Traditionally, video advertising is perceived as an effective, but very expensive format, inaccessible to advertisers with small budgets. We want to break down these stereotypes and prove that video advertising in our service is not only effective, but also not expensive tool for successful traffic arbitration.
To do this, we created an advertising campaign and uploaded video material into it.
Results of the campaign:
Cost of 1000 impressions: 100 rubles.
Budget: 1034.80 rubles
Number of hits: 10348
Number of clicks: 1085
Cost per click: 0.95 rub. Number of conversions: 40
Cost of conversion: 30
Earned: 1200 RUB
As can be seen from the example, the results met our expectations. The cost of a click in a video ad turned out to be even lower than in a teaser. Perhaps it is worth spending the time to make a simple video to end up with a high conversion and see the effectiveness of video advertising on your own experience.