General statistics

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Report Purpose

"General Statistics" report provides statistics on impressions and conversions in advertising for the entire duration of the campaign or for the period of interest. The report data also contains information on the amount of funds spent on the campaign and the number of conversions for KSA campaigns. It is possible to group statistics by date, keywords, regions, categories, platforms, browsers, hours. The report can be found at the following address:

Advertiser Account /Statistics /General Statistics

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Filter Panel

The report can be formed in the context of the following parameters:

To get statistics for a specific campaign Payment Model and Type should be selected according to the settings of this campaign.
When you click on the icon under the table part, statistics are exported to an xls file.

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Main fields

The report stores statistics for the last 45 days.
Depending on the different grouping choices, the following fields are displayed in the tabular part:

           
  1. Date - generating statistics by date
  2.        
  3. Keyword ID and Keyword - generating statistics by keyword ID
  4.        
  5. Region name - generating statistics by region
  6.        
  7. Category name - generating statistics by category
  8.        
  9. Platform - generating statistics on platforms
  10.        
  11. Browser - generating statistics on browsers
  12.        
  13. Hours - generating statistics on the hours of each selected day
  14.        
  15. Impressions - the number of ad impressions of the campaign (Summarizing figure for all dates is displayed)
  16.        
  17. Clicks - the number of clicks made by users on the promotional materials of the selected campaigns (A summary figure for all dates is displayed)
  18.        
  19. CTR - the number of clicks in relation to the number of impressions in the context of campaigns (average value is displayed)
  20.        
  21. CPM - The cost of a thousand impressions per campaign, for a specified date (Average value is displayed)
  22.        
  23. Money - the amount spent by the advertiser on the materials of the current campaign (A summary for all dates is displayed)
  24.        
  25. Conversions - the number of conversions carried out in the campaign (A summary figure for all dates is displayed). Three values ​​are displayed:             
    • Confirmed conversions;
    •                 
    • Hold conversions (can go to confirmed);
    •                 
    • Rejected conversions.
    •