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Динамический ретаргетинг
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Как настроить ретаргетинг при помощи кода
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Как тестировать оффер
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Общая статистика
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Пополнение баланса
Правила создания CTR-стого рекламного материала
Прием конверсий от партнерских сетей
Проверка подозрительных конверсий
Работа с ретаргетинговыми кампаниями
Работа со статистикой по кампаниям
Рабочая среда пользователя
Реклама товаров для взрослых
Систематизация рекламных кампаний
Создание xml-фида для динамического ретаргетинга
Создание СРМ кампании
Создание СРС кампании
Создание кампании для динамического ретаргетинга
Создание рекламной кампании
Список материалов кампаний
Список рекламных кампаний
Справочник сервиса Kadam.net
Статистика по кампаниям
Статистика по кликам
Статистика по конверсиям
Статистика по лидам
Статистика по площадкам кампании
Тестовая конверсия
Увеличение CTR
Увеличение количества трафика
Управление объявлениями
Условия сотрудничества
Форматы рекламы
ЧаВО
Что такое ретаргетинг
Шок-объявления
Я создал кампанию. Почему нет показов?
Язык
aa - афар
ab - абхазский
ace - ачехский
aeb - Tunisian Arabic
af - африкаанс
ak - акан
aln - Gheg Albanian
am - амхарский
an - арагонский
ang - староанглийский
anp - ангика
ar - арабский
arc - арамейский
arn - арауканский
arq - Algerian Arabic
ary - Moroccan Arabic
arz - Egyptian Arabic
as - ассамский
ast - астурийский
av - аварский
avk - Kotava
awa - авадхи
ay - аймара
az - азербайджанский
azb - تورکجه
ba - башкирский
bar - Bavarian
bbc - Batak Toba
bbc-latn - Batak Toba
bcc - Southern Balochi
bcl - Bikol Central
be - белорусский
be-tarask - Belarusian (Taraškievica orthography)
bg - болгарский
bgn - западно-белуджский
bho - бходжпури
bi - бислама
bjn - Banjar
bm - бамбарийский
bn - бенгальский
bo - тибетский
bpy - Bishnupriya
bqi - Bakhtiari
br - бретонский
brh - Brahui
bs - боснийский
bto - Iriga Bicolano
bug - бугийский
bxr - буряад
ca - каталанский
cbk-zam - Chavacano de Zamboanga
cdo - Min Dong Chinese
ce - чеченский
ceb - кебуано
ch - чаморро
cho - чоктав
chr - чероки
chy - чейенн
ckb - сорани курдский
co - корсиканский
cps - Capiznon
cr - криийский
crh - крымско-татарский
crh-cyrl - Crimean Turkish (Cyrillic script)
crh-latn - Crimean Turkish (Latin script)
cs - чешский
csb - кашубианский
cu - церковнославянский
cv - чувашский
cy - валлийский
da - датский
de - немецкий
de-at - австрийский немецкий
de-ch - швейцарский верхненемецкий
de-formal - German (formal address)
diq - Zazaki
dsb - нижнелужицкий
dtp - Central Dusun
dv - мальдивский
dz - дзонг-кэ
ee - эве
egl - Emilian
el - греческий
eml - Emiliano-Romagnolo
en - английский
en-ca - канадский английский
en-gb - британский английский
eo - эсперанто
es - испанский
et - эстонский
eu - баскский
ext - Extremaduran
fa - персидский
ff - фулах
fi - финский
fit - Tornedalen Finnish
fj - фиджи
fo - фарерский
fr - французский
frc - Cajun French
frp - Arpitan
frr - фризский северный
fur - фриульский
fy - западно-фризский
ga - ирландский
gag - гагаузский
gan - Gan Chinese
gan-hans - Simplified Gan script
gan-hant - Traditional Gan script
gd - гэльский
gl - галисийский
glk - Gilaki
gn - гуарани
gom-latn - Goan Konkani (Latin script)
got - готский
grc - древнегреческий
gsw - швейцарский немецкий
gu - гуджарати
gv - мэнский
ha - хауса
hak - Hakka Chinese
haw - гавайский
he - иврит
hi - хинди
hif - Fiji Hindi
hif-latn - Fiji Hindi (Latin script)
hil - хилигайнон
ho - хиримоту
hr - хорватский
hrx - Hunsrik
hsb - верхнелужицкий
ht - гаитянский
hu - венгерский
hy - армянский
hz - гереро
ia - интерлингва
id - индонезийский
ie - интерлингве
ig - игбо
ii - сычуань
ik - инупиак
ike-cans - Eastern Canadian (Aboriginal syllabics)
ike-latn - Eastern Canadian (Latin script)
ilo - илоко
inh - ингушский
io - идо
is - исландский
it - итальянский
iu - инуктитут
ja - японский
jam - Jamaican Creole English
jbo - ложбан
jut - Jutish
jv - яванский
ka - грузинский
kaa - каракалпакский
kab - кабильский
kbd - кабардинский
kbd-cyrl - Адыгэбзэ
kg - конго
khw - Khowar
ki - кикуйю
kiu - Kirmanjki
kj - кунама
kk - казахский
kk-arab - Kazakh (Arabic script)
kk-cn - Kazakh (China)
kk-cyrl - Kazakh (Cyrillic script)
kk-kz - Kazakh (Kazakhstan)
kk-latn - Kazakh (Latin script)
kk-tr - Kazakh (Turkey)
kl - гренландский
km - кхмерский
kn - каннада
ko - корейский
ko-kp - 한국어 (조선)
koi - коми-пермяцкий
kr - канури
krc - карачаево-балкарский
kri - Krio
krj - Kinaray-a
