Advertising formats
Содержание
[убрать]Teaser is a small ad unit consisting of a title, an image and a short text. Such an announcement contains only a part of the information about the product / service, without demonstrating all the advantages, but only intriguing a potential client, thereby stimulating the purchase / order (image 1).
This format is one of the most popular and allows you to receive a sufficient amount of traffic at a low cost per click.
Valid file extensions for the image: jpg, png, jpeg, gif; Maximum weight: 512.0 KB; The image can be square and rectangular, the image size should be not less than 500 * 500 pixels.
The maximum number of characters in the header is 30.
The maximum number of characters in the text is 70.
The maximum word length is 20 characters.
Banner format
Banner - a graphic image of an advertising character, may contain static images, replacing one another or animated elements (image 3), always contains a hyperlink to the landing page or to the advertiser’s website.
Banner advertising is a great format for combining image and marketing functions, creating a visual image of the product.
Standard file formats for adding banners in RK: gif, jpg, jpeg, png, html. Maximum size: 150.0 KB
A click on the banner should cause the opening of a new window. In particular, the interaction of the banner with the page, with external sites, camera, microphone, clipboard, working with local storage is prohibited.
List of supported banner sizes:
| 88x31 | 170x100 | 300x300 | 980x120 | |
| 100x100 | 180x80 | 300x300 | 600x500 | |
| 100x200 | 180x150 | 300x600 | 1280x752 | |
| 120x60 | 200x80 | 320x50 | 320x100 | |
| 600x976 | 120x90 | 200x200 | 336x280 | |
| 1024x768 | 120x240 | 200x300 | 384x115 | |
| 800x1232 | 120x600 | 230x60 | 400x40 | |
| 962x553 | 120x800 | 234x60 | 468x60 | |
| 1280x800 | 125x125 | 240x100 | 468x120 | |
| 1600x2560 | 125x250 | 240x400 | 500x100 | |
| 601x914 | 150x60 | 250x130 | 500x200 | |
| 914x601 | 160x60 | 250x250 | 580x400 | |
| 1067x619 | 160x120 | 250x360 | 728x90 | |
| 160x400 | 270x60 | 930x180 | ||
| 160x600 | 300x50 | 970x90 |
Push notification
A push notification is a pop-up notification that appears on a computer screen in a corner or on a mobile phone screen in the list of notifications; you can close this window if necessary. The format of Push-notifications is suitable for all sites, advertising topics without restrictions, all geo and has a high CTR.
The aspect ratio of the loaded image must be 1: 1 and the format is equal to or more than 500 * 500 pixels. Valid file extensions: jpg, png, jpeg, gif. Maximum size: 512.0 KB
The maximum number of characters in the header is 30.
The maximum number of characters in the text is 70.
The maximum word length is 20 characters.
Clickunder
Clickunder is an advertising format whose feature is that the advertiser’s website opens in a new browser window only after the user clicks on any area of the page on which the advertisement is located. The advantage of this format is low cost per click. The Clickunder campaign is active only if there is more than 500 rubles on the balance sheet. If the balance is 500 rubles or less, the campaign will not receive impressions.
Contextual Advertising
Contextual advertising is an advertising format consisting of a heading, text and a hyperlink (image 5). Contextual advertising acts selectively and is displayed to visitors to the Internet page, whose sphere of interest potentially coincides / overlaps with the subject of the advertised product or service, which increases the likelihood of the target audience responding to advertising. To determine whether the advertising material matches the page of the site on which the ad will be placed, keywords are used.
The maximum number of characters in the header is 30.
The maximum number of characters in the text is 70.
The maximum word length is 20 characters.
Video format (pre-roll)
Video advertising (pre-roll) is an advertising video that is shown to the user before the start of the requested main video in the video player of the site page.
Video advertising is not only effective, but also not expensive tool for successful traffic arbitration.
The duration of the video from 15 to 30 seconds. The optimal roller weight is 20 MB (maximum - 30 MB). Formats - MP4, FVL.
