Difference between revisions of "Audience settings"

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== Creating an audience ==
 
== Creating an audience ==
Targeting the target audience is a tool that allows you to customize your advertising campaigns for specific users of interest. This functionality allows you to form an audience by keywords, pages or domains that users were previously interested in.
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Targeting a specific audience allows you to customize your advertising campaign to cater to specific users interests.
  
 
1. To set up the target audience, go to the “Campaigns” / “Audiences” section and click on the “Create an audience” button.
 
1. To set up the target audience, go to the “Campaigns” / “Audiences” section and click on the “Create an audience” button.
[[Файл:настройка_аудитории_1.jpg|100px|centre|frame|рис. 1]]
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[[File:Audiencemanscr2.png|100px|centre|frame]]
  
2. In the "Name" field, you must specify the corresponding name of the created audience.
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[[File:Audiencemanscr1.png|100px|centre|frame]]
[[Файл:настройка_аудитории_2.jpg|100px|centre|frame|рис. 2]]
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2. In the "Audience name" field, you must specify the corresponding name of the created audience.<br />
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3. In the "Campaigns" field, you must select campaigns from which you want to create an audience.<br />
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4. In the “Stats for the last days” select days number of campaign's stats<br />
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5. In the "The duration of user participation in the audience" specify the number of days after showing interest that the user will refer to your audience.<br />
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6. In the "Actions" users who complete selected actions will go to the audience. You have to select at least one action.<br />
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7. To complete the creation of the target audience, you must click on the "Save" button.<br />
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[[File:Audiencemanscr3.png| 100px | center | frame]]
  
3. In the "Keywords" field, key words are indicated according to which users will be selected in the audience. Accordingly, in the "Stop - words" field, you must enter the keys, according to which users will be excluded from the targeted audience. Each word is entered from a new line.
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8. To select a targeted audience in a campaign, go to the "Campaigns" / "Campaigns" section and click on the "Edit" button for the selected campaign. In the interface that appears in the "Audience" field in the field "Include:" select name of audience.
[[Файл:настройка_аудитории_3.jpg|100px|centre|frame|рис. 3]]
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[[File: Audiencemanscr4.png | 100px | center | frame]]
 
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4. To specify the pages after which users will be added to the target audience, it is necessary to fill in the "Pages" field. Similarly, in the “Stop - Page” field, pages are entered which will exclude users from the audience. Each page is entered from a new line.
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[[Файл:настройка_аудитории_4.jpg|100px|centre|frame|рис. 4]]
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5. In the "Domains" field, specify the domains by which users will be selected in the audience. Similarly, “Stop - domains”, you must enter the domains for which users will be excluded from the targeted audience. Each domain is entered with a new line.
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[[File: Audito5.png | 100px | center | frame | pic. five]]
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6. In the field "Term of participation" indicates the number of days after the expression of interest, during which the user will relate to your audience. The value can be set from 1 to 180 days.
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[[File: Audito2.png | 100px | center | frame | pic. 6]]
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7. To complete the creation of the target audience, you must click on the "Save" button, as a result of which a new entry will be added.
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[[File: Audito3.png | 100px | center | frame | pic. 7]]
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8. To select a targeted audience in a campaign, go to the "Campaigns" / "Campaigns" section and click on the "Edit" button for the selected campaign. In the interface that appears, check the box "Select audience". In the "Audience" field marked audience and remarketing lists, the users of which will be shown your ads.
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[[File: Audito1.png | 100px | center | frame | pic. eight]]
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Latest revision as of 13:29, 1 November 2021

Creating an audience

Targeting a specific audience allows you to customize your advertising campaign to cater to specific users interests.

1. To set up the target audience, go to the “Campaigns” / “Audiences” section and click on the “Create an audience” button.

Audiencemanscr2.png
Audiencemanscr1.png

2. In the "Audience name" field, you must specify the corresponding name of the created audience.
3. In the "Campaigns" field, you must select campaigns from which you want to create an audience.
4. In the “Stats for the last days” select days number of campaign's stats
5. In the "The duration of user participation in the audience" specify the number of days after showing interest that the user will refer to your audience.
6. In the "Actions" users who complete selected actions will go to the audience. You have to select at least one action.
7. To complete the creation of the target audience, you must click on the "Save" button.

Audiencemanscr3.png

8. To select a targeted audience in a campaign, go to the "Campaigns" / "Campaigns" section and click on the "Edit" button for the selected campaign. In the interface that appears in the "Audience" field in the field "Include:" select name of audience.

Audiencemanscr4.png