Difference between revisions of "Увеличение количества трафика/en"

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(Новая страница: «Traffic in Kadam.net: Description of the kadam system is distributed on an auction basis. The higher the teaser’s CPM, the more traffic the ad will receive.…»)
 
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Трафик в [[Kadam.net:Описание|системе kadam]] распределяется по принципу аукциона. Чем выше CPM тизера, тем больше трафика получит объявление.
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Traffic in [[Kadam.net: Description of the kadam system]] is distributed on an auction basis. The higher the teaser’s CPM, the more traffic the ad will receive.
Основные параметры, которые влияют на количество показов объявления:
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===Ставка===
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The main parameters that affect the number of ad views:
Это один из основных факторов, который влияет на количество получаемого трафика, т.к. при повышении ставки увеличивается и CPM, что позволяет объявлению занять более высокую позицию среди конкурентов, т.е. такое объявление будет показываться чаще и может обеспечить больший охват целевой аудитории.
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===CTR===
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=== Rate ​​===
'''CTR''' (click-through rate — показатель кликабельности) - это отношение количества кликов по рекламному объявлению к количеству показов. Чем Выше этот показатель, тем больше трафика сможет получать объявление.
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This is one of the main factors that affects the amount of traffic received, because when you increase the rate, the CPM also increases, which allows the ad to take a higher position among competitors Such an ad will be shown more often and can provide greater coverage of the target audience.
На CTR влияют:
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*качественное изображение.
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=== CTR ===
*интригующий текст и заголовок.
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“CTR” (click-through rate) is the ratio of the number of clicks on an advertisement to the number of views. The higher this indicator, the more traffic will be able to receive an ad. CTR is affected by:
*грамотное написание текста.
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* high-quality image.
===Таргетинг рекламной кампании===
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* intriguing text and title.
При настройках рекламных кампаний на количество трафика влияют такие факторы:
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* competent writing of the text.
*[[Создание_рекламной_кампании#.D0.9A.D0.B0.D1.82.D0.B5.D0.B3.D0.BE.D1.80.D0.B8.D0.B8..C2.A0|Таргетинг по категориям]].
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*[[Создание_рекламной_кампании#.D0.9F.D0.BE.D0.BB_.D0.B8_.D0.B2.D0.BE.D0.B7.D1.80.D0.B0.D1.81.D1.82_.D1.86.D0.B5.D0.BB.D0.B5.D0.B2.D0.BE.D0.B9_.D0.B0.D1.83.D0.B4.D0.B8.D1.82.D0.BE.D1.|Возрастной таргетинг]].
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=== Advertising campaign targeting ===
*[[Создание_рекламной_кампании#.D0.9F.D0.BE.D0.BB_.D0.B8_.D0.B2.D0.BE.D0.B7.D1.80.D0.B0.D1.81.D1.82_.D1.86.D0.B5.D0.BB.D0.B5.D0.B2.D0.BE.D0.B9_.D0.B0.D1.83.D0.B4.D0.B8.D1.82.D0.BE.D1.|Таргетинг по полу]].
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When setting up advertising campaigns, the following factors influence the amount of traffic:
*[[Создание_рекламной_кампании#.D0.A0.D0.B5.D0.B3.D0.B8.D0.BE.D0.BD.D1.8B_.D0.B8_.D0.BC.D0.BE.D0.B1.D0.B8.D0.BB.D1.8C.D0.BD.D1.8B.D0.B5_.D0.BE.D0.BF.D0.B5.D1.80.D0.B0.D1.82.D0|Геотаргетинг]].
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* [[Creation of advertising campaign # .D0.9A.D0.B0.D1.82.D0.B5.D0.B3.D0.BE.D1.80.D0.B8.D0.B8..C2.A0 | Category Targeting ]].
*[[Создание_рекламной_кампании#.D0.A2.D0.B0.D1.80.D0.B3.D0.B5.D1.82.D0.B8.D0.BD.D0.B3_.D0.BF.D0.BE_.D0.BF.D0.BB.D0.B0.D1.82.D1.84.D0.BE.D1.80.D0.BC.D0.B0.D0.BC.|Таргетинг по платформам]].
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* [[Creation of advertising campaign # .D0.9F.D0.BE.D0.BB_.D0.B8_.D0.B2.D0.BE.D0.B7.D1.80.D0.B0.D1.81.D1.82_. D1.86.D0.B5.D0.BB.D0.B5.D0.B2.D0.BE.D0.B9_.D0.B0.D1.83.D0.B4.D0.B8.D1.82.D0. BE.D1. | Age Targeting]].
