Difference between revisions of "Creating an advertising campaign"

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To create a campaign you need to Log in to Kadam and click “+Create campaign”  
 
To create a campaign you need to Log in to Kadam and click “+Create campaign”  
[[File:Adcamp1.png|alt=Creating an advertising campaign|image 1|frame|centre]]
+
[[File:Createcamscr2.png|alt=Creating an advertising campaign|frame|centre]]
  
 
All <em> fields</em>, <em> marked with an asterisk </em> (<span style="color:red">*</span>) are required.
 
All <em> fields</em>, <em> marked with an asterisk </em> (<span style="color:red">*</span>) are required.
 
== Name, URL, payment model, format selection. ==  
 
== Name, URL, payment model, format selection. ==  
[[File:Adcamp2.png|centre|frame|image 2]]
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[[File:Kampaigneng2.png|centre|frame]]
  
 
=== Campaign Name. ===
 
=== Campaign Name. ===
The name with which the campaign will be displayed in the list of advertising campaigns in your account.
+
'''Campaign name''' — the name of your campaign. You can see it on the campaign list. Choose the appropriate name so you can easily navigate.
  
 
=== URL of the campaign. ===
 
=== URL of the campaign. ===
 
The link that users will follow.<br />
 
The link that users will follow.<br />
 
When replacing a URL in a previously created campaign, only domain changes in the ads, not entire URL.
 
When replacing a URL in a previously created campaign, only domain changes in the ads, not entire URL.
 
=== Check the availability of the site. ===
 
If the checkbox is selected, the campaign URL will be regularly be checked for availability. Your campaign will be suspended if your domain is unavailable. As soon as the domain becomes available again, the campaign will resume automatically.
 
  
 
=== Site to test. ===
 
=== Site to test. ===
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=== Payment Model. ===
 
=== Payment Model. ===
'''For clicks (CPC)''' - The CPC method incurs a transaction whenever one of your advertisements is clicked. <br />
+
'''Payment mode:'''<br />
'''For views (CPM)''' - The CPM method incurs a transaction whenever one of your advertisements is viewed 1000 times.<br />
+
*CPC — cost per 1 click <br />
'''Smart Ads (KSA)''' - The KSA method only incurs transaction fees when conversions are made. For more information on KSA, follow the [[Kadam_Smart_Ads_campaign| link]].<br />
+
*CPM — cost per 1000 impressions<br />
 +
*CPA Target — you need to set a target CPA (the average amount you would like to pay for a conversion). CPA Target algorithm automatically generates bids to try and meet your target CPA.<br />
 
After saving the campaign, it will be impossible to change the payment model.<br />
 
After saving the campaign, it will be impossible to change the payment model.<br />
  
 +
===Conversion notification===
 +
*Postback URL — a tool that allows you to get all information about conversions right from an advertisers CRM system, tracker, or affiliate program. More about Postback URL. <br />
 +
 +
'''Template of acceptance''' — set in case using status value
 
=== Ad format. ===
 
=== Ad format. ===
There are 6 popular [[Advertising_formats| Advertising Formats]] available for placement:
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*Native
 
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*Banner
'''1) [[Advertising_formats#Teaser_format.| Teaser]]. <br/> '''
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*Push
 
+
*Clickunder
'''2) [[Advertising_formats#Push_notification| Push Notification]]. <br/> '''
+
*Video
 
+
*On-Site Push (choose inside Push)
'''3) [[Advertising_formats#Clickunder| Clickander]]. <br/>'''
+
This format is not available for selection with the "For views" payment model (CPM).
+
 
+
'''4) [[Advertising_formats#Banner_format.| Banner Advertising]]. '''<br/>
+
 
+
'''5) [[Advertising_formats#Contextual_Advertising| Contextual Advertising]]. '''<br/>
+
 
+
'''6) [[Advertising_formats#Video_format_.28pre-roll.29| Video format]]. '''<br/>
+
 
+
Note: After saving campaign, changing your advertising format is not possible.
+
 
+
== Keyword Targeting. ==
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[[How_keywords_work| Keyword targeting]] allows advertisers to receive traffic only from those pages where these specified keywords are found. The maximum number of key phrases for one campaign is 500.
+
 
+
Key phrases can either be added individually, or more than one at a time (image 3).
+
[[File:Adcamp3.png|alt=Ключевые слова|centre|frame|image 3]]
+
  
