Kadam Smart Ads campaign
Kadam Smart Ads (KSA) or “smart advertising” is a new Advertising Payment Model. It allows you to purchase high-quality targeted traffic and pay only for conversions.
Smart Ads takes the entire routine of managing and optimizing advertising campaigns off you, assuming all the financial risks and letting you pay only for effective traffic (including sales, registrations and any other targeted actions).
Kadam Smart Ads (KSA) is a hybrid model:
The first stage of the hybrid model, the program either functions as a Cost-per-Mille (CPM) or a Cost-per-Click (CPC) model.
After the first stage is completed, the program can switch to a Cost-per-Action (CPA) model. In the Cost-per-Action (CPA) model, the most profitable sites are determined and payment is made at a preferential rate, reducing the overall cost to the minimum. As soon as the settled by the Advertising Campaign number of conversions is achieved, impressions on that specific site are provided for free, and the advertisers end up only paying for conversions.
Kadam Smart Ads (KSA) model takes a series of automated actions that allow you to:
1. Evaluate the attitude of your target audience towards the advertised product on target platforms;
2. Make an accurate portrait of your consumer;
3. Select or create the most convertible promotional materials;
4. Study materials on the most relevant sites;
5. Determine the desired conversion cost;
6. Run the most effective in terms of cost-income advertising campaign on the Internet;
7. Get a stable customer flow and, as a result, a steady income throughout the entire ad campaign.
Create your own successful sales strategy with an innovative payment model - Kadam Smart Ads.
- 1 Creating an advertising campaign
- 2 Name, URL, payment model, format selection.
- 3 Keyword Targeting.
- 4 Regions and mobile operators.
- 5 Categories.
- 6 Sex and age of the target audience.
- 7 Platform Targeting.
- 8 Browser Targeting.
- 9 Set black and white sheets.
- 10 Black and white list ip.
- 11 Campaign Restrictions.
- 12 Kadam Smart Ads Settings.
- 13 Time targeting.
- 14 Advanced Settings.
- 15 List of campaigns.
- 16 Material Management.
- 17 IMPORTANT!
Creating an advertising campaign
To create a campaign, you must click on "+ Create campaign" button (image 1)
All fields, marked with an asterisk (*) are required.
Name, URL, payment model, format selection.
The campaign name which will be displayed in the list of campaigns in your account.
The link for users to access.
When replacing a URL in an existing campaign, only the domain name in the ads will change, not the entire URL.
Cost Per clicks (CPC) - Indicates the cost settled per one click on your ad.
Cost Per Mille (CPM) - Indicates the cost per 1000 impressions of your ad.
Smart Ads - Indicates the cost per conversion.
For clicks - the rate is indicated for clicks on study materials.
For impressions - the rate is indicated for the impressions of study materials.
Once a campaign is saved, changing its Payment Model will be impossible.
The KSA model, requires setting up a notification of conversion success. There are 2 ways to send information about the conversion:
- Calling the Postback URL
Postback is a mechanism that allows you to transfer information about the conversion from the advertiser’s CRM to the Kadam system. Other postback names: pingback, server to server pixel (s2s pixel), s2s post back, server tracking post back.
Detailed information on setting up post conversion notifications is available via link.
In the form that appears, you must copy the contents of the field "Advanced Code" and paste it into that page of the advertised resource, the transition to which confirms a successful action.
Example of a thank you page:
Set up a conversion acceptance template
To set up a template for accepting a conversion in an advertising campaign, click on this link.
Cost per action.
Indicate the desired price for the action that will be deducted from the balance upon reaching the conversion (in case the offer has a difficult conversion, for example, registration in the game / service, or reaching the level in the game, funds will only be charged for the first conversion).
There are 7 popular Advertising Formats available for placement:
This format is not available for selection with the "For views " payment model (CPM).
After saving the campaign change Advertising Format will not be possible.
Key phrases can be added either individually or several at once (image 6).
To add Key phrase, you must specify a phrase and a bid for 1000 unique views (CPM) or Bet per Click (CPC) at the training stage (the actual amount of charge-per-click or click in the training mode cannot exceed the average CPM or CPC of a specific site. For example, at a CPM rate of 10 rubles, you can get views for 1 ruble each, but no more than 10 rubles) and press "+". (image 7)
To add several phrases at the same time, you must click on the "Add a few" button. After that, an additional form of mass addition will open Key Phrases (image 8)
To add several Keyword words_working principle, each phrase must be written on a new line. Rate is indicated for all phrases!
We recommend that you specify at least 20 of the most relevant key phrases.
The 'Targeting Keyword Search Guidelines are described in here' .
Specifying key phrases not only expands the targeting, but also allows the system to draw analogies to successful campaigns launched earlier in Kadam, thereby facilitating the selection of the most efficient sites.
Regions and mobile operators.
This setting allows you to select regions and mobile operators, the residents or users of which your ad will be shown (Fig.9)
Near each region, there is a potential daily volume of views and an average bid (displays data based on the parameters already selected in the campaign, such as: ad format, categories, browser, platform)
Targeting mobile operators.
Web and wap traffic. Mobile IP Targeting It is used both by mobile devices and stationary PCs with modems of mobile operators for accessing the Internet.
This setting allows you to specify the categories of sites on which advertising will be displayed. Each category may have its own CPM or CPC rate at the training stage. The value of the maximum rate can be judged on the level of competition in the category. We advise you to start with the minimum rates and gradually raise them. The rate can be increased at any time if the traffic volume (learning rate) needs to be increased. The actual amount written off for the demonstration in the training mode cannot exceed the average CPM or CPC of a specific site. For example, at a CPM rate of 10 rubles, you can get views and 1 rub., But no more than 10 rubles.
