https://wiki.kadam.net/en/index.php?title=Cookie_matching&feed=atom&action=history
Cookie matching - Revision history
2024-03-29T09:47:05Z
Revision history for this page on the wiki
MediaWiki 1.24alpha
https://wiki.kadam.net/en/index.php?title=Cookie_matching&diff=6175&oldid=prev
Admin at 10:23, 30 September 2022
2022-09-30T10:23:01Z
<p></p>
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<td colspan='2' style="background-color: white; color:black; text-align: center;">← Older revision</td>
<td colspan='2' style="background-color: white; color:black; text-align: center;">Revision as of 10:23, 30 September 2022</td>
</tr><tr><td colspan="2" class="diff-lineno">Line 1:</td>
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<tr><td colspan="2"> </td><td class='diff-marker'>+</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins style="font-weight: bold; text-decoration: none;">The ad networks install third-party cookies on each user's DMP domain so that to recognize it when they interact with it again. The Cookie Matching setting will allow you to avoid showing ads to a user repeatedly, and can be used in predicting his interests, as well as retargeting.</ins></div></td></tr>
<tr><td colspan="2"> </td><td class='diff-marker'>+</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins style="font-weight: bold; text-decoration: none;"></ins></div></td></tr>
<tr><td colspan="2"> </td><td class='diff-marker'>+</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins style="font-weight: bold; text-decoration: none;">Cookie Matching is needed to match your cookie - the user id (according to your version) who has browsed your website with the corresponding user id according to Kadam's version. In order for this matching to happen, the SSP or DSP needs to be proactive and show the DMP pixel to the partner. The purpose of showing the partner pixel is to tell the partner the user id of your version and keep the link in the mapping table.</ins></div></td></tr>
<tr><td colspan="2"> </td><td class='diff-marker'>+</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins style="font-weight: bold; text-decoration: none;"></ins></div></td></tr>
<tr><td colspan="2"> </td><td class='diff-marker'>+</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins style="font-weight: bold; text-decoration: none;">The custodians can be: SSP, DSP, both. You can see the different integration schemes below.</ins></div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>== Integration SSP ==</div></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>== Integration SSP ==</div></td></tr>
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Admin
https://wiki.kadam.net/en/index.php?title=Cookie_matching&diff=6168&oldid=prev
Admin at 09:06, 15 September 2022
2022-09-15T09:06:24Z
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<td colspan='2' style="background-color: white; color:black; text-align: center;">← Older revision</td>
<td colspan='2' style="background-color: white; color:black; text-align: center;">Revision as of 09:06, 15 September 2022</td>
</tr><tr><td colspan="2" class="diff-lineno">Line 11:</td>
<td colspan="2" class="diff-lineno">Line 11:</td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>|SSP</div></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>|SSP</div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>|SSP</div></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>|SSP</div></td></tr>
<tr><td class='diff-marker'>−</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>|<nowiki>https://s.uuidksinc.net/match/{dspid}/?remote_uid={<del class="diffchange diffchange-inline">dsp</del>-userid}</nowiki></div></td><td class='diff-marker'>+</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>|<nowiki>https://s.uuidksinc.net/match/{dspid}/?remote_uid={<ins class="diffchange diffchange-inline">ssp</ins>-userid}</nowiki></div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>|callback url</div></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>|callback url</div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>|1. Kadam send pixel to SSP.</div></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>|1. Kadam send pixel to SSP.</div></td></tr>
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Admin
https://wiki.kadam.net/en/index.php?title=Cookie_matching&diff=6150&oldid=prev
Admin at 15:07, 3 June 2022
2022-06-03T15:07:40Z
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<td colspan='2' style="background-color: white; color:black; text-align: center;">← Older revision</td>
<td colspan='2' style="background-color: white; color:black; text-align: center;">Revision as of 15:07, 3 June 2022</td>
</tr><tr><td colspan="2" class="diff-lineno">Line 11:</td>
<td colspan="2" class="diff-lineno">Line 11:</td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>|SSP</div></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>|SSP</div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>|SSP</div></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>|SSP</div></td></tr>
<tr><td class='diff-marker'>−</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>|<nowiki>https://<del class="diffchange diffchange-inline">d</del>.uuidksinc.net/match/{dspid}/?remote_uid={dsp-userid}</nowiki></div></td><td class='diff-marker'>+</td><td style="color:black; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>|<nowiki>https://<ins class="diffchange diffchange-inline">s</ins>.uuidksinc.net/match/{dspid}/?remote_uid={dsp-userid}</nowiki></div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>|callback url</div></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>|callback url</div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>|1. Kadam send pixel to SSP.</div></td><td class='diff-marker'> </td><td style="background-color: #f9f9f9; color: #333333; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #e6e6e6; vertical-align: top; white-space: pre-wrap;"><div>|1. Kadam send pixel to SSP.</div></td></tr>
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Admin
https://wiki.kadam.net/en/index.php?title=Cookie_matching&diff=6146&oldid=prev
Admin: Created page with "== Integration SSP == {| class="wikitable" style="width: 85%;" |- | style="width: 10%"|'''Initiator''' | style="width: 10%"|'''Keeper''' | style="width: 20%"|'''Kadam's link'..."