To add key phrase, you must specify the phrase and bid, and then click "+" (image 4)
+
'''Attention.''' Changing the ad format will be impossible after saving the campaign.
[[File:Adcamp4.png|alt=Ключевая фраза|centre|frame|image 4]]
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To add several phrases at the same time, you must click on the "Add a few" button. After that, an additional form of mass addition will open Key Phrases (image 5)
+
[[File:Adcamp5.png|alt=массовое добавление ключевых фраз|centre|frame|image 5]]
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To add several key phrases, each phrase must be written on a new line. Rate is indicated for all phrases. To add several key phrases, each phrase must be written from a new line. Rate is indicated for all phrases. <br>
+
The '''Targeting Keyword Search Guidelines are described in [[Keyword_matching|here]]'''.
+
  
== Regions and mobile operators. ==
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== Geo targeting and ISP. ==
 
This setting allows you to specify the regions and mobile operators, the users of which will be shown advertising (image 6)
 
This setting allows you to specify the regions and mobile operators, the users of which will be shown advertising (image 6)
[[File:Adcamp6.png|alt=Геотаргетинг и мобильные операторы|centre|frame|image 6]]
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[[File:Createcamscr3.png|alt=Геотаргетинг и мобильные операторы|centre|frame]]
  
 
<!--Near each region, there is a potential daily volume of views and an average bid (displays data based on the parameters already selected in the campaign, such as: ad format, categories, browser, platform)  
 
<!--Near each region, there is a potential daily volume of views and an average bid (displays data based on the parameters already selected in the campaign, such as: ad format, categories, browser, platform)  
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== Categories. ==
 
== Categories. ==
Allows you to specify the categories of sites on which advertising will be displayed. For each category can be set its own rate. By the value of the maximum rate you can judge the competition in the category. <br>
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Allows you to specify the categories of sites on which advertising will be displayed. <br>
Next to each category is its ID (which is transmitted when using the [CATID] tag, more details about the transfer of tags in the link are described [[Macro setup | here]]), the potential daily volume of views and the average rate (displays data based on the parameters already selected in the campaign such as: ad format, categories, browser, platform). (image 8)
+
Next to each category is its ID (which is transmitted when using the {page_cat_id} tag, more details about the transfer of tags in the link are described [[Macro setup | here]]).  
[[File:Adcamp7.png|alt=Категории|centre|frame|image 7]]
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[[File:Createcamscr7.png|alt=Категории|centre|frame|]]
  
== Sex and age of the target audience. ==
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== Gender and age of the target audience. ==
Defines the users to whom the campaign ads will be shown (image 8).  
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Defines the users to whom the campaign ads will be shown.  
[[File:Adcamp8.png|alt=Пол и возраст|centre|frame|image 8]]
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[[File:Adcamp8.png|alt=Пол и возраст|centre|frame|]]
  
 
== Platform Targeting. ==
 
== Platform Targeting. ==
Determines which platforms will display ads (image 9).
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Determines which platforms will display ads.
[[File:Adcamp9.png|alt=Платформы|centre|frame|image 9]]
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[[File:Createcamscr4.png|alt=Платформы|centre|frame]]
 
+
<!--Near each platform is indicated the potential daily volume of views and the average bid (displays data based on the parameters already selected in the campaign, such as: ad format, categories, browser, platform)
+
[[File:Obemiplatform.png|alt=Платформы|centre|frame|image 11]]-->
+
  
 
== Browser Targeting. ==
 
== Browser Targeting. ==
Determines which browsers will display ads (image 10).
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Determines which browsers will display ads.
  [[File:Adcamp10.png|alt=браузеры|centre|frame|image 10]]
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  [[File:Adcamp10.png|alt=браузеры|centre|frame|]]
 
+
<!--Near each browser shows the potential daily volume of views and the average rate (displays data based on the parameters already selected in the campaign, such as: ad format, categories, browser, platform)
+
[[File:Brausersobemi.png|alt=Платформы|centre|frame|image 13]]-->
+
  
 
== Set black and white sheets. ==
 
== Set black and white sheets. ==
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Promotional materials will be shown only on sites from this list.
 
Promotional materials will be shown only on sites from this list.
  
You can indicate only the site id in the black and white sheets. (image 11).  
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You can indicate only the site id in the black and white sheets.  
[[File:Adcamp11.png|alt=Блек и вайт лист|centre|frame|image 11]]
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[[File:Adcamp11.png|alt=Блек и вайт лист|centre|frame|]]
  
 
== Black and white list ip. ==
 
== Black and white list ip. ==
  
 
=== Blacklist IP address. ===
 
=== Blacklist IP address. ===
Allows you to block specific IP addresses. The maximum number of IP addresses that can be blocked at one time is 10,000 (image 12).
+
Allows you to block specific IP addresses. The maximum number of IP addresses that can be blocked at one time is 10,000.
  
