Difference between revisions of "Macro setup"

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An important factor for working with campaigns is the ability to transmit the ids of the ads sites on which the materials are being displayed. The transmission of the ids will allow the analyzing of the traffic flow on the sites, as well as the optimization of the advertising campaign: <br/>
 
An important factor for working with campaigns is the ability to transmit the ids of the ads sites on which the materials are being displayed. The transmission of the ids will allow the analyzing of the traffic flow on the sites, as well as the optimization of the advertising campaign: <br/>
'''[SID]''' - for transmitting the site id (not provided for in the KSA model campaigns); <br/>
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'''{click_id}''' - send click id; <br/>
'''[ID]''' - send the announcement id; <br/>
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'''{site_id}''' - to send the website ID; <br/>
'''[CID]''' - send the campaign id; <br/>
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'''{ad_id}''' - to send an ad ID; <br/>
'''[RID]''' - transfer the region id. A detailed description of working with this macro can be found in the article [[Macro_region_transfer| Region Macro-Transfer]]<br/>
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'''{campaign_id}''' - to send a campaign ID; <br/>
'''[CATID]''' - transfer the site category id. A detailed description of working with this macro can be found in the article [[Category_macro_transfer| Category macro]] <br/>
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'''{country_code}''' - to send a country code;"<br/>
'''[TGTXT]''' - transfer the keyword <br/>
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'''{city}''' - to send a city name;"<br/>
'''[CLC]''' - transfer the cost of a click <br/>
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'''{subdivision}''' - to send GEO region;"<br/>
'''[SUBAGE]''' - subscribe age<br/>
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'''{page_cat_id}''' - to send the page category<br/>
'''[BRWSR]''' - browser<br/>
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'''{cpc}''' - to send a click cost in selected currency<br/>
'''[LANG]''' - browser language<br/>
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'''{price_model}''' - to send price model<br/>
'''[CLCUSD]''' - the cost of a click in dollars (exchange rate of the cb of the RF)<br/>
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'''{sub_age}''' - to send user’s subscription age<br/>
'''[PLTFRM]''' - platform<br/>
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'''{browser}''' - to send a browser name<br/>
'''[CPA]''' - send click id, mainly used in campaigns with the payment model [[Kadam Smart Ads campaign|KSA]] to set up conversion notification via [[Configuring_postback_for_CPA| postback]] <br/>
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'''{language}''' - to send a browser language<br/>
 
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'''{platform}''' - to send OS name<br/>
 
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'''{platform_version}''' - to send an OS version<br/>
Examples of how to transfer data by source /ad to popular CPA networks:
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'''{device}''' - to send a device name<br/>
=== AD1 ===
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There are 2 ways to send macros:
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* Pass parameters via utm_content and utm_medium UTM tags: <br/>
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<code>http<nowiki />://c.cpa1.ru/...../?utm_content=[SID]&utm_medium=[ID]</code> <br/>
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* Add parameters at the end of the affiliate link, separating with a colon: <br/>
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<code>http<nowiki />://c.cpa1.ru/xxx/[SID]:[ID] </code> <br/>
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The resulting link can be used in your ads.
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=== Actionpay ===
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You should replace '''subaccount''' with identifiers [ID] - [SID] in the affiliate link<br/>
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The link will look like this: <br/>
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<code> http<nowiki />://n.actionpay.ru/click/xxxxxx/xxxx/xxxx/[ID]-[SID] </code> <br/>
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This link can be used in your ads.
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=== Admitad ===
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To send macros you need to use '''subid''': subid=[ID]&subid1=[SID], the link will look like this: <br/>
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<code> https<nowiki />://ad.admitad.com/goto/xxx/?subid1=[CPA]&subid=[SID]&subid2=[CID]&subid3=[ID] </code>
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=== CITYADS ===
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You can pass macros by adding such a line to the end of the link?Sa=[SID]:[ID] <br/>
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Those. the link will be: <br/>
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<code> http<nowiki />://www.cityads.ru/click-xxxxxxxx-xxxxxxxx?sa=[SID]:[ID] </code> <br/>
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This link can be used in your ads.
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=== Using macros in UTM tags for Yandex Metrics and Google Analytics. ===
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<code> http:<nowiki />//YOUR_SITE_SITE_Address/?utm_source=kadam&utm_campaign=[CID]&utm_medium=[SID]&utm_content=[ID] </code>
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=== Clickdealer ===
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Use the following format for data transfer: <br>
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<code> http:<nowiki />//YOURSITE_Address/?s2=[CPA]&s3=[CID]&s4=[SID]&s5=[ID] </code>
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Latest revision as of 14:04, 15 June 2021

An important factor for working with campaigns is the ability to transmit the ids of the ads sites on which the materials are being displayed. The transmission of the ids will allow the analyzing of the traffic flow on the sites, as well as the optimization of the advertising campaign:
{click_id} - send click id;
{site_id} - to send the website ID;
{ad_id} - to send an ad ID;
{campaign_id} - to send a campaign ID;
{country_code} - to send a country code;"
{city} - to send a city name;"
{subdivision} - to send GEO region;"
{page_cat_id} - to send the page category
{cpc} - to send a click cost in selected currency
{price_model} - to send price model
{sub_age} - to send user’s subscription age
{browser} - to send a browser name
{language} - to send a browser language
{platform} - to send OS name
{platform_version} - to send an OS version
{device} - to send a device name