Approach most responsibly to the choice of categories - this will help to significantly optimize the budget of the ad campaign at all stages.
Next to each category is its ID (which is transmitted when using the [CATID] tag, more details about the transfer of tags in the link are described here), the potential daily volume of views and the average rate (displays data based on the parameters already selected in the campaign such as: ad format, categories, browser, platform). (image 10)
Sex and age of the target audience.
This option helps to identify users who will be shown advertising materials. (image 11).
Approach most responsibly to the choice of categories - this will help to significantly optimize the budget of ad campaign at all stages.
With this setting, you determine which platforms will display ads (image 12).
Near each platform is indicated the potential daily volume of views and the average bid (displays data based on the parameters already selected in the campaign, such as: ad format, categories, browser, platform)
An option that is responsible for choosing browsers in which potential advertisements will display your advertisements (image 13).
Near each browser shows the potential daily volume of views and the average rate (displays data based on the parameters already selected in the campaign, such as: ad format, categories, browser, platform)
Set black and white sheets.
Allows you to block ads on a specific site.
Promotional materials will be shown only on sites from this list. You can indicate only the site id In the black and white sheets (image 14).
Black and white list ip.
Allows you to block ad views for certain ip. The maximum number of addresses is 10,000. (image 15).
Promotional materials will be shown only for those IP users who will be included in the specified ranges. (image 15).
A tool that allows you to pause ad views when the specified limits are reached (image 16).
The minimum value for the "Maximum number of transitions per day" field is 100.
The minimum value for the field "Limit campaign budget per day" is 300.
The minimum value for the field "Limit the total campaign budget" is 1000.
Show material no more often - specify the frequency of advertising material shown to one user.
Minimum number of views on sites - do not display ads on sites where views per day are less than the specified number. For KSA campaigns, this restriction applies only in the training mode.
Maximum number of views on sites - do not display ads on sites where views per day are more than the specified number. For KSA campaigns, this restriction applies only in the training mode.
Kadam Smart Ads Settings.
Proper filling of this block is of fundamental importance for the KSA payment model, as it allows you to determine the factor of training materials and cut off inefficient sites, according to your strategy for managing the AC.
Conversion time from - this feature allows you to protect against quick (accidental) conversions or incorrectly placed Postback code. Specify the minimum time spent by the user on the site before the confirmed conversion (registration in the game can take from 5 seconds, while the purchase of goods takes, on average, from 30 seconds to several minutes)
Allowed' fast 'conversions - specify the maximum number of conversions completed faster than the time specified in the field “Conversion time from”. When a fast conversion limit is reached, the campaign is automatically suspended. This functionality will help protect the advertiser from an incorrectly configured conversion accounting system.
Consider material as site trained.
Specifying these parameters allows you to independently manage the strategy of training advertising campaign materials at the sites.
To achieve hits more than: indicate the number of views of the material on a specific site, upon reaching which the material will be considered trained. The trained material does not continue training at the site where the specified limit was reached (negatively trained), or conversion occurred (positively trained).
Upon reaching clicks more than: enter the number of clicks on the material on a specific site, upon reaching which the material will be considered trained. The trained material does not continue training at the site where the specified limit was reached (negatively trained), or conversion occurred (positively trained).
On achieving conversions more than: specify the number of conversions, upon reaching which the material will be considered as trained on the site.
Upon achievement of funds> than: indicate the amount of funds for the material at a specific site, upon reaching which the material will be considered trained. The trained material does not continue training at the site where the specified limit was reached (negatively trained), or conversion occurred (positively trained).
Campaign level training: the option activates the use of negative training data based on general campaign statistics.
To resume training with a low CPM: if, after positive training, your bet starts to lose competition, then using this function allows you to resume training and improve your performance.
Maximum number of conversions per day: in this field you can limit the maximum number of conversions per day. Upon reaching this limit, the campaign will be suspended until the next day.
Budget for training per day: in this field you can limit the budget for training materials per day. When this limit is reached, the campaign will be suspended; however, you will receive free views from the sites where the material was previously trained.
Budget for training material per day: indicate the limit of funds for training each campaign material per day. Upon reaching the limit, the training of the material will be suspended, but free screenings at the trained sites will continue.
Optimize cost per click: specify the desired cost per click. The system will strive for a given cost when optimizing the campaign. This option is available only when the "per impression" payment mode is selected.
Allows you to determine the time and day of the week to display ads. For this setting, the server time is taken into account, namely UTC +3 (image 18).
'Uniform distribution of advertising budget per day' - when you install this checkbox, your budget will be evenly distributed among all available sites of the system, regardless of the amount of traffic they generate. This will allow your funds to be used evenly, without the risk of spending too fast on large sites.
After all the necessary settings are selected, you must click on the "Create Campaign" button (image 20).
After creating a campaign, it will be available in the list of advertising campaigns in your office.
List of campaigns.
This section contains information about the campaigns you created earlier with the possibility of editing them.
In the KSA model, the classic campaign list is supplemented with several fields:
1. Training - this field reflects the number of views (clicks) in the training mode and the amount spent.
2. Conversions - this field contains information on the number of conversions.
3. Money - the amount of money written off for effective actions.
Please note that the views field reflects the number of free views received for this campaign.
4. Management - this field has received a new option - Learning Management. Here you can activate / deactivate the campaign training mode.
This section contains information about the materials of the advertising campaign with the ability to manage them.
Pay attention to the fields within KSA:
1. Training - this indicator reflects the number of views during the training period of the material at the system sites according to the selected targeting settings, as well as the costs for this traffic.
2. Management - this field has received a new option - Training Management. With this option you can activate / deactivate the training mode of a particular material.
After you add advertising materials to the campaign, be sure to perform a test conversion. For more detailed information on test conversions, go to link.