ks - кашмири
ks-arab - Kashmiri (Arabic script)
ks-deva - Kashmiri (Devanagari script)
ksh - кёльш
ku - курдский
ku-arab - كوردي (عەرەبی)
ku-latn - Kurdish (Latin script)
kv - коми
kw - корнийский
ky - киргизский
la - латинский
lad - ладино
lb - люксембургский
lbe - лакку
lez - лезгинский
lfn - Lingua Franca Nova
lg - ганда
li - лимбургский
lij - Ligurian
liv - Livonian
lmo - Lombard
ln - лингала
lo - лаосский
loz - лози
lrc - северно-лурийский
lt - литовский
ltg - Latgalian
lus - лушай
lv - латышский
lzh - Literary Chinese
lzz - Laz
mai - майтхили
map-bms - Basa Banyumasan
mdf - мокшанский
mg - малагасийский
mh - маршалльский
mhr - Eastern Mari
mi - маори
min - минангкабау
mk - македонский
ml - малаялам
mn - монгольский
mo - молдовеняскэ
mr - маратхи
mrj - Western Mari
ms - малайский
mt - мальтийский
mus - крик
mwl - мирандийский
my - бирманский
myv - эрзя
mzn - мазендеранский
na - науру
nah - Nāhuatl
nan - Min Nan Chinese
nap - неаполитанский
nb - норвежский букмол
nds - нижнегерманский
nds-nl - нижнесаксонский
ne - непальский
new - неварский
ng - ндонга
niu - ниуэ
nl - нидерландский
nl-informal - Nederlands (informeel)
nn - норвежский нюнорск
nov - Novial
nrm - Nouormand
nso - сото северный
nv - навахо
ny - ньянджа
oc - окситанский
om - оромо
or - ория
os - осетинский
pa - панджаби
pag - пангасинан
pam - пампанга
pap - папьяменто
pcd - Picard
pdc - Pennsylvania German
pdt - Plautdietsch
pfl - Palatine German
pi - пали
pih - Norfuk / Pitkern
pl - польский
pms - Piedmontese
pnb - Western Punjabi
pnt - Pontic
prg - Prussian
ps - пушту
pt - португальский
pt-br - бразильский португальский
qqq - Документация сообщения
qu - кечуа
qug - Chimborazo Highland Quichua
rgn - Romagnol
rif - Riffian
rm - романшский
rmy - Romani
rn - рунди
ro - румынский
roa-tara - tarandíne
ru - русский
rue - Rusyn
rup - арумынский
ruq - Megleno-Romanian
ruq-cyrl - Megleno-Romanian (Cyrillic script)
ruq-latn - Megleno-Romanian (Latin script)
rw - киньяруанда
sa - санскрит
sah - якутский
sat - сантали
sc - сардинский
scn - сицилийский
sco - шотландский
sd - синдхи
sdc - Sassarese Sardinian
se - северносаамский
sei - Seri
ses - койраборо сенни
sg - санго
sgs - Samogitian
sh - сербскохорватский
shi - ташельхит
shi-latn - Tašlḥiyt
shi-tfng - ⵜⴰⵛⵍⵃⵉⵜ
si - сингальский
sk - словацкий
sl - словенский
sli - Lower Silesian
sm - самоанский
sma - южно-саамский
sn - шона
so - сомали
sq - албанский
sr - сербский
sr-ec - Serbian (Cyrillic script)
sr-el - Serbian (Latin script)
srn - сранан тонго
ss - свази
st - сото южный
stq - Saterland Frisian
su - сунданский
sv - шведский
sw - суахили
szl - Silesian
ta - тамильский
tcy - Tulu
te - телугу
tet - тетум
tg - таджикский
tg-cyrl - Tajik (Cyrillic script)
tg-latn - Tajik (Latin script)
th - тайский
ti - тигринья
tk - туркменский
tl - тагалог
tly - Talysh
tn - тсвана
to - тонганский
tokipona - Toki Pona
tpi - ток-писин
tr - турецкий
tru - туройо
ts - тсонга
tt - татарский
tt-cyrl - Tatar (Cyrillic script)
tt-latn - Tatar (Latin script)
tum - тумбука
tw - тви
ty - таитянский
tyv - тувинский
tzm - среднеатласский тамазигхтский
udm - удмуртский
ug - уйгурский
ug-arab - Uyghur (Arabic script)
ug-latn - Uyghur (Latin script)
uk - украинский
ur - урду
uz - узбекский
uz-cyrl - ўзбекча
uz-latn - oʻzbekcha
ve - венда
vec - Venetian
vep - Veps
vi - вьетнамский
vls - West Flemish
vmf - Main-Franconian
vo - волапюк
vot - водский
vro - Võro
wa - валлонский
war - варай
wo - волоф
wuu - Wu Chinese
xal - калмыцкий
xh - коса
xmf - Mingrelian
yi - идиш
yo - йоруба
yue - кантонский
za - чжуань
zea - Zeelandic
zh - китайский
zh-cn - Chinese (China)
zh-hans - упрощенный китайский
zh-hant - традиционный китайский
zh-hk - Chinese (Hong Kong)
zh-mo - 中文(澳門)
zh-my - 中文(马来西亚)
zh-sg - Chinese (Singapore)
zh-tw - Chinese (Taiwan)
zu - зулу
Экспорт для оффлайнового перевод
Экспорт в родном формате
{{DISPLAYTITLE:List of campaign materials}}<languages/> == Section Assignment == Depending on the type of campaign and the payment model, work with promotional materials takes place in the relevant section of material management. To do this, you need to find the right campaign and click on the "Materials Management" button in the tabular part (a more detailed description of working with campaigns can be found in the article [[List of advertising campaigns # | List of advertising campaigns]]). This section allows you to manage promotional materials, create new materials, as well as keep track of their current status. == Banners == Access to the banner viewing interface is performed by clicking on the <b> "Manage Banners" </b> button in the corresponding