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When the user makes clicks on the landing page, the actions performed are automatically read and information sent to them to the customer service. This information is transmitted as a macro with the appropriate parameters. One of the passed parameters is the CATID macro, which contains the ID of the category of the site on which the click was made.

The IDs passed correspond to the first level category IDs used in the <b> [http://www.iab.net/media/file/OpenRTB-API-Specification-Version-2-3.pdf openRTB] </b> protocol . A detailed list of site categories can be seen in the table below:

<table>
   <tr bgcolor = #DCDCDC>
       <th width = 130 align = left> CATID </th>
       <th width = 130 align = left> Kadam category ID </th>
       <th width = 350 align = left> Value </th>
   </tr>
   <tr bgcolor = #F5F5F5>
       <td> IAB1 </td>
       <td> 126 </td>
       <td> Entertainment </td>
   </tr>
   <tr bgcolor = #F5F5F5>
       <td> IAB1-6 </td>
       <td> 1086 </td>
       <td> Movies & Music </td>
   </tr>
   <tr bgcolor = #F5F5F5>
       <td> IAB2 </td>
       <td> 132 </td>
       <td> Cars </td>
   </tr>
   <tr bgcolor = #F5F5F5>
       <td> IAB3 </td>
       <td> 133 </td>
       <td> Business </td>
   </tr>
   <tr bgcolor = #F5F5F5>
       <td> IAB4 </td>
       <td> 134 </td>
       <td> Career </td>
   </tr>
   <tr bgcolor = #F5F5F5>
       <td> IAB5 </td>
       <td> 140 </td>
       <td> Education </td>
   </tr>
   <tr bgcolor = #F5F5F5>
       <td> IAB6 </td>
       <td> 1062 </td>
       <td> Family and education </td>
   </tr>
   <tr bgcolor = #F5F5F5>
       <td> IAB7 </td>
       <td> 128 </td>
       <td> Health & Medical </td>
   </tr>
   <tr bgcolor = #F5F5F5>
       <td> IAB8 </td>
       <td> 1063 </td>
       <td> Food and Drink </td>
   </tr>
   <tr bgcolor = #F5F5F5>
       <td> IAB9 </td>
       <td> 124 </td>
       <td> Hobbies & Interests </td>
   </tr>
   <tr bgcolor = #F5F5F5>
       <td> IAB9-30 </td>
       <td> 1073 </td>
       <td> Computer /Mobile Games </td>
   </tr>
   <tr bgcolor = #F5F5F5>
       <td> IAB10 </td>
       <td> 1064 </td>
       <td> Home & Garden </td>
   </tr>
   <tr bgcolor = #F5F5F5>
       <td> IAB11 </td>
       <td> 1065 </td>
       <td> Laws, government and politics </td>
   </tr>
   <tr bgcolor = #F5F5F5>
       <td> IAB12 </td>
       <td> 122 </td>
       <td> News </td>
   </tr>
   <tr bgcolor = #F5F5F5>
       <td> IAB13 </td>
       <td> 1066 </td>
       <td> Personal Finance </td>
   </tr>
   <tr bgcolor = #F5F5F5>
       <td> IAB14 </td>
       <td> 127 </td>
       <td> Social Networks </td>
   </tr>
   <tr bgcolor = #F5F5F5>
       <td> IAB15 </td>
       <td> 1067 </td>
       <td> Science </td>
   </tr>
   <tr bgcolor = #F5F5F5>
       <td> IAB16 </td>
       <td> 1068 </td>
       <td> Pets </td>
   </tr>
   <tr bgcolor = #F5F5F5>
       <td> IAB17 </td>
       <td> 130 </td>
       <td> Sport </td>
   </tr>
   <tr bgcolor = #F5F5F5>
       <td> IAB18 </td>
       <td> 1069 </td>
       <td> Style and Fashion </td>
   </tr>
   <tr bgcolor = #F5F5F5>
       <td> IAB19 </td>
       <td> 125 </td>
       <td> Technologies and Calculations </td>
   </tr>
   <tr bgcolor = #F5F5F5>
       <td> IAB20 </td>
       <td> 136 </td>
       <td> Travel </td>
   </tr>
   <tr bgcolor = #F5F5F5>
       <td> IAB21 </td>
       <td> 119 </td>
       <td> Real Estate </td>
   </tr>
   <tr bgcolor = #F5F5F5>
       <td> IAB22 </td>
       <td> 137 </td>
       <td> Shopping </td>
   </tr>
   <tr bgcolor = #F5F5F5>
       <td> IAB23 </td>
       <td> 1070 </td>
       <td> Religion and Spirituality </td>
   </tr>
   <tr bgcolor = #F5F5F5>
       <td> IAB15-1 </td>
       <td> 123 </td>
       <td> Horoscopes, mysticism, alternative medicine </td>
   </tr>
   <tr bgcolor = #F5F5F5>
       <td> IAB14-1 </td>
       <td> 1085 </td>
       <td> Dating and chat </td>
   </tr>
   <tr bgcolor = #F5F5F5>
       <td> IAB25 </td>
       <td> 1001 </td>
       <td> Adult Content </td>
   </tr>
   <tr bgcolor = #F5F5F5>
       <td> IAB26 </td>
       <td> 1071 </td>
       <td> torrents, warez </td>
   </tr>
   <tr bgcolor = #F5F5F5>
       <td> IAB24 </td>
       <td> - </td>
       <td> Keywords </td>
   </tr>
<table>