Difference between revisions of "Translations:Премиум реклама/1/en"

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(Новая страница: «Premium materials allow you to get more traffic, as they have the opportunity to get to more sites. But the requirements for premium materials are much higher. <b…»)
 
 
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Premium materials allow you to get more traffic, as they have the opportunity to get to more sites. But the requirements for premium materials are much higher. <br>
+
Premium materials allow you to get more traffic, as they have the opportunity to get to more sites. But the requirements for premium materials are much higher. <br />
  
In addition to the basic system requirements for advertising materials and advertised resources, premium advertising also cannot include: <br>
+
In addition to the basic system requirements for advertising materials and advertised resources, premium advertising also cannot include: <br />
  
1. Campaigns that contain presentations / landings imitating websites of famous magazines, TV shows, government bodies, etc. <br>
+
1. Campaigns that contain presentations / landings imitating websites of famous magazines, TV shows, government bodies, etc. <br />
2. Materials and landing pages that contain shock content. <br>
+
2. Materials and landing pages that contain shock content. <br />
3. Political and yellow news. <br>
+
3. Political and yellow news. <br />
4. Resources promoting gambling. <br>
+
4. Resources promoting gambling. <br />
5. Materials and landing pages that contain adult content. <br>
+
5. Materials and landing pages that contain adult content. <br />
6. MT-Subscriptions. <br>
+
6. MT-Subscriptions. <br />
 
7. Medical offers for men (for example, M-16, etc.)
 
7. Medical offers for men (for example, M-16, etc.)
  
In addition, the graphics and content of ads must be of very high quality. <br>
+
In addition, the graphics and content of ads must be of very high quality. <br />
  
* For formats [[Formats of advertising # .D0. A2.D0.B8.D0.B7.D0.B5.D1.80.D0.BD.D1.8B.D0.B9_.D1.84.D0.BE.D1. 80.D0.BC.D0.B0.D1.82. | Teasers]] and [[Advertising formats # Push-.D1.83.D0.B2.D0.B5.D0.B4.D0.BE.D0.BC. D0.BB.D0.B5.D0.BD.D0.B8.D0.B5 | Push-notifications]] enough that the images were not blurred, not stretched, high-quality. <br>
+
* For formats [[Formats of advertising # .D0. A2.D0.B8.D0.B7.D0.B5.D1.80.D0.BD.D1.8B.D0.B9_.D1.84.D0.BE.D1. 80.D0.BC.D0.B0.D1.82. | Teasers]] and [[Advertising formats # Push-.D1.83.D0.B2.D0.B5.D0.B4.D0.BE.D0.BC. D0.BB.D0.B5.D0.BD.D0.B8.D0.B5 | Push-notifications]] enough that the images were not blurred, not stretched, high-quality. <br />
  
 
Examples of premium teasers:
 
Examples of premium teasers:
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[[File: Premiumtiz.png]] [[File: Tizerprem.png]]
 
[[File: Premiumtiz.png]] [[File: Tizerprem.png]]
  
* For [[Advertisement Formats # .D0.91.D0.B0.D0.BD.D0.BD.D0.B5.D1.80.D0.BD.D1.8B.D0.B9_.D1.84.D0.BE .D1.80.D0.BC.D0.B0.D1.82. | Banner format]] special requirements that are listed below. <br>
+
* For [[Advertisement Formats # .D0.91.D0.B0.D0.BD.D0.BD.D0.B5.D1.80.D0.BD.D1.8B.D0.B9_.D1.84.D0.BE .D1.80.D0.BC.D0.B0.D1.82. | Banner format]] special requirements that are listed below. <br />
  
 
'''Requirements for graphic content [[Advertising formats # .D0.91.D0.B0.D0.BD.D0.BD.D0.B5.D1.80.D0.BD.D1.8B.D0.B9_.D1. 84.D0.BE.D1.80.D0.BC.D0.B0.D1.82. | Banners]]: '''
 
'''Requirements for graphic content [[Advertising formats # .D0.91.D0.B0.D0.BD.D0.BD.D0.B5.D1.80.D0.BD.D1.8B.D0.B9_.D1. 84.D0.BE.D1.80.D0.BC.D0.B0.D1.82. | Banners]]: '''
  
1. Not blurred, not stretched quality image. <br>
+
1. Not blurred, not stretched quality image. <br />
2. Frame around the perimeter of the image. <br>
+
2. Frame around the perimeter of the image. <br />
3. Presence  on the image of the company logo or the name of the advertised product. <br>
+
3. Presence  on the image of the company logo or the name of the advertised product. <br />
 
4. Availability of information on the age of the user / buyer for whom the advertised product is intended / permitted. Age information should be written in "12+" format, etc.
 
4. Availability of information on the age of the user / buyer for whom the advertised product is intended / permitted. Age information should be written in "12+" format, etc.
  

