Создание СРМ кампании/en — различия между версиями
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| − | CPM | + | CPM campaigns (from the English. Cost Per Millenium (Thousand)) are campaigns that use the advertiser relationship model, which provides a fixed payment per thousand ad views. |
| − | + | ||
| − | + | After logging in to your account, the campaign creation feature will be available. | |
| − | [[ | + | To create a CPM campaign, go to the Campaigns/Campaigns section and click on "+ Create Campaign" button. |
| − | + | ||
| − | == | + | [[File:Kampaniyacr123.jpg|alt=Создание рекламной кампании|image 1|frame|centre]] |
| − | + | ||
| − | [[ | + | All <em> fields</em>, <em> marked with an asterisk </em> (<span style = "color: red"> * </span>) are required. |
| − | === | + | |
| − | + | == Name, URL, payment model, format selection. == | |
| − | ===URL | + | The key difference in creating a CPM campaign from other campaigns is the choice of payment model. A more detailed description of the campaign settings can be found below: |
| − | URL | + | |
| − | + | [[File:Cpmkampan.png|100px|centre|frame|image 2]] | |
| − | === | + | |
| − | + | === Campaign Name === | |
| − | === | + | The name with which the campaign will be displayed in the list of advertising campaigns in your account. |
| − | + | ||
| − | === | + | === Campaign URL === |
| − | + | URL of advertised resource. | |
| − | === | + | |
| − | + | When replacing a URL in a previously created campaign, only the domain changes in the ads, not the entire URL. | |
| − | '''1) [[Форматы_рекламы# | + | |
| − | '''2) [[Форматы_рекламы# | + | === Check site availability === |
| − | '''3) [[Форматы_рекламы# | + | If the check box is checked, your campaign will be suspended if your domain is unavailable. As soon as the domain becomes available, the campaign will start automatically. You can enter the addresses of 3 of their sites. Each new domain site with a new line. |
| − | '''4) [[Форматы_рекламы# | + | |
| − | '''5) [[Форматы_рекламы# | + | === Site to check === |
| − | + | Contains URLs that will be checked for availability. | |
| − | + | ||
| − | + | === Payment Model === | |
| − | == | + | To create a CPM campaign, you need to select the “For views” payment model. The bid for this payment model is indicated for 1000 views of your ad. After saving the campaign, it will be impossible to change the payment model. |
| − | [[Принцип_работы_ключевых_слов| | + | |
| − | + | === Ad format. === | |
| − | [[ | + | There are 5 popular [[Форматы_рекламы/en| Advertising Formats]] available for placement: |
| − | + | ||
| − | [[ | + | '''1) [[Форматы_рекламы/en#Teaser_format| Teaser]]. <br /> ''' |
| − | + | ||
| − | [[ | + | '''2) [[Форматы_рекламы/en#Push_notification| Push Notification]]. <br /> ''' |
| − | + | ||
| − | ''' | + | '''3) [[Форматы_рекламы/en#Banner_format | Banner Advertising]]. '''<br /> |
| − | == | + | |
| − | + | '''4) [[Форматы_рекламы/en#Contextual_Advertising | Contextual Advertising]]. '''<br /> | |
| − | + | ||
| − | [[ | + | '''5) [[Форматы_рекламы/en#Video_format_.28pre-roll.29 | Video format]]. '''<br /> |
| − | == | + | |
| − | + | After saving the campaign change advertising format will not be possible. | |
| − | + | ||
| − | [[ | + | == Keyword Targeting. == |
| − | == | + | [[Принцип_работы_ключевых_слов/en|Keyword targeting]] allows advertisers to receive traffic only from those pages on which there are specified keywords. The maximum number of key phrases for one campaign is 500. |
| − | + | ||
| − | [[ | + | Key phrases can be added individually or several at once (image 3). |
| − | == | + | [[File:Keyword1.png|alt=Ключевые слова|centre|frame|image 3]] |
| − | + | ||
| − | + | To add key phrase, you must specify the phrase and bid, and then click "+" (image 4) | |
| − | [[ | + | [[File:Keyword2.png|alt=Ключевая фраза|centre|frame|image 4]] |
| − | == | + | To add several phrases at the same time, you must click on the "Add a few" button. After that, an additional form of mass addition will open Key Phrases (image 5) |
| − | + | [[File:Mass keywords.png|alt=массовое добавление ключевых фраз|centre|frame|image 5]] | |