2022-05-20T13:14:34Z
<p>Created page with "== Integration SSP == {| class="wikitable" style="width: 85%;" |- | style="width: 10%"|'''Initiator''' | style="width: 10%"|'''Keeper''' | style="width: 20%"|'''Kadam's link'..."</p>
<p><b>New page</b></p><div>== Integration SSP ==<br />
<br />
{| class="wikitable" style="width: 85%;"<br />
|-<br />
| style="width: 10%"|'''Initiator'''<br />
| style="width: 10%"|'''Keeper'''<br />
| style="width: 20%"|'''Kadam's link'''<br />
| style="width: 20%"|'''SSP's link'''<br />
| style="width: 40%"|'''Cookie matching launch checklist'''<br />
|-<br />
|SSP<br />
|SSP<br />
|<nowiki>https://d.uuidksinc.net/match/{dspid}/?remote_uid={dsp-userid}</nowiki><br />
|callback url<br />
|1. Kadam send pixel to SSP.<br />
<br />
2. SSP makes settings to set the pixel.<br />
<br />
3. SSP provides a link to the callback url.<br />
<br />
4. Kadam performs a redirect setting on the callback url.<br />
<br />
5. In the bid request SSP sends the buyeruid - user ID in the Kadam system.<br />
|-<br />
|SSP<br />
|DSP<br />
|<nowiki>https://s.uuidksinc.net/match/{sspid}/?remote_uid={ssp-userid}</nowiki><br />
| - <br />
|1. Kadam send pixel to SSP.<br />
<br />
2. SSP makes settings to set the pixel (SSP version ID should be substituted for {ssp-userid} in the pixel url).<br />
|-<br />
|SSP<br />
|Both<br />
|<nowiki>https://s.uuidksinc.net/match/{sspid}/?remote_uid={ssp-userid}</nowiki><br />
|callback url<br />
|1. Kadam send pixel to SSP.<br />
<br />
2. SSP makes settings to set the pixel (SSP version ID should be substituted for {ssp-userid} in the pixel url).<br />
<br />
3. SSP provides a link to the callback url.<br />
<br />
4. Kadam performs a redirect setting on the callback url.<br />
<br />
5. In the bid request SSP sends the buyeruid - user ID in the Kadam system.<br />
|-<br />
|DSP<br />
|SSP<br />
| - <br />
|callback url<br />
|1. SSP provides a link to the callback url.<br />
<br />
2. Kadam performs a redirect setting on the callback url.<br />
<br />
3. Kadam makes settings to set the pixel.<br />
<br />
4. In the bid request SSP sends the buyeruid - user ID in the Kadam system.<br />
|-<br />
|DSP<br />
|DSP<br />
|<nowiki>https://s.uuidksinc.net/match/{sspid}/?remote_uid={ssp-userid}</nowiki><br />
|pixel<br />
|1. Kadam send a link to the callback url to SSP.<br />
<br />
2. SSP performs a redirect setting (SSP version ID should be substituted for {ssp-userid} in the pixel url).<br />
<br />
3. SSP provides pixel.<br />
<br />
4. Kadam makes settings to set the pixel.<br />
|-<br />
|DSP<br />
|Both<br />
|<nowiki>https://s.uuidksinc.net/match/{sspid}/?remote_uid={ssp-userid}</nowiki><br />
|pixel<br />
|1. Kadam send a link to the callback url to SSP.<br />
<br />
2. SSP performs a redirect setting (SSP version ID should be substituted for {ssp-userid} in the pixel url).<br />
<br />
3. SSP provides pixel.<br />
<br />
4. Kadam makes settings to set the pixel.<br />
<br />