campaign. In this section, you can create and manage banners. Banners can be created only for a campaign in which the campaign format has been chosen - banner (regardless of [[Creating_Advertising_Campaign # .D0.9C.D0.BE.D0.B4.D0.B5.D0.BB.D1.8C_.D0. BE.D0.BF.D0.BB.D0.B0.D1.82.D1.8B. | Payment models]]: ([[Creating a promotional campaign # .D0.9C.D0.BE.D0.B4.D0.B5. D0.BB.D1.8C_.D0.BE.D0.BF.D0.BB.D0.B0.D1.82.D1.8B. | CPC]], [[Creating an ad campaign # .D0.9C.D0.BE. D0.B4.D0.B5.D0.BB.D1.8C_.D0.BE.D0.BF.D0.BB.D0.B0.D1.82.D1.8B. | CPM]], [[Kadam_Smart_Ads # | | KSA]]). [[File:рекл_мат_1.JPG|100px|centre|frame|image 1]] After clicking on '''“Manage Banners” button''', a list of all banners of the current campaign appears: [[File:Рекл мат 21.jpg|100px|centre|frame|image 2]] === Filter Bar === The list of banners displayed to the user can be filtered depending on the following parameters: <ul> <li> <b> Activity </b> - displays a list of banners depending on whether the banner is active or not; </li> <li> <b> Date from /to </b> - the time interval for which statistics on banners will be shown; </li> </ul> Under the filter panel are the following buttons: <ol> <li> Add banner - switch to the interface for creating a new banner. More detailed information can be found in the article "[[Adding a Banner # | Adding a Banner]]" </li> <li> Add HTML banner - go to the interface for creating an HTML5 banner. Detailed information can be found in the article "[[Loading_HTML5_ banners # | Loading HTML5 banners]]" </li> <li> Banner Generator - manually create your own banner. For detailed review, go to the article "[[Banner Generator # | Banner Generator]]" </li> </ol> The banner management buttons are located below the banner creation buttons: <ul> <li> <b> Remove </b> - remove selected banners from the system; </li> <li> <b> Suspend </b> - suspend the display of users of this banner; </li> <li> <b> Resume </b> - resumes the display of users of this banner; </li> <li> <b> Change URL </b> - when clicked, a pop-up window appears with the ability to enter a new URL address for the current banner; </li> <li> <b> Adjust Bids </b> - when clicked, a pop-up window appears with the ability to customize bids for the current banner; </li> <li> <b> Move Banner </b> - the selected banner is removed from the current campaign and transferred to the specified </li> </ul> === Tabular part === The following fields are displayed in the tabular part: <ul> <li> <b> ID </b> - ID of the current material; </li> <li> <b> Creation Date </b> </li> <li> <b> Banner Size </b> </li> <li> <b> Bids </b> - the range of rates for the current banner </li> <li> <b> Title </b> - contains the following fields: <ol> <li> Banner name - in the format of a link, when clicked, it takes you to the landing page; </li> <li> Icon for the current banner </li> </ol> </li> <li> <b> Shock </b> - whether the current banner belongs to materials with the category "Shock"; </li> <li> <b> Status </b> - the status of the current material. If the banner has been blocked, the link “Refine reason” is displayed when you click on it, a pop-up window appears with the ability to create a request for clarification of the reason for blocking; </li> <li> <b> Views </b> - the number of views of the current banner; </li> <li> <b> Clicks </b> - the number of clicks made by users on the current banner; </li> <li> <b> CTR </b> - the number of clicks in relation to the number of views in the context of the banner; </li> <li> <b> CPM </b> - Thousands of views for the current banner; </li> <li> <b> Manage </b> - contains the following banner control actions: <ol> <li> Move - move the current banner to the selected campaign; </li> <li> Edit - switch to banner edit form </li> <li> Delete - delete the current banner </li> </ol> </li> </ul> Also, when you click on the upload icon under the table part, statistics on banners is uploaded to excel format. List of possible material statuses: <ol> <li> On moderation - set for the material, if it is on moderation Kadam </li> <li> Active - the current material is spinning on the platforms and is available to users </li> <li> Blocked - material blocked by moderators for display </li> <li> Unpaid </li> <li> Low CTR </li> </ol> === KSA payment format === When you select the payment format [[Kadam_Smart_Ads # | KSA]] in the campaign, a number of additional parameters are added to the banner. Actions: <ul> <li> <b> Enable training </b> - the launch of the mode in which, if in the block in which the material is shown, this material has not yet had conversions, the material is