Difference between revisions of "List of campaign materials"

Revision as of 11:13, 21 January 2019

Section Assignment

Depending on the type of campaign and the payment model, work with promotional materials takes place in the relevant section of material management. To do this, you need to find the right campaign and click on the "Materials Management" button in the tabular part (a more detailed description of working with campaigns can be found in the article List of advertising campaigns).

This section allows you to manage promotional materials, create new materials, as well as keep track of their current status.

Banners

Access to the banner viewing interface is performed by clicking on the "Manage Banners" button in the corresponding campaign. In this section, you can create and manage banners. Banners can be created only for a campaign in which the campaign format has been chosen - banner (regardless of Payment models: ( CPC, CPM, | KSA).

File:Advertisement mat 1.JPG

fig. one

After clicking on the Manage Banners button , a list of all banners of the current campaign appears:

File:Recl mat 21.jpg

pic. 2

Filter Bar

The list of banners displayed to the user can be filtered depending on the following parameters:

Activity - displays a list of banners depending on whether the banner is active or not; </ li>
Date from / to - the time interval for which statistics on banners will be shown; </ li> </ ul> Under the filter panel are the following buttons:
1. Add banner - switch to the interface for creating a new banner. More detailed information can be found in the article " Adding a Banner" </ li>
2. Add HTML banner - go to the interface for creating an HTML5 banner. Detailed information can be found in the article " Loading HTML5 banners" </ li>
3. Banner Generator - manually create your own banner. For detailed review, go to the article " Banner Generator" </ li> </ ol> The banner management buttons are located below the banner creation buttons:
  - Remove - remove selected banners from the system; </ li>
  - Suspend - suspend the display of users of this banner; </ li>
  - Resume - resumes the display of users of this banner; </ li>
  - Change URL - when clicked, a pop-up window appears with the ability to enter a new URL address for the current banner; </ li>
  - Adjust Bids - when clicked, a pop-up window appears with the ability to customize bids for the current banner; </ li>
  - Move Banner - the selected banner is removed from the current campaign and transferred to the specified </ li> </ ul>
    Tabular part
    
    The following fields are displayed in the tabular part:
    - ID - ID of the current material; </ li>
    - Creation Date </ li>
    - Banner Size </ li>
    - Bids - the range of rates for the current banner </ li>
    - Title - contains the following fields:
      1. Banner name - in the format of a link, when clicked, it takes you to the landing page; </ li>
      2. Icon for the current banner </ li> </ ol> </ li>
      3. Shock - whether the current banner belongs to materials with the category "Shock"; </ li>
      4. Status - the status of the current material. If the banner has been blocked, the link “Refine reason” is displayed when you click on it, a pop-up window appears with the ability to create a request for clarification of the reason for blocking; </ li>
      5. Impressions - the number of impressions of the current banner; </ li>
      6. Clicks - the number of clicks made by users on the current banner; </ li>
      7. CTR - the number of clicks in relation to the number of impressions in the context of the banner; </ li>
      8. CPM - Thousands of impressions for the current banner; </ li>
      9. Manage - contains the following banner control actions:
        
        Move - move the current banner to the selected campaign; </ li>
        Edit - switch to banner edit form </ li>
        Delete - delete the current banner </ li>            </ ol>      </ li> </ ul> Also, when you click on the upload icon under the table part, statistics on banners is uploaded to excel format. List of possible material statuses:
        
        On moderation - set for the material, if it is on moderation Kadam </ li>
        Active - the current material is spinning on the platforms and is available to users </ li>
        Blocked - material blocked by moderators for display </ li>
        Unpaid </ li>
        Low CTR </ li> </ ol>
        KSA payment format
        
        When you select the payment format KSA in the campaign, a number of additional parameters are added to the banner. Actions:
        
        
        Enable training - the launch of the mode in which, if in the block in which the material is shown, this material has not yet had conversions, the material is shown free of charge; </ li>
        Disable Learning - Termination of the learning mode; </ li> </ ul> In addition, columns are displayed in the tabular part:
        
