Restrictions for DSP

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The following offers and/or advertising practices are prohibited on the white stream:

  • Gambling
  • Adult content
  • Sexual context
  • Phone number subscriptions (pinsubmit, wap-click)
  • Scary, frightening content (claims of harm to the device, vibration, sounds, etc.)
  • Fraud
  • Browser lockers (including lockers with imitation of the Ministry of Internal Affairs)
  • Fake techsupport
  • Weapons
  • Drugs
  • Tobacco and Alcohol
  • Official documents (diplomas, ID cards, etc.) and their falsification
  • Infected files and web pages
  • Nutra (including Men’s Health topics)
  • Logos and brands imitation *
  • Interfaces imitation *
  • Using of celebrities *
  • Shock content and unpleasant images
  • Claims of winning or receiving something
  • Political context
  • Cryptocurrencies
  • Sweepstakes
  • Push subscriptions

*without agreement with them


The following offers and/or advertising practices are allowed on the neutral stream:

  • Nutra (including Men’s Health topics but without any adult content)
  • Logos and brands imitation
  • Interfaces imitation
  • Using of celebrities
  • Unpleasant images (but not shock content)
  • Sexual context
  • Political context
  • Cryptocurrencies
  • Sweepstakes
  • Claims of winning or receiving something
  • Gambling

Adult content is possible on a separate stream.

Violation of the rules

Violations of the rules, depending on their severity, entail disconnecting individual sources from the DSP, or completely stopping integration with the DSP.