Latest revision as of 18:09, 11 February 2019

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Message definition (Премиум реклама)
Премиум материалы позволяют получать больше трафика, так как имеют возможность попадать на большее количество площадок. Но и требования к премиум-материалам при этом гораздо выше.<br>
Кроме основных требований системы к рекламным материалам и рекламируемым ресурсам, к премиум рекламе так же не могут относиться:<br>
1. Кампании, которые содержат прелендинги/лендинги, имитирующие сайты известных журналов, телепередач, государственных органов и т.п.<br>
2. Материалы и лендинги, которые содержат шок-контент.<br>
3. Политические и желтые новости.<br>
4. Ресурсы, рекламирующие азартные игры.<br>
5. Материалы и лендинги, которые содержат контент для взрослых.<br>
6. МТ-подписки.<br>
7. Медицинские офферы для мужчин (к примеру М-16 и т.п.)
Кроме этого, графика и содержимое объявлений должны быть очень высокого качества.<br>
* Для форматов [[Форматы_рекламы#.D0.A2.D0.B8.D0.B7.D0.B5.D1.80.D0.BD.D1.8B.D0.B9_.D1.84.D0.BE.D1.80.D0.BC.D0.B0.D1.82.|тизеров]] и [[Форматы_рекламы#Push-.D1.83.D0.B2.D0.B5.D0.B4.D0.BE.D0.BC.D0.BB.D0.B5.D0.BD.D0.B8.D0.B5|Push-уведомлений]] достаточно того, чтобы изображения были не размытые, не растянутые, качественные.<br>
Примеры премиум тизеров:
[[Файл:Premiumtiz.png]][[Файл:Tizerprem.png]]
* Для [[Форматы_рекламы#.D0.91.D0.B0.D0.BD.D0.BD.D0.B5.D1.80.D0.BD.D1.8B.D0.B9_.D1.84.D0.BE.D1.80.D0.BC.D0.B0.D1.82.|баннерного формата]] особые требования, которые приведены ниже.<br>
'''Требования к графическому содержимому [[Форматы_рекламы#.D0.91.D0.B0.D0.BD.D0.BD.D0.B5.D1.80.D0.BD.D1.8B.D0.B9_.D1.84.D0.BE.D1.80.D0.BC.D0.B0.D1.82.|баннеров]]:'''
1. Не размытое, не растянутое качественное изображение.<br>
2. Рамка по всему периметру изображения.<br>
3. Наличие на изображении логотипа компании или названия рекламируемого продукта.<br>
4. Наличие информации о возрасте пользователя/покупателя, для которого предназначается/разрешается рекламируемый продукт. Информация о возрасте должна быть написана в формате "12+" и т.д.
Пример премиум баннера:
[[Файл:Game_premium.png]]
'''В спорных вопросах решение остается за администрацией.'''
TranslationPremium materials allow you to get more traffic, as they have the opportunity to get to more sites. But the requirements for premium materials are much higher. <br />

In addition to the basic system requirements for advertising materials and advertised resources, premium advertising also cannot include: <br />

1. Campaigns that contain presentations / landings imitating websites of famous magazines, TV shows, government bodies, etc. <br />
2. Materials and landing pages that contain shock content. <br />
3. Political and yellow news. <br />
4. Resources promoting gambling. <br />
5. Materials and landing pages that contain adult content. <br />
6. MT-Subscriptions. <br />
7. Medical offers for men (for example, M-16, etc.)

In addition, the graphics and content of ads must be of very high quality. <br />

* For formats [[Formats of advertising # .D0. A2.D0.B8.D0.B7.D0.B5.D1.80.D0.BD.D1.8B.D0.B9_.D1.84.D0.BE.D1. 80.D0.BC.D0.B0.D1.82. | Teasers]] and [[Advertising formats # Push-.D1.83.D0.B2.D0.B5.D0.B4.D0.BE.D0.BC. D0.BB.D0.B5.D0.BD.D0.B8.D0.B5 | Push-notifications]] enough that the images were not blurred, not stretched, high-quality. <br />

Examples of premium teasers:

[[File: Premiumtiz.png]] [[File: Tizerprem.png]]

* For [[Advertisement Formats # .D0.91.D0.B0.D0.BD.D0.BD.D0.B5.D1.80.D0.BD.D1.8B.D0.B9_.D1.84.D0.BE .D1.80.D0.BC.D0.B0.D1.82. | Banner format]] special requirements that are listed below. <br />

'''Requirements for graphic content [[Advertising formats # .D0.91.D0.B0.D0.BD.D0.BD.D0.B5.D1.80.D0.BD.D1.8B.D0.B9_.D1. 84.D0.BE.D1.80.D0.BC.D0.B0.D1.82. | Banners]]: '''

1. Not blurred, not stretched quality image. <br />
2. Frame around the perimeter of the image. <br />
3. Presence  on the image of the company logo or the name of the advertised product. <br />
4. Availability of information on the age of the user / buyer for whom the advertised product is intended / permitted. Age information should be written in "12+" format, etc.

Example of a premium banner:

[[File: Game_premium.png]]


"In matters of controversy, the decision remains with the administration."

Premium materials allow you to get more traffic, as they have the opportunity to get to more sites. But the requirements for premium materials are much higher.

In addition to the basic system requirements for advertising materials and advertised resources, premium advertising also cannot include:

1. Campaigns that contain presentations / landings imitating websites of famous magazines, TV shows, government bodies, etc.
2. Materials and landing pages that contain shock content.
3. Political and yellow news.
4. Resources promoting gambling.
5. Materials and landing pages that contain adult content.
6. MT-Subscriptions.
7. Medical offers for men (for example, M-16, etc.)

In addition, the graphics and content of ads must be of very high quality.

Examples of premium teasers:

Premiumtiz.png Tizerprem.png

Requirements for graphic content Banners:

1. Not blurred, not stretched quality image.
2. Frame around the perimeter of the image.
3. Presence on the image of the company logo or the name of the advertised product.
4. Availability of information on the age of the user / buyer for whom the advertised product is intended / permitted. Age information should be written in "12+" format, etc.

Example of a premium banner:

Game premium.png


"In matters of controversy, the decision remains with the administration."