Kadam Smart Ads campaign

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Kadam Smart Ads (KSA) or “smart advertising” is a new Advertising Payment Model. It allows you to purchase high-quality targeted traffic and pay only for conversions.

Smart Ads takes the entire routine of managing and optimizing advertising campaigns off you, assuming all the financial risks and letting you pay only for effective traffic (including sales, registrations and any other targeted actions).

Kadam Smart Ads (KSA) is a hybrid model:
The first stage of the hybrid model, the program either functions as a Cost-per-Mille (CPM) or a Cost-per-Click (CPC) model.
After the first stage is completed, the program can switch to a Cost-per-Action (CPA) model. In the Cost-per-Action (CPA) model, the most profitable sites are determined and payment is made at a preferential rate, reducing the overall cost to the minimum. As soon as the settled by the Advertising Campaign number of conversions is achieved, impressions on that specific site are provided for free, and the advertisers end up only paying for conversions.

Kadam Smart Ads (KSA) model takes a series of automated actions that allow you to:

1. Evaluate the attitude of your target audience towards the advertised product on target platforms;
2. Make an accurate portrait of your consumer;
3. Select or create the most convertible promotional materials;
4. Study materials on the most relevant sites;
5. Determine the desired conversion cost;
6. Run the most effective in terms of cost-income advertising campaign on the Internet;
7. Get a stable customer flow and, as a result, a steady income throughout the entire ad campaign.


Create your own successful sales strategy with an innovative payment model - Kadam Smart Ads.

Creating an advertising campaign

To create a campaign, you must click on "+ Create campaign" button (image 1)

Creating an advertising campaign
image 1

All fields, marked with an asterisk (*) are required.

Name, URL, payment model, format selection.

image 2

Campaign Name.

The campaign name which will be displayed in the list of campaigns in your account.

Campaign URL.

The link for users to access.
When replacing a URL in an existing campaign, only the domain name in the ads will change, not the entire URL.

Payment Model.

Cost Per clicks (CPC) - Indicates the cost settled per one click on your ad.

Cost Per Mille (CPM) - Indicates the cost per 1000 impressions of your ad.

Smart Ads - Indicates the cost per conversion.

Payment mode.

For clicks - the rate is indicated for clicks on study materials.

For impressions - the rate is indicated for the impressions of study materials.

Once a campaign is saved, changing its Payment Model will be impossible.

Conversion Notification.

The KSA model, requires setting up a notification of conversion success. There are 2 ways to send information about the conversion:

  • Calling the Postback URL
  • Posting a Javascript code on the “Thank You!” page after a user action.

Postback URL.

Postback is a mechanism that allows you to transfer information about the conversion from the advertiser’s Crew Recourse Management (CRM) to the Kadam system. Other postback names: pingback, server to server pixel (s2s pixel), s2s post back, server tracking post back.

Detailed information on setting up post conversion notifications is available on this link.

Javascript code.

Javascript code can be obtained in the list of advertising campaigns on the link "Confirmation Code".

image 3

Copy the contents of the “Advanced Code” field from the form that is displayed. Paste it to the advertised resource page - which confirms a successful action when accessed.

image 4

Example of a “Thank You!” page:

image 5

Important! Make sure that the code is set ONLY on the “Thank You!” page (not on the main page, not on the “contacts” page, etc.) - in addition to collecting the most accurate statistics for the ad campaign, it will also save you from “draining” the budget for non-target contacts. This functionality is available only when the "Javascript" conversion notification option is selected.

Choose accepted template.

To set up a template for accepting a conversion in an advertising campaign, click on this link.

Cost per action.

Indicate the desired cost per action that will be charged when a conversion is reached (in case the offer has a difficult conversion, for example, registration in the game / service, or reaching the level in the game, funds will only be charged for the first conversion).

Advertising format.

There are 4 available popular Advertising Formats:

1) Teaser.

2) Push Notification.

3) Clickander.
This format is not available for selection with the "For views " payment model (CPM).

4) Banner Advertising.

After saving the campaign changing the Advertising Format will not be possible.


Regions and mobile operators.

This option lets you select regions and mobile operators whose residents are going to be your targeted audience.(Fig.9)
Near each region, there is a potential daily volume of impressions and an average bid (displays data based on the parameters already selected in the campaign, such as: ad format, categories, browser, platform)

Геотаргетинг и мобильные операторы
image 9

Targeting mobile operators.

Web and wap traffic. Mobile IP Targeting. It is used both by mobile devices and stationary Personal Computers (PCs) with mobile operators’ modems for Internet access.

Categories.

This setting allows you to specify the categories of sites on which your advertising will be displayed. Each category may have its own CPM or CPC rate at the study stage. The value of the maximum bid reflects the competition level of the product category. We advise you to start with minimum rates and gradually raise them. The rate can be increased at any time if the traffic volume (study rate) needs to be increased. Actual charge-offs for impressions in study mode cannot exceed the average CPM or CPC of a specific site. For example, at a CPM rate of 10 rubles, you can get impressions at and 1 rub., but no more than 10 rubles.
The category selection should be approached as responsibly as possible - this will help significantly optimize the budget of the ad campaign at all stages.
Next to each category is its ID (which is transmitted when using the [CATID] tag, more details about the transfer of tags in the link are described here), the potential daily volume of impressions and the average rate (displays data based on the parameters already selected in the campaign such as: ad format, categories, browser, platform). (image 10)

Категории
image 10

Sex and age of the target audience.

This option helps identifying users whom your advertising material will be displayed to. (image 11).
The category selection should be approached as responsibly as possible - this will help to significantly optimize the budget of the ad campaign at all stages.

Пол и возраст
image 11

Platform Targeting.

