How keywords work

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For any type of advertising: Teasers, Banners, Push notification, clickunder there is an opportunity besides targeting by categories to add keywords for which advertising materials will be displayed.
Such targeting can significantly increase the conversion, subject to the use of relevant topics of the campaign keywords.

You can choose not to use the Categories for targeting, and limited to keywords only. The traffic will come only from those pages of the site where the given keywords are present. Those. the search for keywords set in the campaign will be done by meta tags: title, description, keywords, og: tags. In the key phrases specified in the campaign, all punctuation marks and numbers will be cut off, and in each word the ending will be cut off with a morphological analyzer. Those. words with one root, but different endings, the system perceives as one word, which will reduce the list of specified words in the campaign.

You can also use keyword targeting and targeting by category. In this case, the ads will be broadcast not only on the pages that contain the specified keywords, but also on the sites corresponding to the selected categories, excluding key phrases. In this case, the charge-off per click will be made depending on whether the display of categories or by keyword.

To use this type of targeting, you need to go to advertising campaign settings, where there is a field "Targeting by keywords:". Key phrases can be added individually or add several at once. To add a keyword, you must enter the corresponding values ​​in the "Key phrase" and "Rate" fields

image 1

Moreover, if the value is entered below the minimum, the system will not allow to save the campaign and will highlight an error. To add another key phrase, click on "+" icon. To bulk update bids on all keywords, you must enter the appropriate value in the "Bid" field above the table and click "Apply" button.

To add several phrases at the same time, you must click on "Add a few" button. Then an additional form of mass addition of key phrases will open (image 2).

image 2

To add several key phrases, each phrase must be written from a new line. Rate is indicated for all phrases.
The limit on the number of key phrases is 500.
If you have difficulty finding keywords for your campaign, please use this Article.

See also.

Keyword matching.