shown free of charge; </li> <li> <b> Disable Learning </b> - Termination of the learning mode; </li> </ul> In addition, columns are displayed in the tabular part: <ul> <li> <b> Training </b> - the number of clicks /money (KSA for actions), the number of views /money (KSA for views); </li> <li> <b> Conversions </b> - number of conversions carried out in the campaign; </li> <li> <b> Lidov </b> - number of targeted user actions carried out on the offensive campaigns. In the case of "hard conversion", only the first lead generates the conversion. The remaining leads, coming on the same material and block, do not generate conversions. When a lead is formed, funds are written off from the owner of the offer in favor of the arbitrator Kadam </li> </ul> [[File:Рекл мат 1611.jpg|100px|centre|frame|image 3]] == Teasers == Access to the teaser viewing interface is performed by clicking on the <b> Manage Teasers </b> button in the respective campaign. In this section, you can create and manage teasers. Teasers can only be created for a campaign in which the campaign format has been chosen - teaser (regardless of [[creating_advertising_campaign # .D0.9C.D0.BE.D0.B4.D0.B5.D0.BB.D1.8C_.D0. BE.D0.BF.D0.BB.D0.B0.D1.82.D1.8B. | Payment models]]: ([[Creating a promotional campaign # .D0.9C.D0.BE.D0.B4.D0.B5. D0.BB.D1.8C_.D0.BE.D0.BF.D0.BB.D0.B0.D1.82.D1.8B. | CPC]], [[Creating an ad campaign # .D0.9C.D0.BE. D0.B4.D0.B5.D0.BB.D1.8C_.D0.BE.D0.BF.D0.BB.D0.B0.D1.82.D1.8B. | CPM]], [[Kadam_Smart_Ads # | | KSA]]). [[File:рекл_мат_3.JPG|100px|centre|frame|image 4]] After clicking on the <b> Manage Teasers </b> button, a list of all teasers of the current campaign appears: [[File:Tizerspisok11.png|100px|centre|frame|image 5]] === Filter Bar === The list of teasers displayed to the user can be filtered depending on the following parameters: <ul> <li> <b> Activity </b> - displays a list of teasers, depending on whether the teaser is active or not; </li> <li> <b> Date from /to </b> - the time interval for which statistics on teasers will be shown; </li> </ul> Under the filter panel are the following buttons: <ol> <li> Add teaser - go to the interface for creating a new teaser. More detailed information can be found in the article "[[Add_Tyzer # | Add a teaser]]" </li> <li> Bulk upload - when clicked, a pop-up window appears with the ability to select an archive with teasers </li> <li> Convert - the ability to convert selected teasers into push notifications or contextual advertising </li> </ol> Below the teaser creation buttons are the teaser control buttons: <ul> <li> <b> Delete </b> - remove selected materials from the system; </li> <li> <b> Suspend </b> - suspend the display of users of this material; </li> <li> <b> Resume </b> - resumes the display of users of this teaser; </li> <li> <b> Change URL </b> - when clicked, a pop-up window appears with the ability to enter a new URL address for the current teaser; </li> <li> <b> Adjust Bids </b> - when clicked, a pop-up window appears with the ability to customize bids for the teaser; </li> <li> <b> Move </b> - the selected teaser is removed from the current campaign and transferred to the specified </li> </ul> === Tabular part === The following fields are displayed in the tabular part: <ul> <li> <b> ID </b> - ID of the current material; </li> <li> <b> Creation Date </b> </li> <li> <b> Position </b> - this value reflects the average position of the material in the competition based on its rate and clickability. The smaller the position, the greater the coverage of the material. </Li> <li> <b> TOP rate </b> - the predicted rate required to get into the first positions of competition. The value is calculated based on the clickability of the material and the current rate. </Li> <li> <b> Clickability </b> - indicates the clickability factor. Information about each status is described in [[Material_clibeability | here]]. </Li> [[File: Pushnewstat.png | 100px | center | frame]] <!