Meaning of the retargeting
Retargeting is a marketing technology that allows you to show your advertisements to those users who have previously visited your site but did not perform a targeted action. The peculiarity and main difference of retargeting from other advertising is that you show advertising only to the audience that was interested in your goods or services and spend the budget only on the target audience. This tool can be used to push to make a purchase or, for example, to notify about discounts, promotions, special offers, etc. This may be advertising the same goods (services) that the user has already viewed on your site, similar related products or your other offers.