        Training - the number of clicks / money (KSA for actions), the number of impressions / money (KSA for impressions); </ li>
        Conversions - the number of conversions carried out in the campaign; </ li>
        Lidov - the number of targeted user actions carried out on the offensive campaigns. In the case of "hard conversion", only the first lead generates the conversion. The remaining leads, coming on the same material and block, do not generate conversions. When a lead is formed, funds are written off from the owner of the offer in favor of the arbitrator Kadam </ li> </ ul>
        File:Recl mat 1611.jpg
        pic. 3
        
        Teasers
        
        Access to the teaser viewing interface is performed by clicking on the Manage Teasers button in the respective campaign. In this section, you can create and manage teasers. Teasers can only be created for a campaign in which the campaign format has been chosen - teaser (regardless of Payment models: ( CPC, CPM, | KSA).
        
        File:Advertisement mat 3.JPG
        fig. four
        
        After clicking on the Manage Teasers button, a list of all teasers of the current campaign appears:
        
        pic. five
        
        Filter Bar
        
        The list of teasers displayed to the user can be filtered depending on the following parameters:
        
        
        Activity - displays a list of teasers, depending on whether the teaser is active or not; </ li>
        Date from / to - the time interval for which statistics on teasers will be shown; </ li> </ ul> Under the filter panel are the following buttons:
        
        Add teaser - go to the interface for creating a new teaser. More detailed information can be found in the article " Add a teaser" </ li>
        Bulk upload - when clicked, a pop-up window appears with the ability to select an archive with teasers </ li>
        Convert - the ability to convert selected teasers into push notifications or contextual advertising </ li> </ ol> Below the teaser creation buttons are the teaser control buttons:
        
        Delete - remove selected materials from the system; </ li>
        Suspend - suspend the display of users of this material; </ li>
        Resume - resumes the display of users of this teaser; </ li>
        Change URL - when clicked, a pop-up window appears with the ability to enter a new URL address for the current teaser; </ li>
        Adjust Bids - when clicked, a pop-up window appears with the ability to customize bids for the teaser; </ li>
        Move - the selected teaser is removed from the current campaign and transferred to the specified </ li> </ ul>
        Tabular part
        
        The following fields are displayed in the tabular part:
        
        
        ID - ID of the current material; </ li>
        Creation Date </ li>
        Position - this value reflects the average position of the material in the competition based on its rate and clickability. The smaller the position, the greater the coverage of the material. </ Li>
        TOP rate - the predicted rate required to get into the first positions of competition. The value is calculated based on the clickability of the material and the current rate. </ Li>
        Clickability - indicates the clickability factor. Information about each status is described in here. </ Li>
        
        
        
        Bids - the range of bets on the current teaser </ li>
        Title - the title for the current teaser </ li>
        Text - contains the following fields:
        
        Text - text message for the teaser in the link format, when clicked, it takes you to the landing page; </ li>
        URL to teaser </ li>            </ ol>      </ li>
        Preview - a teaser image in the link format, when clicked, it takes you to the landing page; </ li>
        Shock - does the current teaser belong to materials with the category "Shock"; </ li>
        Status - the status of the current material. If the teaser was blocked, the link “Refine reason” is displayed when you click on it, a pop-up window appears with the ability to create a request to clarify the reason for blocking; </ li>
        Impressions - the number of hits of the current teaser; </ li>
        Clicks - the number of clicks made by users on the current teaser; </ li>
        CTR - the number of clicks in relation to the number of impressions in the teaser section; </ li>
        CPM - cost per thousand impressions for current material; </ li>
        Manage - contains the following teaser control actions:
        
        Move - Move the current teaser to the selected campaign; </ li>
        Edit - go to the material edit form </ li>
        Delete - delete the current teaser </ li>
        Banner Generator - when clicked, a pop-up window appears with the ability to create a teaser manually </ li>            </ ol>      </ li> </ ul> Also, when you click on the upload icon under the table part, statistics on the current material is downloaded to the excel format.
        List of possible material statuses:
        
        On moderation - set for the material, if it is on moderation Kadam </ li>
        Active - the current material is spinning on the platforms and is available to users </ li>
        Blocked - material blocked by moderators for display </ li>
        Unpaid </ li>
        Low CTR </ li> </ ol>
        KSA payment format
        
        When you select the payment format KSA in the campaign, a number of additional parameters are added for the teaser. Actions:
        
