
            <ul> <li> Confirmed conversions; </li>
                <li> Hold conversions (can go to confirmed); </li>
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                <li> Hold Conversions (can be confirmed); </li>
 
                <li> Rejected conversions. </li>
 
                <li> Rejected conversions. </li>
 
            </ul>
 
            </ul>

Revision as of 12:55, 20 February 2019

Campaign Reports

Campaign reports allow you to view statistics for impressions and conversions for all campaigns or for an individual campaign for a duration of time (Not more than 45 days). To view the detailed statistics by region, you have to click on "globe". To get acquainted with the detailed statistics on advertising materials, you have to click on "icon" of the desired campaign.

Advertiser Account /Statistics /By Campaign

image 1

Filter Panel

The report can be formed in the context of the following parameters:

When you click on the icon under the table part, statistics are exported to an xls file.

image 2

Main fields

The following fields are displayed in the table:

           
  1. Campaign ID - Campaign Number:             
    • When you click on the ‘globe’ icon, an additional table appears with a list of all the regions that have performed targeted actions in this campaign. It also displays gathered statistics from these regions.
    •                 
    • Clicking on ‘Banner Statistics’ icon will display a list of all banner sizes used in the current campaign. Next to the banner ID is the option to ‘Stop.’ When clicking ‘Stop,’ it stops displaying the selected banner. Also, by clicking on the banner ID, its image will show.
    •                 
    • Clicking on Stop icon stops the current campaign.
    •             
           
  2.        
  3. Campaign Name
  4.        
  5. Views - Number of people that visit your campaign for selected dates (Summary for all dates is displayed)
  6.        
  7. Clicks - number of clicks users made on promotional materials for this campaign (Summary for all dates is displayed)
  8.        
  9. CTR - number of clicks in relation to the number of views in the context of campaigns (average value is displayed)
  10.        
  11. CPM - cost of a thousand impressions per campaign, for a specified date (Average value is displayed)
  12.        
  13. Money - amount spent by the advertiser on the materials of the current campaign (A summary for all dates is displayed)
  14.        
  15. Conversions - number of conversions carried out in the campaign (A summary figure for all dates is displayed). Three values ​​are displayed:             
    • Confirmed conversions;
    •                 
    • Hold Conversions (can be confirmed);
    •                 
    • Rejected conversions.
    •             
           
  16.        
  17. Leads - similar indicator as the conversion is calculated only for the bid campaigns. In the case of "hard conversion", only the first lead generates the conversion. The rest of the leads, which came for the same material and block, do not generate conversions (A sum indicator is displayed for all dates)