| − | + | To add several [[Keyword words_working principle]], each phrase must be written on a new line. Rate is indicated for all phrases. To add several key phrases, each phrase must be written from a new line. Rate is indicated for all phrases. <br /> | |
| − | [[ | + | The '' 'Targeting Keyword Search Guidelines are described in [[Подбор_ключевых_слов/en| here]]' ''. |
| − | == | + | |
| − | ===Black- | + | == Regions and mobile operators. == |
| − | + | This setting allows you to specify the regions and mobile operators, the users of which will be shown advertising (image 6) | |
| − | ===White | + | [[File:Regioni1.png|alt=Геотаргетинг и мобильные операторы|centre|frame|image 6]] |
| − | + | ||
| − | + | Near each region, there is a potential daily volume of impressions and an average bid (displays data based on the parameters already selected in the campaign, such as: ad format, categories, browser, platform) | |
| − | + | [[File:Datareg.png|alt=Геотаргетинг и мобильные операторы|centre|frame|image 7]] | |
| − | + | ||
| − | [[ | + | === Targeting mobile operators. === |
| − | == | + | Web and wap traffic. Mobile IP Targeting Available for both mobile devices and stationary PCs that use operator modems to access the Internet. |
| − | === | + | |
| − | + | == Categories. == | |
| − | === | + | Allows you to specify the categories of sites on which advertising will be displayed. For each category can be set its own rate. By the value of the maximum rate you can judge the competition in the category. <br /> |
| − | + | Next to each category is its ID (which is transmitted when using the [CATID] tag, more details about the transfer of tags in the link are described [[Macro Setup | here]]), the potential daily volume of views and the average rate (displays data based on the parameters already selected in the campaign such as: ad format, categories, browser, platform). (image 8) | |
| − | [[ | + | [[File:Categorynewone.png|alt=Категории|centre|frame|image 8]] |
| − | == | + | |
| − | + | == Sex and age of the target audience. == | |
| − | [[ | + | Defines the users to whom the campaign ads will be shown (image 9). |
| − | <b> | + | [[File:Gender age.png|alt=Пол и возраст|centre|frame|image 9]] |
| − | <b> | + | |
| − | <b> | + | == Platform Targeting. == |
| − | ''' | + | Determines which platforms will display ads (image 10). |
| − | ''' | + | [[File:Viborplatform.png|alt=Платформы|centre|frame|image 10]] |
| − | ''' | + | |
| − | == | + | Near each platform is indicated the potential daily volume of views and the average bid (displays data based on the parameters already selected in the campaign, such as: ad format, categories, browser, platform) |
| − | + | [[File:Obemiplatform.png|alt=Платформы|centre|frame|image 11]] | |
| − | [[ | + | |
| − | == | + | == Browser Targeting. == |
| − | [[ | + | Determines which browsers will display ads (image 12). |
| − | ''' | + | [[File:Viborbrausers.png|alt=браузеры|centre|frame|image 12]] |
| − | + | ||
| − | [[ | + | Near each browser shows the potential daily volume of views and the average rate (displays data based on the parameters already selected in the campaign, such as: ad format, categories, browser, platform) |
| − | + | [[File:Brausersobemi.png|alt=Платформы|centre|frame|image 13]] | |
| − | == | + | |
| − | *[[ | + | == Set black and white sheets. == |
| − | *[[ | + | |
| − | *[[ | + | === Black-list. === |
| − | *[[ | + | Allows you to block ads on a specific site. |
| − | + | ||
| + | === White List. === | ||
| + | Promotional materials will be shown only on sites from this list. | ||
| + | |||
| + | You can indicate only the site id in the black and white sheets. (image 14). | ||
| + | [[File:Black white.png|alt=Блек и вайт лист|centre|frame|image 14]] | ||
| + | |||
| + | == Black and white list ip. == | ||
| + | |||
| + | === Blacklist. === | ||
| + | Allows you to block ad views for certain ip. The maximum number of addresses is 10,000. (image 15). | ||
| + | |||
| + | === Whitelist === | ||
| + | Promotional materials will be shown only for those IP users who will be included in the specified ranges. (image 15). | ||
| + | [[File:Blackwiteip.png|alt=блокировка ip|centre|frame|image 15]] | ||
| + | |||
| + | == Campaign Restrictions. == | ||
| + | A tool that allows to pause ad views of a campaign when the specified limits are reached (image 16). | ||
