General Statistics (New UI)

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The Stats tool provides statistics on the metrics, filters, and groupings you need.

Statistics1.png

The report name is required to save, send, and export the statistics report you created.
Date - the period of time for which statistics will be shown. You can also select a time zone and compare statistics over time.
The report is formed from filters, metrics and groupings. Filters are used to limit the selection of parameters you need. Groups - to configure the display of report columns (which groups will be selected, such parameters will be visible directly in the report itself). Metrics are needed to display indicators in numbers.

The report is filtered using metrics such as:

  • Time: Hour
  • Traffic: Ad Format, Push Type (push only), Country, Browser, OS, OS Version, Device, Subscription Age (push only), Page Category, MacrosID (find sites), Provider, City, Region, Block Size (banner only), Clickability, Device Type, Browser Language, Connection type.
  • Advertiser: Campaign Payment Model, Campaign (Campaign ID), Advertising Material (Creative ID), Campaign Status, Advertising Material Status, Campaign Group.
  • Promotional material: Image, Title, Text, URL.
  • Conversions: Conversions, Waivers, Pending, CR.
  • Advertiser: CPM, CPC, CTR, CPL, Earned, ROI, EPL, EPC.
  • Finance: Spent.
  • Traffic: Requests, Free Clicks, Screenings, Clicks


Statistics2.png


Report grouping is possible by such metrics as:

  • Time: Hour, Day, Week, Month.
  • Traffic: Ad Format, Push Type (push only), Country, Browser, OS, OS Version, Device, Subscription Age (push only), Page Category, MacrosID (find sites), Provider, City, Region, Block Size (banner only), Clickability, Device Type, Browser Language, Connection type.
  • Advertiser: Campaign Payment Model, Campaign (Campaign ID), Advertising Material (Creative ID), Campaign Status, Advertising Material Status, Campaign Group.
  • Promotional material: Image, Title, Text, URL.


Statistics3.png


The metric is responsible for displaying data such as:

  • Conversions: Conversions, Waivers, Pending, CR.
  • Advertiser: CPM, CPC, CTR, CPL, Earned, ROI, EPL, EPC.
  • Finance: Spent.
  • Traffic: Requests, Free Clicks, Screenings, Clicks


Statistics4.png


The Update button resets the report.

See also

Create Ad Campaign (New UI)
Create a teaser
Create Push
Creating Popunder
Create a banner
Site Statistics
Audiences
Archive