How to set up retargeting using code

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This page is a translated version of the page Как настроить ретаргетинг при помощи кода and the translation is 100% complete.

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To set up retargeting using a code, you will need to add code to all pages of your site or specific pages that the target audience will visit. With the help of cookies, which are set to users who have visited the pages of your site, a target list of retargeting is formed. The user will be listed as many days as you specified in the settings of the retargeting group. You can select any of several retargeting lists in the campaign settings. Despite targeting settings, your ads will be shown to users from the target list on all sites of our network. Your ads will receive impressions, provided there are at least 50 users in the retargeting group.