Difference between revisions of "Что такое ретаргетинг/en"

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(Новая страница: «Retargeting is a marketing technology that allows you to show your advertisements to those users who have previously visited your site but did not perform a targe…»)
 
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Ретаргетинг – это маркетинговая технология, которая позволяет показывать ваши рекламные объявления именно тем пользователям, которые ранее уже посещали ваш сайт, но не совершили целевого действия. Особенность и основное отличие ретаргетинга от другой рекламы в том, что вы показываете рекламу только той аудитории, которая интересовалась вашими товарами или услугами и тратите бюджет только на целевую аудиторию. Данный инструмент можно использовать для того, чтобы подтолкнуть к совершению покупки или, например, для  уведомления о скидках, акциях, специальных предложениях и т.д. Это может быть реклама тех же товаров (услуг), которые пользователь уже просматривал на вашем сайте, похожих сопутствующих товаров или другие ваши предложения.
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Retargeting is a marketing technology that allows you to show your advertisements to those users who have previously visited your site but did not perform a targeted action. The peculiarity and main difference of retargeting from other advertising is that you show advertising only to the audience that was interested in your goods or services and spend the budget only on the target audience. This tool can be used to push to make a purchase or, for example, to notify about discounts, promotions, special offers, etc. This may be advertising the same goods (services) that the user has already viewed on your site, similar related products or your other offers.

Latest revision as of 17:45, 11 February 2019

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Retargeting is a marketing technology that allows you to show your advertisements to those users who have previously visited your site but did not perform a targeted action. The peculiarity and main difference of retargeting from other advertising is that you show advertising only to the audience that was interested in your goods or services and spend the budget only on the target audience. This tool can be used to push to make a purchase or, for example, to notify about discounts, promotions, special offers, etc. This may be advertising the same goods (services) that the user has already viewed on your site, similar related products or your other offers.