        
        Enable training - the launch of the mode in which, if in the block in which the material is shown, this material has not yet had conversions, the material is shown free of charge; </ li>
        Disable Learning - Termination of the learning mode; </ li> </ ul> In addition, columns are displayed in the tabular part:
        
        Training - the number of clicks / money (KSA for actions), the number of impressions / money (KSA for impressions); </ li>
        Conversions - the number of conversions carried out in the campaign; </ li>
        Lidov - the number of targeted user actions carried out on the offensive campaigns. In the case of "hard conversion", only the first lead generates the conversion. The remaining leads, coming on the same material and block, do not generate conversions. When a lead is formed, funds are written off from the owner of the offer in favor of the arbitrator Kadam </ li> </ ul>
        
        pic. 6
        
        Push notifications
        
        The access to the push notifications viewing interface is performed by clicking on the Push Notifications Management button in the corresponding campaign. In this section, you can create and manage push notifications. Push notifications can only be created for a campaign in which the campaign format has been selected — Push Notification (regardless of Payment model: ( CPC, CPM, KSA).
        
        pic. 7
        
        After clicking on the Push Notifications Management button, a list of all Push notifications of the current campaign appears:
        
        pic. eight
        
        Filter Bar
        
        The list of Push notifications displayed to the user can be filtered depending on the following parameters:
        
        
        Activity - displays a list of push notifications depending on whether the push notification is active or not; </ li>
        Date from / to - the time interval for which statistics on materials will be shown; </ li> </ ul> Under the filter panel are the following buttons:
        
        Add Push Notification - switch to the interface for creating a new Push Notification. More detailed information can be found in the article " Adding Push-notifications" </ li>
        Bulk download - when clicked, a pop-up window appears with the ability to select an archive with push notifications to be loaded into the system </ li>
        Convert - the ability to convert selected Push notifications into teasers or contextual advertising </ li> </ ol> Under the buttons for creating push notifications, there are buttons for managing advertising material:
        
        Delete - remove selected materials from the system; </ li>
        Suspend - suspend the display of users of this material; </ li>
        Resume - resume the display to users of this Push notification; </ li>
        Change URL - when clicked, a pop-up window appears with the ability to enter a new URL address for the current Push notification; </ li>
        Move - the selected Push notification is removed from the current campaign and transferred to the specified </ li>
        Set up bids - when clicked, a pop-up window appears with the ability to set bids for push notifications; </ li> </ ul>
        Tabular part
        
        The following fields are displayed in the tabular part:
        
        
        ID - ID of the current material; </ li>
        Creation Date </ li>
        Position - this value reflects the average position of the material in the competition based on its rate and clickability. The smaller the position, the greater the coverage of the material. </ Li>
        TOP rate - the predicted rate required to get into the first positions of competition. The value is calculated based on the clickability of the material and the current rate. </ Li>
        Clickability - indicates the clickability factor. Information about each status is described in here. </ Li>
        
        Bids - the range of rates for the current Push-notification </ li>
        Title - the title for the current Push notification </ li>
        Text - contains the following fields:
        
        Text - text message for Push notifications in the format of a link, clicking on which takes you to the landing page; </ li>
        URL address Push notifications </ li>            </ ol>      </ li>
        Preview - the image of Push notifications in the format of a link, clicking on which takes you to the landing page; </ li>
        Shock - does the current Push notification relate to materials with the category "Shock"; </ li>
        Status - the status of the current material. If the Push Notification has been blocked, the “Refresh reason” link is displayed when you click on it, a pop-up window appears with the ability to create a request to clarify the reason for blocking; </ li>
        Impressions - the number of times the current Push notification has been shown; </ li>
        Clicks - the number of clicks made by users on the current Push notification; </ li>
        CTR - the number of clicks in relation to the number of impressions in the context of Push-notifications; </ li>
        CPM - cost per thousand impressions for the current Push notification; </ li>
        Manage - contains the following actions for managing Push notifications:
        
        Move - transfers the current Push notification to the selected campaign; </ li>
        Edit - go to the material edit form </ li>
        Delete - delete the current push notification </ li>            </ ol>      </ li> </ ul> Also, when you click on the upload icon under the table part, statistics on the current material is downloaded to the excel format.
        List of possible material statuses:
        
