Site statistics

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Report Purpose

The "Site Statistics" report is intended for viewing statistics on the current campaign in the context of sites that display campaign advertising materials. The table does not show sites with less than 100 impressions and no clicks. The report is available at the following address:

My Account /Campaigns /Campaigns /Site Statistics 100px|centre|frame|рис. 1

The transition displays the following interface:

pic. 2

Filter Panel

The report can be formed in the context of the following parameters:

         
  • Banner Size - refers to the list of banner sizes (this option is displayed only for banner campaigns)
  •      
  • material ID - in this field, you can select an ad ID for which statistics will be displayed
  •      
  • Date from /to - the time interval for which statistics will be displayed
  •      
  • Show sites in Black - by default, sites that are currently in the blacklist are hidden. In order to display these sites, check the “Show sites in the black box” checkbox and apply filtering.
  •      
  • Show only sites with a specified rate - used to display only those sites for which the personal rate is specified specifically in the site statistics menu

When you click on the icon under the table part, statistics are exported to an xls file.

fig. 3

Control Panel

The following buttons are available on the control panel:

- Add to blacklist - add all selected sites to blacklist

- Remove from blacklist - all selected sites are removed from blacklist

Main fields

The following fields are displayed in the tabular part:

           
  1. Site ID - Site Number
  2.        
  3. Views - the number of visitors to the site as part of the current campaign
  4.        
  5. Clicks - the number of clicks made by users on the promotional materials of this campaign on the selected site
  6.        
  7. Prelend Visits - Number of prelending visits
  8.        
  9. Useful visits of the Prelend - the number of useful (user’s stay on the page for more than 5 seconds) visiting appointments
  10.        
  11. Prelend scroll - the number of scrolling
  12.        
  13. Land visits - the number of visits to the landing page
  14.        
  15. Useful Land visits - the number of useful (user’s stay on the page for more than 5 seconds) landing page
  16.        
  17. Land Scroll - the number of Landing Scrolls
  18. Note: visits, useful visits and scrolling can be tracked only if you configure the event tracking option or in some offers from the storefront, in which this option is already configured automatically.

           
  19. Lids in Hold - the number of conversions carried out at the site, which are under construction
  20.        
  21. Conversions - the number of confirmed conversions performed on the site
  22.        
  23. Bounce - the number of rejected site conversions
  24.        
  25. CTR - the number of clicks relative to the number of impressions made in the current campaign on the selected site
  26.        
  27. CPM - The cost of a thousand impressions based on campaign materials shown on the current site.
  28.        
  29. CPC - the cost of one click on campaign materials on the current site
  30.        
  31. Spending - the amount spent by the advertiser on the campaign materials shown on the current site
  32.        
  33. Money accrued - the amount accrued on conversions from the current site
  34.        
  35. Bid - works as a multiplier for a campaign bid on a site (bid = cost * [value]) or as a fixed rate.
    This option allows you to increase the bid on a specific site and thereby get more traffic from those sources that are most effective for your campaign. In addition, you can lower the rate for the site if you are not yet sure of its effectiveness and thereby protect yourself from unnecessary costs.
    There are 2 options for use: multiplier bet on the site, or a fixed rate. For example, if you want to double the cost of a click /impression, then you should put x2 in the field "Coefficient". If you want to reduce the cost of a click /impression, then in the field you must specify the value of x0.5. But if you want to record the cost of a click /display on the site, then you only need to specify a numeric value. For example, 5. In this case, 5 will be used instead of the corresponding bid from the campaign settings
    For a campaign with a pay-per-impression model, the total rate for the site will be calculated as follows: the cost of a thousand impressions set in the campaign settings * value of the coefficient field (multiplier), or the field value will be the rate for 1000 impressions on the site (fixed rate)
    For a campaign with a pay-per-click model, the total rate for the site will be calculated as follows: the cost per click set in the campaign settings * value of the coefficient field (multiplier), or the field value will be the rate for 1 transition on the site (fixed rate). < br> For KSA campaigns, this option does not affect the cost of conversion, and therefore the free traffic.
          
  36. Black - adds /removes the selected area from the blacklist