--))--> <li> <b> Bids </b> - the range of bets on the current teaser </li> <li> <b> Title </b> - the title for the current teaser </li> <li> <b> Text </b> - contains the following fields: <ol> <li> Text - text message for the teaser in the link format, when clicked, it takes you to the landing page; </li> <li> URL to teaser </li> </ol> </li> <li> <b> Preview </b> - a teaser image in the link format, when clicked, it takes you to the landing page; </li> <li> <b> Shock </b> - does the current teaser belong to materials with the category "Shock"; </li> <li> <b> Status </b> - the status of the current material. If the teaser was blocked, the link “Refine reason” is displayed when you click on it, a pop-up window appears with the ability to create a request to clarify the reason for blocking; </li> <li> <b> Views </b> - the number of hits of the current teaser; </li> <li> <b> Clicks </b> - the number of clicks made by users on the current teaser; </li> <li> <b> CTR </b> - the number of clicks in relation to the number of views in the teaser section; </li> <li> <b> CPM </b> - cost per thousand views for current material; </li> <li> <b> Manage </b> - contains the following teaser control actions: <ol> <li> Move - Move the current teaser to the selected campaign; </li> <li> Edit - go to the material edit form </li> <li> Delete - delete the current teaser </li> <li> Banner Generator - when clicked, a pop-up window appears with the ability to create a teaser manually </li> </ol> </li> </ul> Also, when you click on the upload icon under the table part, statistics on the current material is downloaded to the excel format. <br /> List of possible material statuses: <ol> <li> On moderation - set for the material, if it is on moderation Kadam </li> <li> Active - the current material is spinning on the platforms and is available to users </li> <li> Blocked - material blocked by moderators for display </li> <li> Unpaid </li> <li> Low CTR </li> </ol> === KSA payment format === When you select the payment format [[Kadam_Smart_Ads # | KSA]] in the campaign, a number of additional parameters are added for the teaser. Actions: <ul> <li> <b> Enable training </b> - the launch of the mode in which, if in the block in which the material is shown, this material has not yet had conversions, the material is shown free of charge; </li> <li> <b> Disable Learning </b> - Termination of the learning mode; </li> </ul> In addition, columns are displayed in the tabular part: <ul> <li> <b> Training </b> - the number of clicks /money (KSA for actions), the number of views /money (KSA for views); </li> <li> <b> Conversions </b> - the number of conversions carried out in the campaign; </li> <li> <b> Leads </b> - number of targeted user actions carried out on the offensive campaigns. In the case of "hard conversion", only the first lead generates the conversion. The remaining leads, coming on the same material and block, do not generate conversions. When a lead is formed, funds are written off from the owner of the offer in favor of the arbitrator Kadam </li> </ul> [[File: Tizerksa11.png | 100px | center | frame | image 6]] == Push notifications == The access to the push notifications viewing interface is performed by clicking on the <b> Push Notifications Management </b> button in the corresponding campaign. In this section, you can create and manage push notifications. Push notifications can only be created for a campaign in which the campaign format has been selected — Push Notification (regardless of [[Creating a Campaign # .D0.9C.D0.BE.D0.B4.D0.B5.D0.BB.D1 .8C_.D0.BE.D0.BF.D0.BB.D0.B0.D1.82.D1.8B. | Payment model]]: ([[Creating a promotional campaign # .D0.9C.D0.BE.D0.B4 .D0.B5.D0.BB.D1.8C_.D0.BE.D0.BF.D0.BB.D0.B0.D1.82.D1.8B. | CPC]], [[Creating a promotional campaign # .D0.9C .D0.BE.D0.B4.D0.B5.D0.BB.D1.8C_.D0.BE.D0.BF.D0.BB.D0.B0.D1.82.D1.8B. | CPM]], [[Kadam_Smart_Ads # | KSA]]). [[File: Newpush.png | 100px | center | frame | image 7]] After clicking on the <b> Push Notifications Management </b> button, a list of all Push notifications of the current campaign appears: [[File: Newpush1.png | 100px | center | frame |image 8]] === Filter Bar === The list of Push notifications displayed to the user can be filtered depending on the following parameters: <ul> <li> <b> Activity </b> - displays a list of push notifications depending on whether the push notification is active or not; </li> <li> <b> Date from /to </b> - the time interval for which statistics on materials will be shown; </li> </ul> Under the filter panel are the following buttons: <ol> <li> Add Push Notification - switch to the interface for creating a new Push Notification. More detailed information can be found in the article "[[Adding_Push-notifications | Adding Push-notifications]]" </li> <li> Bulk download - when clicked, a pop-up window appears with the ability to select an archive with push notifications to be loaded into the system </li> <li> Convert - the ability to convert selected Push notifications into teasers or contextual advertising </li> </ol> Under the buttons for creating push notifications, there are buttons for managing advertising material: <ul> <li> <b> Delete </b> - remove selected materials