        On moderation - set for the material, if it is on moderation Kadam
        
        Active - the current material is spinning on the platforms and is available to users
        
        Blocked - material blocked by moderators for display < li>
        Unpaid
        
        Low CTR
        
        </ ol>
        
        KSA payment format
        
        When you select the payment format KSA in the campaign, a number of additional parameters are added for the Push notification. Actions:
        
        
        Enable training - the launch of the mode in which, if in the block in which the material is shown, this material has not yet had conversions, the material is shown free of charge; </ li>
        Disable Learning - Termination of the learning mode; </ li> </ ul> In addition, columns are displayed in the tabular part:
        
        Training - the number of clicks / money (KSA for actions), the number of impressions / money (KSA for impressions); </ li>
        Conversions - the number of conversions carried out in the campaign; </ li>
        Lidov - the number of targeted user actions carried out on the offensive campaigns. In the case of "hard conversion", only the first lead generates the conversion. The remaining leads, coming on the same material and block, do not generate conversions. When a lead is formed, funds are written off from the owner of the offer in favor of the arbitrator Kadam </ li> </ ul>
        
        pic. 9
        
        ClickUnder
        
        ClickUnder campaigns do not have any advertising attached. A more detailed description of working with ClickUnder can be found in the following article: Adding ClickUnder.
        
        File:Rec mat 18.JPG
        pic. ten
        
        Contextual Ads
        
        The access to the contextual ad viewing interface is performed by clicking on the Manage Ads button in the relevant campaign. In this section, you can create and manage the appropriate type of promotional materials. Contextual ads can only be created for a campaign in which a similar format has been chosen (regardless of Payment models: ( CPC, CPM, KSA ).
        
        File:Ad mat 8.JPG
        pic. eleven
        
        After clicking on the Manage Ads button, a list of all ads in the current campaign appears:
        
        File:Recl mat 91.jpg
        pic. 12
        
        Filter Bar
        
        The list of contextual ads displayed to the user can be filtered depending on the following parameters:
        
        
        Activity - displays a list of ads, depending on whether they are active or not; </ li>
        Date from / to - the time interval for which statistics on materials will be shown; </ li> </ ul> Under the filtering panel there is a button "Add announcement". When you click on it, a transition to the interface for creating a contextual ad occurs. More information can be found in the article "Adding contextual ads # # Adding a contextual announcement". Under the button for adding ads there are buttons for managing advertising material:
        
        Delete - remove selected materials from the system; </ li>
        Suspend - suspend the display of users of this material; </ li>
        Resume - Resume the display of contextual ads to users; </ li>
        Change URL - when clicked, a pop-up window appears with the ability to enter a new URL address for the current ad; </ li>
        Move - the selected contextual ad is removed from the current campaign and transferred to the specified </ li> </ ul>
        Tabular part
        
        The following fields are displayed in the tabular part:
        
        
        ID - ID of the current material; </ li>
        Creation Date </ li>
        Bids - the bid for the current contextual ad </ li>
        Title - the title for the current material </ li>
        Text - contains the following fields:
        
        Text - text message for the context in the link format, when clicked, it takes you to the landing page; </ li>
        URL address of context </ li>            </ ol>      </ li>
        Shock - is the current context relevant to materials with the category "Shock"; </ li>
        Status - the status of the current material. If the context has been blocked, the “Refresh reason” link is displayed when you click on it, a pop-up window appears with the ability to create a request to clarify the reason for the blocking; </ li>
        Views - the number of hits of the current context; </ li>
        Clicks - the number of clicks made by users on the current context; </ li>
        CTR - the number of clicks in relation to the number of impressions in the context of contextual ads; </ li>
        CPM - cost per thousand impressions in current context; </ li>
        Control - contains the following context control actions:
        
        Move - transfers the current context to the selected campaign; </ li>
        Edit - go to the material edit form </ li>
        Delete - deletes the current context </ li>            </ ol>      </ li> </ ul> Also, when you click on the upload icon under the table part, statistics on the current material is downloaded to the excel format.
        List of possible material statuses:
        