*[[Создание_рекламной_кампании#.D0.A2.D0.B0.D1.80.D0.B3.D0.B5.D1.82.D0.B8.D0.BD.D0.B3_.D0.BF.D0.BE_.D0.B1.D1.80.D0.B0.D1.83.D0.B7.D0.B5.D1.80.D0.B0.D0.BC.|Таргетинг по браузерам]].
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* [[Creation of advertising campaign # .D0.9F.D0.BE.D0.BB_.D0.B8_.D0.B2.D0.BE.D0.B7.D1.80.D0.B0.D1.81.D1.82_. D1.86.D0.B5.D0.BB.D0.B5.D0.B2.D0.BE.D0.B9_.D0.B0.D1.83.D0.B4.D0.B8.D1.82.D0. BE.D1. | Targeting by gender]].
Широкие настройки таргетинга увеличивают количество трафика для объявления.
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* [[Creation of advertising campaign # .D0.A0.D0.B5.D0.B3.D0.B8.D0.BE.D0.BD.D1.8B_.D0.B8_.D0.BC.D0.BE.D0.B1. D0.B8.D0.BB.D1.8C.D0.BD.D1.8B.D0.B5_.D0.BE.D0.BF.D0.B5.D1.80.D0.B0.D1.82.D0 | Geotargeting]].
===Black- и white-листы, блокировка по ip.===
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* [[Creation of advertising campaign # .D0.A2.D0.B0.D1.80.D0.B3.D0.B5.D1.82.D0.B8.D0.BD.D0.B3_.D0.BF.D0.BE_. D0.BF.D0.BB.D0.B0.D1.82.D1.84.D0.BE.D1.80.D0.BC.D0.B0.D0.BC. | Platform Targeting]].
Добавление площадок в [[Создание_рекламной_кампании#.D0.9D.D0.B0.D1.81.D1.82.D1.80.D0.BE.D0.B8.D1.82.D1.8C_.D0.B1.D0.BB.D0.B5.D0.BA-_.D0.B8_.D0.B2.D0.B0.D0.B9.D1.82-.D0.BB.D0.B8.D1.81.D1.82.|black- и white-листы]], [[Создание_рекламной_кампании#.D0.91.D0.BB.D0.BE.D0.BA.D0.B8.D1.80.D0.BE.D0.B2.D0.BA.D0.B0_.D0.BF.D0.BE_ip.|блокировка ip]] естественным образом влечёт за собой сокращение трафика.  
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* [[Creation of advertising campaign # .D0.A2.D0.B0.D1.80.D0.B3.D0.B5.D1.82.D0.B8.D0.BD.D0.B3_.D0.BF.D0.BE_. D0.B1.D1.80.D0.B0.D1.83.D0.B7.D0.B5.D1.80.D0.B0.D0.BC. | Browser Targeting]].
===Таргетинг по времени.===
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Broad targeting settings increase the amount of ad traffic.
При использовании настроек [[Создание_рекламной_кампании#.D0.92.D1.80.D0.B5.D0.BC.D0.B5.D0.BD.D0.BD.D0.BE.D0.B9_.D1.82.D0.B0.D1.80.D0.B3.D0.B5.D1.82.D0.B8.D0.BD.D0.B3.|таргетинга по времени]] отличных от изначальных, количество показов сокращается.
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=== Black and white lists, blocking by ip. ===
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Adding sites in the [[Creating_Advertising_Campaign # .D0.9D.D0.B0.D1.81.D1.82.D1.80.D0.BE.D0.B8.D1.82.D1.8C_.D0.B1.D0. BB.D0.B5.D0.BA -_. D0.B8_.D0.B2.D0.B0.D0.B9.D1.82-.D0.BB.D0.B8.D1.81.D1.82. | Black- and white-sheets]], [[Creation_of advertising_kampanii # .D0.91.D0.BB.D0.BE.D0.BA.D0.B8.D1.80.D0.BE.D0.B2.D0.BA. D0.B0_.D0.BF.D0.BE_ip. | Ip lock]] naturally entails a reduction in traffic.
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=== Time Targeting. ===
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When using the settings [[Create_Account_Campaign # .D0.92.D1.80.D0.B5.D0.BC.D0.B5.D0.BD.D0.BD.D0.BE.D0.B9_.D1.82.D0. B0.D1.80.D0.B3.D0.B5.D1.82.D0.B8.D0.BD.D0.B3. | Targeting by time]] other than the original, the number of views is reduced.

Latest revision as of 17:10, 11 February 2019

Other languages:
English • ‎русский

Traffic in Kadam.net: Description of the kadam system is distributed on an auction basis. The higher the teaser’s CPM, the more traffic the ad will receive.

The main parameters that affect the number of ad views:

Rate ​​

This is one of the main factors that affects the amount of traffic received, because when you increase the rate, the CPM also increases, which allows the ad to take a higher position among competitors Such an ad will be shown more often and can provide greater coverage of the target audience.

CTR

“CTR” (click-through rate) is the ratio of the number of clicks on an advertisement to the number of views. The higher this indicator, the more traffic will be able to receive an ad. CTR is affected by:

  • high-quality image.
  • intriguing text and title.
  • competent writing of the text.

Advertising campaign targeting

When setting up advertising campaigns, the following factors influence the amount of traffic:

Broad targeting settings increase the amount of ad traffic.

Black and white lists, blocking by ip.

Adding sites in the Black- and white-sheets, Ip lock naturally entails a reduction in traffic.

Time Targeting.

When using the settings Targeting by time other than the original, the number of views is reduced.