from the system; </li> <li> <b> Suspend </b> - suspend the display of users of this material; </li> <li> <b> Resume </b> - resume the display to users of this Push notification; </li> <li> <b> Change URL </b> - when clicked, a pop-up window appears with the ability to enter a new URL address for the current Push notification; </li> <li> <b> Move </b> - the selected Push notification is removed from the current campaign and transferred to the specified </li> <li> <b> Set up bids </b> - when clicked, a pop-up window appears with the ability to set bids for push notifications; </li> </ul> === Tabular part === The following fields are displayed in the tabular part: <ul> <li> <b> ID </b> - ID of the current material; </li> <li> <b> Creation Date </b> </li> <li> <b> Position </b> - this value reflects the average position of the material in the competition based on its rate and clickability. The smaller the position, the greater the coverage of the material. </Li> <li> <b> TOP rate </b> - the predicted rate required to get into the first positions of competition. The value is calculated based on the clickability of the material and the current rate. </Li> <li> <b> Clickability </b> - indicates the clickability factor. Information about each status is described in [[Material_clibeability | here]]. </Li> [[File: Pushnewstat.png | 100px | center | frame]] <li> <b> Bids </b> - the range of rates for the current Push-notification </li> <li> <b> Title </b> - the title for the current Push notification </li> <li> <b> Text </b> - contains the following fields: <ol> <li> Text - text message for Push notifications in the format of a link, clicking on which takes you to the landing page; </li> <li> URL address Push notifications </li> </ol> </li> <li> <b> Preview </b> - the image of Push notifications in the format of a link, clicking on which takes you to the landing page; </li> <li> <b> Shock </b> - does the current Push notification relate to materials with the category "Shock"; </li> <li> <b> Status </b> - the status of the current material. If the Push Notification has been blocked, the “Refresh reason” link is displayed when you click on it, a pop-up window appears with the ability to create a request to clarify the reason for blocking; </li> <li> <b> Views </b> - the number of times the current Push notification has been shown; </li> <li> <b> Clicks </b> - the number of clicks made by users on the current Push notification; </li> <li> <b> CTR </b> - the number of clicks in relation to the number of views in the context of Push-notifications; </li> <li> <b> CPM </b> - cost per thousand views for the current Push notification; </li> <li> <b> Manage </b> - contains the following actions for managing Push notifications: <ol> <li> Move - transfers the current Push notification to the selected campaign; </li> <li> Edit - go to the material edit form </li> <li> Delete - delete the current push notification </li> </ol> </li> </ul> Also, when you click on the upload icon under the table part, statistics on the current material is downloaded to the excel format. <br /> List of possible material statuses: <ol> <li> On moderation - set for the material, if it is on moderation Kadam </li> <li> Active - the current material is spinning on the platforms and is available to users </li> <li> Blocked - material blocked by moderators for display < li> <li> Unpaid </li> <li> Low CTR </li> </ol> === KSA payment format === When you select the payment format [[Kadam_Smart_Ads # | KSA]] in the campaign, a number of additional parameters are added for the Push notification. Actions: <ul> <li> <b> Enable training </b> - the launch of the mode in which, if in the block in which the material is shown, this material has not yet had conversions, the material is shown free of charge; </li> <li> <b> Disable Learning </b> - Termination of the learning mode; </li> </ul> In addition, columns are displayed in the tabular part: <ul> <li> <b> Training </b> - the number of clicks /money (KSA for actions), the number of views /money (KSA for views); </li> <li> <b> Conversions </b> - number of conversions carried out in the campaign; </li> <li> <b> Leads </b> - number of targeted user actions carried out on the offensive campaigns. In the case of "hard conversion", only the first lead generates the conversion. The remaining leads, coming on the same material and block, do not generate conversions. When a lead is formed, funds are written off from the owner of the offer in favor of the arbitrator Kadam </li> </ul> [[File: Pushksa11.png | 100px | center | frame | image 9]] == Clickunder == Clickunder campaigns do not have any advertising attached. A more detailed description of working with Clickunder can be found in the following article: [[Adding_ClickUnder # | Adding ClickUnder]]. [[File:Рекл_мат_18.JPG|100px|centre|frame|image 10]] == Contextual Ads == The access to the contextual ad viewing interface is performed by clicking on '''“Manage Ads” button''' in the relevant campaign. In this section, you can create and manage the appropriate type of promotional materials. Contextual ads can only be created for a campaign in which a similar format has been chosen (regardless of [[Creating_Advertising_Campaign # .D0.9C.D0.BE.D0.B4.D0.B5.D0.BB.D1.8C_.D0.BE .D0.BF.D0.BB.D0.B0.D1.82.D1.8B. | Payment models]]: ([[Creating a_campaign # .D0.9C.D0.BE.D0.B4.D0.B5.D0 .BB.D1.8C_.D0.BE.D0.BF.D0.BB.D0.B0.D1.82.D1.8B. | CPC]], [[Creating a promotional campaign # .D0.9C.D0.BE.D0 .B4.D0.B5.D0.BB.D1.8C_.D0.BE.D0.BF.D0.BB.D0.B0.D1.82.D1.8B. | CPM]], [[Kadam_Smart_Ads # | KSA ]]). [[File:рекл_мат_8.JPG|100px|centre|frame|image 11]] After clicking on the <b> Manage Ads </b> button, a list of all ads in the current campaign appears: [[File:Рекл мат 91.jpg|100px|centre|frame|image 12]] === Filter Bar === The list of contextual ads displayed to the user can be filtered depending on the following parameters: <ul> <li> <b> Activity </b> - displays a list of ads, depending on whether they are active or not; </li> <li> <b> Date from /to </b> - time interval for which statistics on materials will be shown; </li> </ul> Under the filtering panel there is a button "Add announcement". When you click on it, a transition to the interface for creating a contextual ad occurs. More information can be found in the article "[[Adding contextual ads # # Adding a contextual announcement]]". Under the button for adding ads there are buttons for managing advertising material: <ul> <li> <b> Delete </b> - remove selected materials from the system; </li> <li> <b> Suspend </b> - suspend the display of users of this material; </li> <li> <b> Resume </b> - Resume the display of contextual ads to users; </li> <li> <b> Change URL </b> - when clicked, a pop-up window appears with the ability to enter a new URL address for the current ad; </li> <li> <b> Move </b> - selected contextual ad is removed from the current campaign and transferred to the specified </li> </ul> === Tabular part === The following fields are displayed in the tabular part: <ul> <li> <b> ID </b> - ID of the current material; </li> <li> <b> Creation Date </b> </li> <li> <b> Bids </b> - bid for the current contextual ad </li> <li> <b> Title </b> - title for the current material </li> <li> <b> Text </b> - contains the following fields: <ol> <li> Text - text message for the context in the link format, when clicked, it takes you to the landing page; </li> <li> URL address of context </li> </ol> </li> <li> <b> Shock </b> - is the current context relevant to materials with the category "Shock"; </li> <li> <b> Status </b> - status of the current material. If the context has been blocked, the “Refresh reason” link is displayed when you click on it, a pop-up window appears with the ability to create a request to clarify the reason for the blocking; </li> <li> <b> Views </b> - number of hits of the current context; </li> <li> <b> Clicks </b> - number of clicks made by users on the current context; </li> <li> <b> CTR </b> - number of clicks in relation to the number of views in the context of contextual ads; </li> <li> <b> CPM </b> - cost per thousand views in current context; </li> <li> <b> Control </b> - contains the following context control actions: <ol> <li> Move - transfers the current context to the selected campaign; </li> <li> Edit - go to the material edit form </li> <li> Delete - deletes the current context </li> </ol> </li> </ul> Also, when you click on the upload icon under the table part, statistics on the current material is downloaded to the excel format. <br /> List of possible material statuses: <ol> <li> On moderation - set for the material, if it is on moderation Kadam </li> <li> Active - current material is spinning on the platforms and is available to users </li> <li> Blocked - material blocked by moderators for display </li> <li> Unpaid </li> <li> Low CTR </li> </ol> === KSA payment format === When you select the payment format [[Kadam_Smart_Ads # | KSA]] in a campaign, a number of additional parameters are added to the contextual ad. Actions: <ul> <li> <b> Enable training </b> - launch of the mode in which, if in the block in which the material