Difference between revisions of "Increase traffic"

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=== Bid ​​===
 
=== Bid ​​===
This is one of the main factors that affects the amount of traffic received, because when you increase the bid, the CPM also increases, which allows the ad to take a higher position among competitors. Such an ad will be shown more often and can provide greater coverage of the target audience.
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This is one of the main factors that affects the amount of traffic received, because when you increase the rate, the CPM also increases, which allows the ad to take a higher position among competitors. Such an ad will be shown more often and can provide greater coverage of the target audience.
  
 
=== CTR ===
 
=== CTR ===
“CTR” (click-through rate) is the ratio of the number of clicks on an advertisement to the number of views. The higher this indicator, the more traffic will be able to receive an ad. CTR is affected by:
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“CTR” (click-through rate) is the ratio of the number of clicks on an advertisement to the number of views. The higher this indicator is, the more people will be able to receive an ad. CTR can be increase by having:
* high-quality image.
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* a high quality image.
* intriguing text and title.
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* an intriguing title and text.
* competent writing of the text.
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* well written text.
  
 
=== Advertising campaign targeting ===
 
=== Advertising campaign targeting ===
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* [[Creation of advertising campaign # .D0.A2.D0.B0.D1.80.D0.B3.D0.B5.D1.82.D0.B8.D0.BD.D0.B3_.D0.BF.D0.BE_. D0.BF.D0.BB.D0.B0.D1.82.D1.84.D0.BE.D1.80.D0.BC.D0.B0.D0.BC. | Platform Targeting]].
 
* [[Creation of advertising campaign # .D0.A2.D0.B0.D1.80.D0.B3.D0.B5.D1.82.D0.B8.D0.BD.D0.B3_.D0.BF.D0.BE_. D0.BF.D0.BB.D0.B0.D1.82.D1.84.D0.BE.D1.80.D0.BC.D0.B0.D0.BC. | Platform Targeting]].
 
* [[Creation of advertising campaign # .D0.A2.D0.B0.D1.80.D0.B3.D0.B5.D1.82.D0.B8.D0.BD.D0.B3_.D0.BF.D0.BE_. D0.B1.D1.80.D0.B0.D1.83.D0.B7.D0.B5.D1.80.D0.B0.D0.BC. | Browser Targeting]].
 
* [[Creation of advertising campaign # .D0.A2.D0.B0.D1.80.D0.B3.D0.B5.D1.82.D0.B8.D0.BD.D0.B3_.D0.BF.D0.BE_. D0.B1.D1.80.D0.B0.D1.83.D0.B7.D0.B5.D1.80.D0.B0.D0.BC. | Browser Targeting]].
Broad targeting settings increase the amount of ad traffic.
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Broadly targeting the settings will increase the amount of ad traffic.  
  
 
=== Black and white lists, blocking by ip. ===
 
=== Black and white lists, blocking by ip. ===
Adding sites in the [[Creating_Advertising_Campaign # .D0.9D.D0.B0.D1.81.D1.82.D1.80.D0.BE.D0.B8.D1.82.D1.8C_.D0.B1.D0. BB.D0.B5.D0.BA -_. D0.B8_.D0.B2.D0.B0.D0.B9.D1.82-.D0.BB.D0.B8.D1.81.D1.82. | Black- and white-sheets]], [[Creation_of advertising_kampanii # .D0.91.D0.BB.D0.BE.D0.BA.D0.B8.D1.80.D0.BE.D0.B2.D0.BA. D0.B0_.D0.BF.D0.BE_ip. | Ip lock]] naturally entails a reduction in traffic.
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IP locking spesific IP adresses with black and white lists naturally reduces traffic.
  
 
=== Time Targeting. ===
 
=== Time Targeting. ===
When using the settings [[Create_Account_Campaign # .D0.92.D1.80.D0.B5.D0.BC.D0.B5.D0.BD.D0.BD.D0.BE.D0.B9_.D1.82.D0. B0.D1.80.D0.B3.D0.B5.D1.82.D0.B8.D0.BD.D0.B3. | Targeting by time]] other than the original, the number of views is reduced.
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If the recommended time region is changed to a custom time region, the number of views an ad will receive is often reduced.

Revision as of 11:50, 20 February 2019

Traffic in Kadam is distributed on an auction basis. As higher the teaser’s CPM, than more traffic the ad will receive.

The main parameters that affect the number of ad views:

Bid ​​

This is one of the main factors that affects the amount of traffic received, because when you increase the rate, the CPM also increases, which allows the ad to take a higher position among competitors. Such an ad will be shown more often and can provide greater coverage of the target audience.

CTR

“CTR” (click-through rate) is the ratio of the number of clicks on an advertisement to the number of views. The higher this indicator is, the more people will be able to receive an ad. CTR can be increase by having:

  • a high quality image.
  • an intriguing title and text.
  • well written text.

Advertising campaign targeting

When setting up advertising campaigns, the following factors influence the amount of traffic:

Broadly targeting the settings will increase the amount of ad traffic.

Black and white lists, blocking by ip.

IP locking spesific IP adresses with black and white lists naturally reduces traffic.

Time Targeting.

If the recommended time region is changed to a custom time region, the number of views an ad will receive is often reduced.