        On moderation - set for the material, if it is on moderation Kadam </ li>
        Active - the current material is spinning on the platforms and is available to users </ li>
        Blocked - material blocked by moderators for display </ li>
        Unpaid </ li>
        Low CTR </ li> </ ol>
        KSA payment format
        
        When you select the payment format KSA in a campaign, a number of additional parameters are added to the contextual ad. Actions:
        
        
        Enable training - the launch of the mode in which, if in the block in which the material is shown, this material has not yet had conversions, the material is shown free of charge; </ li>
        Disable Learning - Termination of the learning mode; </ li> </ ul> In addition, columns are displayed in the tabular part:
        
        Training - the number of clicks / money (KSA for actions), the number of impressions / money (KSA for impressions); </ li>
        Conversions - the number of conversions carried out in the campaign; </ li>
        Lidov - the number of targeted user actions carried out on the offensive campaigns. In the case of "hard conversion", only the first lead generates the conversion. The remaining leads, coming on the same material and block, do not generate conversions. When a lead is formed, funds are written off from the owner of the offer in favor of the arbitrator Kadam </ li> </ ul>
        File:Recl mat 151.jpg
        pic. 13
        
        Video Advertising
        
        Access to the video viewing interface is performed by clicking on the "Managing video content" button in the relevant campaign. In this section, you can create and manage video ads. This type of material can only be created for a campaign in which the campaign format was chosen - video advertising (with Payment models: CPM, KSA (for impressions)).
        
        File:Advertisement mat 10.JPG
        fig. 14
        
        After clicking on the "Video Content Management" button, a list of all the video materials of the current campaign appears:
        
        File:Recl mat 111.jpg
        pic. 15
        
        Filter Bar
        
        The list of video materials displayed to the user can be filtered depending on the following parameters:
        
        
        Activity - lists the video depending on whether the material is active or not; </ li>
        Date from / to - the time interval for which video statistics will be displayed; </ li> </ ul> Under the filtering panel there is a button "Add video" - when clicked, a transition to the interface for creating a new video material occurs. More detailed information can be found in the article " Video Conversion". Below the video creation button are the material management buttons:
        
        Delete - remove selected materials from the system; </ li>
        Suspend - suspend the display of users of this material; </ li>
        Resume - resume the current video to users; </ li>
        Change URL - when clicked, a pop-up window appears with the ability to enter a new URL address for the current video; </ li>
        Adjust Bids - when clicked, a pop-up window appears with the ability to adjust the bids for the video; </ li> </ ul>
        Tabular part
        
        The following fields are displayed in the tabular part:
        
        
        ID - ID of the current material; </ li>
        Creation Date </ li>
        Bids - current video rate </ li>
        Title - the title for the current video material in the link format, when clicked, it takes you to the landing page </ li>
        Shock - whether the current video belongs to materials with the category "Shock"; </ li>
        Status - the status of the current material. If the video was blocked, the link “Refine reason” is displayed when you click on it, a pop-up window appears with the ability to create a request for clarification of the reason for the blocking; </ li>
        Impressions - the number of hits of the current video; </ li>
        Clicks - the number of clicks made by users on the current video; </ li>
        CTR - the number of clicks in relation to the number of impressions in the video section; </ li>
        CPM - cost per thousand impressions for current material; </ li>
        Control - contains the following video control actions:
        
        Edit - go to the material edit form </ li>
        Delete - deletes the current video </ li>            </ ol>      </ li> </ ul> Also, when you click on the upload icon under the table part, statistics on the current material is downloaded to the excel format.
        List of possible material statuses:
        
        On moderation - set for the material, if it is on moderation Kadam </ li>
        Active - the current material is spinning on the platforms and is available to users </ li>
        Blocked - material blocked by moderators for display </ li>
        Unpaid </ li>
        Low CTR </ li> </ ol>

Difference between revisions of "List of campaign materials"

Revision as of 11:13, 21 January 2019

Contents

Section Assignment

Banners

Filter Bar

Tabular part

KSA payment format

Teasers

Filter Bar

Tabular part

KSA payment format

Push notifications

Filter Bar

Tabular part

KSA payment format

ClickUnder

Contextual Ads

Filter Bar

Tabular part

KSA payment format

Video Advertising

Filter Bar

Tabular part

Navigation menu

Personal tools

Namespaces

Variants

Views

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Search

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