| + | [[File:Add kampain.png|alt=Ограничения|centre|frame|image 16]] | ||
| + | <b> Maximum number of conversions per day </b> - the total number of user transitions that can be made on the promotional materials of the current campaign in one day. The minimum value for the field is 100. | ||
| + | |||
| + | <b> Limit campaign budget per day </b> - the maximum amount that can be paid by the advertiser per day for the targeted actions of users carried out on the current campaign. The minimum value for the field is 300. | ||
| + | |||
| + | <b> Limit total campaign budget </b> - the maximum amount that can be paid by the advertiser for the entire campaign period for targeted user actions. The minimum value for the field is 1000. | ||
| + | |||
| + | '''Show material no more often''' - indicates the number and frequency of advertising material shown to one user. The maximum value for the field is 365 days. | ||
| + | |||
| + | '''The minimum number of views on the sites.''' This restriction allows you not to display ads on those sites whose daily number of views is less than the specified number. For KSA campaigns, this restriction applies only in the training mode. | ||
| + | |||
| + | '''The maximum number of views on the sites.''' This restriction allows you not to display ads on those sites whose daily number of views is more than the specified number. For KSA campaigns, this restriction applies only in the training mode. | ||
| + | |||
| + | == Time targeting. == | ||
| + | Allows you to specify the time and days of the week to display ads. For this setting, the server time is taken into account, namely, UTC +3 (image 17). | ||
| + | [[File:Utc3.png|alt=временной таргетинг|centre|frame|image 17]] | ||
| + | |||
| + | == Advanced Settings. == | ||
| + | [[File:Cambadget.png|alt=Создать кампанию|centre|frame|image 18]] | ||
| + | '''Uniform distribution of advertising budget per day''' - when you install this checkbox, your budget will be evenly distributed among all available sites of the system, regardless of the amount of traffic they generate. This will allow your funds to be used even without the risk of spending too fast on large sites. | ||
| + | |||
| + | After all the necessary settings are made, you must click on "Create campaign" button (image 19). | ||
| + | [[File:Create final.png|alt=Создать кампанию|centre|frame|image 19]] | ||
| + | == See also == | ||
| + | *[[Добавление_тизера/en|Teaser adding]]. | ||
| + | *[[Добавление_баннера/en|Adding a banner]]. | ||
| + | *[[Добавление_Push-уведомлений/en|Adding push notifications]]. | ||
| + | *[[Добавление_контекстного_объявления/en|Adding a contextual ad]]. | ||
| + | <!--(((((--> | ||
Версия 07:39, 18 февраля 2019
CPM campaigns (from the English. Cost Per Millenium (Thousand)) are campaigns that use the advertiser relationship model, which provides a fixed payment per thousand ad views.
After logging in to your account, the campaign creation feature will be available. To create a CPM campaign, go to the Campaigns/Campaigns section and click on "+ Create Campaign" button.
All fields, marked with an asterisk ( * ) are required.
Содержание
- 1 Name, URL, payment model, format selection.
- 2 Keyword Targeting.
- 3 Regions and mobile operators.
- 4 Categories.
- 5 Sex and age of the target audience.
- 6 Platform Targeting.
- 7 Browser Targeting.
- 8 Set black and white sheets.
- 9 Black and white list ip.
- 10 Campaign Restrictions.
- 11 Time targeting.
- 12 Advanced Settings.
- 13 See also
Name, URL, payment model, format selection.
The key difference in creating a CPM campaign from other campaigns is the choice of payment model. A more detailed description of the campaign settings can be found below:
Campaign Name
The name with which the campaign will be displayed in the list of advertising campaigns in your account.
Campaign URL
URL of advertised resource.
When replacing a URL in a previously created campaign, only the domain changes in the ads, not the entire URL.
Check site availability
If the check box is checked, your campaign will be suspended if your domain is unavailable. As soon as the domain becomes available, the campaign will start automatically. You can enter the addresses of 3 of their sites. Each new domain site with a new line.