 
=== Whitelist ===
 
=== Whitelist ===
Allows you to only show materials on specific IP addresses, or in a specific range of addresses (image 12).  
+
Allows you to only show materials on specific IP addresses, or in a specific range of addresses.  
[[File:Adcamp12.png|alt=блокировка ip|centre|frame|image 12]]
+
[[File:Adcamp12.png|alt=блокировка ip|centre|frame|]]
  
 
== Campaign Restrictions. ==
 
== Campaign Restrictions. ==
A tool that allows you to pause ad views of a campaign when the specified limits are reached (image 13).  
+
A tool that allows you to pause ad views of a campaign when the specified limits are reached.  
[[File:Adcamp13.png|alt=Ограничения|centre|frame|image 13]]
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[[File:Adcamp13.png|alt=Ограничения|centre|frame]]
 
<b> Maximum number of conversions per day </b> - the total number of user transitions that can be made on the promotional materials of the current campaign in one day. The minimum value for the field is 100.
 
<b> Maximum number of conversions per day </b> - the total number of user transitions that can be made on the promotional materials of the current campaign in one day. The minimum value for the field is 100.
  
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== Time targeting. ==
 
== Time targeting. ==
Allows to specify the time and days of the week to display ads. For this setting, the server time is taken into account, namely, UTC +3 (image 14).  
+
Allows to specify the time and days of the week to display ads. For this setting, the server time is taken into account, namely, UTC +3.  
[[File:Adcamp14.png|alt=временной таргетинг|centre|frame|image 14]]
+
[[File:Adcamp14.png|alt=временной таргетинг|centre|frame]]
  
 
== Advanced Settings. ==  
 
== Advanced Settings. ==  
[[File:Adcamp15.png|alt=Создать кампанию|centre|frame|image 15]]
+
[[File:Createcamscr6.png|alt=Создать кампанию|centre|frame]]
'''Uniform distribution of advertising budget per day''' - when you install this checkbox, your budget will be evenly distributed among all available sites of the system, regardless of the amount of traffic they generate. This will allow your funds to be used evenly, without the risk of spending too fast on large sites.
+
'''Equal distribution of advertising budget per day''' - when you install this checkbox, your budget will be evenly distributed among all available sites of the system, regardless of the amount of traffic they generate. This will allow your funds to be used evenly, without the risk of spending too fast on large sites.
  
After all the necessary settings are made, you must click on "Create campaign" button (image 16).
+
After all the necessary settings are made, you must click on "Create campaign" button.
[[File:Adcamp16.png|alt=Создать кампанию|centre|frame|image 16]]
+
[[File:Adcamp16.png|alt=Создать кампанию|centre|frame]]
  
 
==CPA Target campaign creating==
 
==CPA Target campaign creating==
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Example: if you choose a high aggressiveness of decreasing, the system will sharply reduce bids at ineffective interactions in the absence of “fast” conversions. If you choose a high aggressiveness of increasing, the system will sharply increase bids when receiving the first conversions in order to take as much traffic as possible from the intersection.
 
Example: if you choose a high aggressiveness of decreasing, the system will sharply reduce bids at ineffective interactions in the absence of “fast” conversions. If you choose a high aggressiveness of increasing, the system will sharply increase bids when receiving the first conversions in order to take as much traffic as possible from the intersection.
 
 
== See also ==
 
* [[Adding a teaser]].
 
* [[Adding a banner]].
 
* [[Adding push notifications]].
 
* [[Adding a contextual ad]].
 
* [[Add ClickUnder]].
 

Latest revision as of 16:53, 17 December 2021

A campaign is a combination of specific settings that leads to achieving advertisers’ goals.

To create a campaign you need to Log in to Kadam and click “+Create campaign”

Creating an advertising campaign

All fields, marked with an asterisk (*) are required.

Name, URL, payment model, format selection.

Kampaigneng2.png

Campaign Name.

Campaign name — the name of your campaign. You can see it on the campaign list. Choose the appropriate name so you can easily navigate.

URL of the campaign.

The link that users will follow.
When replacing a URL in a previously created campaign, only domain changes in the ads, not entire URL.

Site to test.

The site that will be checked for availability when the "Check availability of the site” box is checked.

Payment Model.