With this setting, you determine which platforms will display your ads (image 12).
Near each platform is indicated the potential daily volume of impressions and the average bid (displays data based on the parameters already selected in the campaign, such as: ad format, categories, browser, platform)

Платформы
image 12

Browser Targeting.

An option that is responsible for the choice of browsers in which your advertisements will be displayed to a potential target audience (image 13).
Near each browser is indicated the potential daily volume of impressions and the average bid (displays data based on the parameters already selected in the campaign, such as: ad format, categories, browser, platform)

браузеры
image 13

Set black and white sheets.

Black-list.

Allows you to block ads on a specific site.

White List.

Promotional materials will be shown only on sites from this list. You can indicate only the site ID in the black and white lists (image 14).

Блек и вайт лист
image 14

Black and white list IP.

Blacklist.

Allows you to block ad views for certain Internet Protocols (IPs). The maximum number of addresses is 10,000. (image 15).

Whitelist

Promotional materials will be shown only for those IP users who will be included in the specified ranges. (image 15).

блокировка ip
image 15

Campaign Restrictions.

A tool that allows you to pause ad impressions when the specified limits are reached (image 16).

Ограничения
image 16

The minimum value for the "Maximum number of clicks per day" field is 100.

The minimum value for the field "Set the campaign’s daily budget” is 300.

The minimum value for the field "Total campaign budget” is 1000.

Display the ad not more than - specifies the frequency of advertising material shown to one user.

Minimum impressions number on websites - does not display ads on sites where impressions per day are less than the specified number. For KSA campaigns, this restriction applies only in the study mode.

Maximum impressions number on websites - does not display ads on sites where daily impressions exceed the specified number. For KSA campaigns, this restriction applies only in the study mode.

Kadam Smart Ads Settings.

Proper filling of this block is fundamentally important for the KSA payment model, as it allows you to determine the study materials factor and cut off inefficient sites, according to your Advertising Campaign’s management strategy.

Ограничения
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Conversion time - this feature allows you to protect against quick (accidental) conversions or incorrectly placed Postback code. Specify the minimum time spent by the user on the site before conversion confirmation (registration in the game can take from 5 seconds, while the purchase of goods takes, on average, from 30 seconds to several minutes)

Allowed' fast 'conversions - specify the maximum number of conversions completed faster than the time specified in the field “Conversion time”. When a fast conversion limit is reached, the campaign is automatically suspended. This functionality will help protect the advertiser from an incorrectly configured conversion tracking system.

When system is done studying the material.

Specifying these parameters allows you to independently manage the strategy of study advertising campaign materials on the sites.

Reaching impressions more than:: indicates the number of impressions of the material on a specific site, upon reaching which the material will be considered studied. The studied material does not continue training on the site where the specified limit was reached (negatively studied), or conversion occurred (positively studied).

Reaching clicks more than: enter the number of clicks on the material on a specific site, upon reaching which the material will be considered studied. The studied material does not continue training on the site where the specified limit was reached (negatively studied), or conversion occurred (positively studied).

Reaching conversions more than: specifies the number of conversions, upon reaching which the material will be considered as studied on the site.

Reaching funds more than: indicates the amount of funds for the material on a specific site, upon reaching which the material will be considered studied. The studied material does not continue training on the site where the specified limit was reached (negatively studied), or conversion occurred (positively studied).

For All Campaign Materials: the option activates the use of negative studies data based on general campaign statistics.

Resume training with a low CPM: if, after a positive study, your bid starts to lose competition, then using this function allows you to resume study and improve your performance.

Daily Conversion Limit: in this field you can limit the maximum number of conversions per day. Upon reaching this limit, the campaign will be suspended until the next day.

Budget study for campaign per day: in this field you can limit the daily budget for study materials. When this limit is reached, the campaign will be suspended; however, you will receive free impressions from the sites where the material was previously studied.

Budget study for material per day: indicate the limit of the daily study material budget. Upon reaching the limit, the study material will be suspended, but free displays on studied sites will continue.

Optimize cost per click: specify the desired cost per click. The system will aim for this given cost when optimizing the campaign. This option is available only when the "cost per impression" payment model is selected.

Time targeting.

Allows you to determine the time and day of the week when ads are displayed. For this setting, the server time is taken into account, namely UTC +3 (image 18).

временной таргетинг
image 18

Advanced Settings.

Создать кампанию
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'Even distribution of advertising budget for 24 hours' - when you tick this checkbox, your budget will be evenly distributed among all available sites of the system, regardless of the amount of traffic they generate. This will allow your funds to be used evenly, without the risk of spending too fast on large sites.

When all the necessary settings are selected, click on the "Create Campaign" button (image 20).

Создать кампанию
image 20

Once a campaign is created - it will appear in the list of advertising campaigns in your profile.

List of campaigns.

This section contains information about the campaigns you created earlier with the possibility of editing them.

Создать кампанию
image 21

In the KSA model, the classic campaign list contains several additional fields:
1. Study - this field reflects the number of impressions (clicks) in the study mode and the amount spent.
2. Conversions - this field contains information on the number of conversions.
3. Spent - the amount of money spent on conversions.
Please note that the impressions field reflects the number of free impressions received for this campaign.
4. Manage - this field has received a new option - Learning Management. Here you can activate / deactivate the campaign study mode.

Material Management.

This section contains information about the materials of the advertising campaign with the ability to manage them.

Создать кампанию
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Pay attention to the fields within KSA:
1. Study - this indicator reflects the number of impressions during the study period of the material on the system sites, according to the selected targeting settings, as well as the costs for this traffic.
2. Manage - this field has received a new option - Training Management. With this option you can activate / deactivate the training mode of a particular material.

IMPORTANT!

Once you add advertising materials to the campaign, make sure to run a conversion test. For detailed information on conversion tests, go to link.