Site to check
Contains URLs that will be checked for availability.
Payment Model
To create a CPM campaign, you need to select the “For views” payment model. The bid for this payment model is indicated for 1000 views of your ad. After saving the campaign, it will be impossible to change the payment model.
Ad format.
There are 5 popular Advertising Formats available for placement:
1) Teaser.
5) Video format.
After saving the campaign change advertising format will not be possible.
Keyword Targeting.
Keyword targeting allows advertisers to receive traffic only from those pages on which there are specified keywords. The maximum number of key phrases for one campaign is 500.
Key phrases can be added individually or several at once (image 3).
To add key phrase, you must specify the phrase and bid, and then click "+" (image 4)
To add several phrases at the same time, you must click on the "Add a few" button. After that, an additional form of mass addition will open Key Phrases (image 5)
To add several Keyword words_working principle, each phrase must be written on a new line. Rate is indicated for all phrases. To add several key phrases, each phrase must be written from a new line. Rate is indicated for all phrases.
The 'Targeting Keyword Search Guidelines are described in here' .
Regions and mobile operators.
This setting allows you to specify the regions and mobile operators, the users of which will be shown advertising (image 6)
Near each region, there is a potential daily volume of impressions and an average bid (displays data based on the parameters already selected in the campaign, such as: ad format, categories, browser, platform)
Targeting mobile operators.
Web and wap traffic. Mobile IP Targeting Available for both mobile devices and stationary PCs that use operator modems to access the Internet.
Categories.
Allows you to specify the categories of sites on which advertising will be displayed. For each category can be set its own rate. By the value of the maximum rate you can judge the competition in the category.
Next to each category is its ID (which is transmitted when using the [CATID] tag, more details about the transfer of tags in the link are described here), the potential daily volume of views and the average rate (displays data based on the parameters already selected in the campaign such as: ad format, categories, browser, platform). (image 8)
Sex and age of the target audience.
Defines the users to whom the campaign ads will be shown (image 9).
Platform Targeting.
Determines which platforms will display ads (image 10).
Near each platform is indicated the potential daily volume of views and the average bid (displays data based on the parameters already selected in the campaign, such as: ad format, categories, browser, platform)
Browser Targeting.
Determines which browsers will display ads (image 12).
Near each browser shows the potential daily volume of views and the average rate (displays data based on the parameters already selected in the campaign, such as: ad format, categories, browser, platform)
Set black and white sheets.
Black-list.
Allows you to block ads on a specific site.
White List.
Promotional materials will be shown only on sites from this list.
You can indicate only the site id in the black and white sheets. (image 14).
Black and white list ip.
Blacklist.
Allows you to block ad views for certain ip. The maximum number of addresses is 10,000. (image 15).
Whitelist
Promotional materials will be shown only for those IP users who will be included in the specified ranges. (image 15).
Campaign Restrictions.
A tool that allows to pause ad views of a campaign when the specified limits are reached (image 16).
Maximum number of conversions per day - the total number of user transitions that can be made on the promotional materials of the current campaign in one day. The minimum value for the field is 100.
Limit campaign budget per day - the maximum amount that can be paid by the advertiser per day for the targeted actions of users carried out on the current campaign. The minimum value for the field is 300.
Limit total campaign budget - the maximum amount that can be paid by the advertiser for the entire campaign period for targeted user actions. The minimum value for the field is 1000.
Show material no more often - indicates the number and frequency of advertising material shown to one user. The maximum value for the field is 365 days.
The minimum number of views on the sites. This restriction allows you not to display ads on those sites whose daily number of views is less than the specified number. For KSA campaigns, this restriction applies only in the training mode.
The maximum number of views on the sites. This restriction allows you not to display ads on those sites whose daily number of views is more than the specified number. For KSA campaigns, this restriction applies only in the training mode.
Time targeting.
Allows you to specify the time and days of the week to display ads. For this setting, the server time is taken into account, namely, UTC +3 (image 17).
Advanced Settings.
Uniform distribution of advertising budget per day - when you install this checkbox, your budget will be evenly distributed among all available sites of the system, regardless of the amount of traffic they generate. This will allow your funds to be used even without the risk of spending too fast on large sites.
After all the necessary settings are made, you must click on "Create campaign" button (image 19).