5. In the bid request SSP sends:<br />
<br />
* user.id - SSP version ID;<br />
<br />
* buyeruid - user ID in the Kadam system.<br />
|}<br />
<br />
== Integration DSP ==<br />
<br />
{| class="wikitable" style="width: 85%;"<br />
|-<br />
| style="width: 10%"|'''Initiator'''<br />
| style="width: 10%"|'''Keeper'''<br />
| style="width: 20%"|'''Kadam's link'''<br />
| style="width: 20%"|'''DSP's link'''<br />
| style="width: 40%"|'''Cookie matching launch checklist'''<br />
|-<br />
|DSP<br />
|DSP<br />
|<nowiki>https://d.uuidksinc.net/match/{dspid}/?remote_uid={dsp-userid}</nowiki><br />
|callback url<br />
|1. Kadam send pixel to DSP.<br />
<br />
2. DSP makes settings to set the pixel (DSP version ID should be substituted for {dsp-userid} in the pixel url).<br />
<br />
3. DSP provides a link to the callback url.<br />
<br />
4. Kadam performs a redirect settings.<br />
<br />
5. In the bid request Kadam sends the user.id.<br />
|-<br />
|DSP<br />
|Kadam<br />
|<nowiki>https://d.uuidksinc.net/match/{dspid}/?remote_uid={dsp-userid}</nowiki><br />
| - <br />
|1. Kadam send pixel to DSP.<br />
<br />
2. DSP makes settings to set the pixel (DSP version ID should be substituted for {dsp-userid} in the pixel url).<br />
<br />
3. In the bid request Kadam sends user.id and buyeruid.<br />
|-<br />
|DSP<br />
|Both<br />
|<nowiki>https://d.uuidksinc.net/match/{dspid}/?remote_uid={dsp-userid}</nowiki><br />
|callback url<br />
|1. Kadam send pixel to DSP.<br />
<br />
2. DSP makes settings to set the pixel (DSP version ID should be substituted for {dsp-userid} in the pixel url).<br />
<br />
3. DSP send a link to the callback url.<br />
<br />
4. Kadam performs a redirect settings.<br />
<br />
5. In the bid request Kadam sends user.id and buyeruid.<br />
|-<br />
|Kadam<br />
|DSP<br />
| - <br />
|pixel<br />
|1. DSP provides pixel.<br />
<br />
2. Kadam makes settings to set the pixel and performs a redirect settings.<br />
<br />
3. In the bid request Kadam sends the user.id.<br />
|-<br />
|Kadam<br />
|Kadam<br />
|<nowiki>https://d.uuidksinc.net/match/{dspid}/?remote_uid={dsp-userid}</nowiki><br />
|pixel<br />
|1. DSP provides pixel.<br />
<br />
2. Kadam makes settings to set the pixel.<br />
<br />
3. Kadam provides a link to the callback url.<br />
<br />
4. DSP performs a redirect settings (DSP version ID should be substituted for {dsp-userid} in the pixel url).<br />
<br />
5. In the bid request Kadam sends user.id and buyeruid.<br />
|-<br />
|Kadam<br />
|Both<br />
|<nowiki>https://d.uuidksinc.net/match/{dspid}/?remote_uid={dsp-userid}</nowiki><br />
|pixel<br />
|1. DSP provides pixel.<br />
<br />
2. Kadam makes settings to set the pixel.<br />
<br />
3. Kadam provides a link to the callback url.<br />
<br />
4. DSP performs a redirect settings (DSP version ID should be substituted for {dsp-userid} in the pixel url).<br />
<br />
5. In the bid request Kadam sends the user.id.<br />
|}</div>
Admin