is shown, this material has not yet had conversions, the material is shown free of charge; </li> <li> <b> Disable Learning </b> - Termination of the learning mode; </li> </ul> In addition, columns are displayed in the tabular part: <ul> <li> <b> Training </b> - number of clicks /money (KSA for actions), the number of views /money (KSA for views); </li> <li> <b> Conversions </b> - number of conversions carried out in the campaign; </li> <li> <b> Leads </b> - number of targeted user actions carried out on the offensive campaigns. In the case of "hard conversion", only the first lead generates the conversion. The remaining leads, coming on the same material and block, do not generate conversions. When a lead is formed, funds are written off from the owner of the offer in favor of the arbitrator Kadam </li> </ul> [[File:Рекл мат 151.jpg|100px|centre|frame|image 13]] == Video Advertising == Access to the video viewing interface is performed by clicking on the <b> "Managing video content" </b> button in the relevant campaign. In this section, you can create and manage video ads. This type of material can only be created for a campaign in which the campaign format was chosen - video advertising (with [[Creating_Advertising_Campaign # .D0.9C.D0.BE.D0.B4.D0.B5.D0.BB.D1.8C_.D0. BE.D0.BF.D0.BB.D0.B0.D1.82.D1.8B. | Payment models]]: [[Creating_club # .D0.9C.D0.BE.D0.B4.D0.B5.D0 .BB.D1.8C_.D0.BE.D0.BF.D0.BB.D0.B0.D1.82.D1.8B. | CPM]], [[Kadam_Smart_Ads # | KSA]] (for views)). [[File:рекл_мат_10.JPG|100px|centre|frame|image 14]] After clicking on the <b> "Video Content Management" </b> button, a list of all the video materials of the current campaign appears: [[File:Рекл мат 111.jpg|100px|centre|frame|image 15]] === Filter Bar === The list of video materials displayed to the user can be filtered depending on the following parameters: <ul> <li> <b> Activity </b> - lists the video depending on whether the material is active or not; </li> <li> <b> Date from /to </b> - time interval for which video statistics will be displayed; </li> </ul> Under the filtering panel there is a button "Add video" - when clicked, a transition to the interface for creating a new video material occurs. More detailed information can be found in the article "[[Video_Conversion # | Video Conversion]]". Below the video creation button are the material management buttons: <ul> <li> <b> Delete </b> - remove selected materials from the system; </li> <li> <b> Suspend </b> - suspend the display of users of this material; </li> <li> <b> Resume </b> - resume the current video to users; </li> <li> <b> Change URL </b> - when clicked, a pop-up window appears with the ability to enter a new URL address for the current video; </li> <li> <b> Adjust Bids </b> - when clicked, a pop-up window appears with the ability to adjust the bids for the video; </li> </ul> === Tabular part === The following fields are displayed in the tabular part: <ul> <li> <b> ID </b> - ID of the current material; </li> <li> <b> Creation Date </b> </li> <li> <b> Bids </b> - current video rate </li> <li> <b> Title </b> - the title for the current video material in the link format, when clicked, it takes you to the landing page </li> <li> <b> Shock </b> - whether the current video belongs to materials with the category "Shock"; </li> <li> <b> Status </b> - status of the current material. If the video was blocked, the link “Refine reason” is displayed when you click on it, a pop-up window appears with the ability to create a request for clarification of the reason for the blocking; </li> <li> <b> Impressions </b> - number of hits of the current video; </li> <li> <b> Clicks </b> - number of clicks made by users on the current video; </li> <li> <b> CTR </b> - number of clicks in relation to the number of views in the video section; </li> <li> <b> CPM </b> - cost per thousand views for current material; </li> <li> <b> Control </b> - contains the following video control actions: <ol> <li> Edit - go to the material edit form </li> <li> Delete - deletes the current video </li> </ol> </li> </ul> Also, when you click on the upload icon under the table part, statistics on the current material is downloaded to the excel format. <br /> List of possible material statuses: <ol> <li> On moderation - set for the material, if it is on moderation Kadam </li> <li> Active - the current material is spinning on the platforms and is available to users </li> <li> Blocked - material blocked by moderators for display </li> <li> Unpaid </li> <li> Low CTR </li> </ol> <!--))-->
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