Payment mode:

  • CPC — cost per 1 click
  • CPM — cost per 1000 impressions
  • CPA Target — you need to set a target CPA (the average amount you would like to pay for a conversion). CPA Target algorithm automatically generates bids to try and meet your target CPA.

After saving the campaign, it will be impossible to change the payment model.

Conversion notification

  • Postback URL — a tool that allows you to get all information about conversions right from an advertisers CRM system, tracker, or affiliate program. More about Postback URL.

Template of acceptance — set in case using status value

Ad format.

  • Native
  • Banner
  • Push
  • Clickunder
  • Video
  • On-Site Push (choose inside Push)

Attention. Changing the ad format will be impossible after saving the campaign.

Geo targeting and ISP.

This setting allows you to specify the regions and mobile operators, the users of which will be shown advertising (image 6)

Геотаргетинг и мобильные операторы


Targeting mobile operators.

Web and wap traffic. Mobile IP Targeting Available for both mobile devices and stationary PCs that use operator modems to access the Internet.

Categories.

Allows you to specify the categories of sites on which advertising will be displayed.
Next to each category is its ID (which is transmitted when using the {page_cat_id} tag, more details about the transfer of tags in the link are described here).

Категории

Gender and age of the target audience.

Defines the users to whom the campaign ads will be shown.

Пол и возраст

Platform Targeting.

Determines which platforms will display ads.

Платформы

Browser Targeting.

Determines which browsers will display ads.

браузеры

Set black and white sheets.

Blacklist Site.

Allows you to block ads on specific sites.

Whitelist Site.

Promotional materials will be shown only on sites from this list.

You can indicate only the site id in the black and white sheets.

Блек и вайт лист

Black and white list ip.

Blacklist IP address.

Allows you to block specific IP addresses. The maximum number of IP addresses that can be blocked at one time is 10,000.

Whitelist

Allows you to only show materials on specific IP addresses, or in a specific range of addresses.

блокировка ip

Campaign Restrictions.

A tool that allows you to pause ad views of a campaign when the specified limits are reached.

Ограничения

Maximum number of conversions per day - the total number of user transitions that can be made on the promotional materials of the current campaign in one day. The minimum value for the field is 100.

Limit campaign budget per day - the maximum amount that can be paid by the advertiser per day for the targeted actions of users carried out on the current campaign. The minimum value for the field is 300.

Limit total campaign budget - the maximum amount that can be paid by the advertiser for the entire campaign period for targeted user actions. The minimum value for the field is 1000.

Show material no more often - indicates the number and frequency of advertising material shown to one user. The maximum value for the field is 365 days.

'The minimum number of views on the sites. This restriction allows you not to display ads on those sites whose daily number of views is less than the specified number. For KSA campaigns, this restriction applies only in the training mode.

The maximum number of views on the sites. This restriction allows you not to display ads on those sites whose daily number of views is more than the specified number. For KSA campaigns, this restriction applies only in the training mode.

Time targeting.

Allows to specify the time and days of the week to display ads. For this setting, the server time is taken into account, namely, UTC +3.

временной таргетинг

Advanced Settings.

Создать кампанию

Equal distribution of advertising budget per day - when you install this checkbox, your budget will be evenly distributed among all available sites of the system, regardless of the amount of traffic they generate. This will allow your funds to be used evenly, without the risk of spending too fast on large sites.

After all the necessary settings are made, you must click on "Create campaign" button.

Создать кампанию

CPA Target campaign creating

CPA Target campaigns — campaigns where you set target CPA (the average amount you want to pay for each conversion) and the smart bid algorithm automatically sets bids to help get as many conversions as possible

To create a CPA Target campaign click +Create campaign and choose “CPA Target” in the Payment mode field.

Cost Per Action

The average amount you want to pay for each conversion. The average target cost per conversion is the average value within the received traffic.


Conversionbidtargeteng.png

Once you mark the checkbox campaign focuses on the amount set in the Cost Per Action field. After getting a conversion campaign focuses on the amount sent in the Postback.

The aggressiveness of increasing/decreasing

Level of aggressiveness. These variables determine how soon you need to increase or decrease rates at different intersections. “High" aggressiveness means lowering/increasing bids at intersections with minimal expenses, while “Low” aggressiveness means gradually decreasing/increasing bids over a longer distance.


Agressivenesseng.png


Example: if you choose a high aggressiveness of decreasing, the system will sharply reduce bids at ineffective interactions in the absence of “fast” conversions. If you choose a high aggressiveness of increasing, the system will sharply increase bids when receiving the first conversions in order to take as much traffic as possible from the intersection.