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Traffic in [[Kadam.net: Description of the kadam system]] is distributed on an auction basis. The higher the teaser’s CPM, the more traffic the ad will receive.

The main parameters that affect the number of ad views:

=== Rate ===
This is one of the main factors that affects the amount of traffic received, because when you increase the rate, the CPM also increases, which allows the ad to take a higher position among competitors Such an ad will be shown more often and can provide greater coverage of the target audience.

=== CTR ===
“CTR” (click-through rate) is the ratio of the number of clicks on an advertisement to the number of views. The higher this indicator, the more traffic will be able to receive an ad. CTR is affected by:
* high-quality image.
* intriguing text and title.
* competent writing of the text.

=== Advertising campaign targeting ===
When setting up advertising campaigns, the following factors influence the amount of traffic:
* [[Creation of advertising campaign # .D0.9A.D0.B0.D1.82.D0.B5.D0.B3.D0.BE.D1.80.D0.B8.D0.B8..C2.A0 | Category Targeting ]].
* [[Creation of advertising campaign # .D0.9F.D0.BE.D0.BB_.D0.B8_.D0.B2.D0.BE.D0.B7.D1.80.D0.B0.D1.81.D1.82_. D1.86.D0.B5.D0.BB.D0.B5.D0.B2.D0.BE.D0.B9_.D0.B0.D1.83.D0.B4.D0.B8.D1.82.D0. BE.D1. | Age Targeting]].
* [[Creation of advertising campaign # .D0.9F.D0.BE.D0.BB_.D0.B8_.D0.B2.D0.BE.D0.B7.D1.80.D0.B0.D1.81.D1.82_. D1.86.D0.B5.D0.BB.D0.B5.D0.B2.D0.BE.D0.B9_.D0.B0.D1.83.D0.B4.D0.B8.D1.82.D0. BE.D1. | Targeting by gender]].
* [[Creation of advertising campaign # .D0.A0.D0.B5.D0.B3.D0.B8.D0.BE.D0.BD.D1.8B_.D0.B8_.D0.BC.D0.BE.D0.B1. D0.B8.D0.BB.D1.8C.D0.BD.D1.8B.D0.B5_.D0.BE.D0.BF.D0.B5.D1.80.D0.B0.D1.82.D0 | Geotargeting]].
* [[Creation of advertising campaign # .D0.A2.D0.B0.D1.80.D0.B3.D0.B5.D1.82.D0.B8.D0.BD.D0.B3_.D0.BF.D0.BE_. D0.BF.D0.BB.D0.B0.D1.82.D1.84.D0.BE.D1.80.D0.BC.D0.B0.D0.BC. | Platform Targeting]].
* [[Creation of advertising campaign # .D0.A2.D0.B0.D1.80.D0.B3.D0.B5.D1.82.D0.B8.D0.BD.D0.B3_.D0.BF.D0.BE_. D0.B1.D1.80.D0.B0.D1.83.D0.B7.D0.B5.D1.80.D0.B0.D0.BC. | Browser Targeting]].
Broad targeting settings increase the amount of ad traffic.

=== Black and white lists, blocking by ip. ===
Adding sites in the [[Creating_Advertising_Campaign # .D0.9D.D0.B0.D1.81.D1.82.D1.80.D0.BE.D0.B8.D1.82.D1.8C_.D0.B1.D0. BB.D0.B5.D0.BA -_. D0.B8_.D0.B2.D0.B0.D0.B9.D1.82-.D0.BB.D0.B8.D1.81.D1.82. | Black- and white-sheets]], [[Creation_of advertising_kampanii # .D0.91.D0.BB.D0.BE.D0.BA.D0.B8.D1.80.D0.BE.D0.B2.D0.BA. D0.B0_.D0.BF.D0.BE_ip. | Ip lock]] naturally entails a reduction in traffic.

=== Time Targeting. ===
When using the settings [[Create_Account_Campaign # .D0.92.D1.80.D0.B5.D0.BC.D0.B5.D0.BD.D0.BD.D0.BE.D0.B9_.D1.82.D0. B0.D1.80.D0.B3.D0.B5.D1.82.D0.B8.D0.BD.D0.B3. | Targeting by time]] other than the original, the number of views is reduced.