Difference between revisions of "Click statistics"

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(Report Purpose)
 
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<i> Advertiser Account /Statistics /By Clicks </i>
 
<i> Advertiser Account /Statistics /By Clicks </i>
  
[[File: Statpoclickam.jpg | 100px | center | frame |image 1]]
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[[File: Clickstatscr11.png | 100px | center | frame]]
  
 
== Filter Panel ==
 
== Filter Panel ==
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     <li> <b> Region 1 </b> - region indication </li>
 
     <li> <b> Region 1 </b> - region indication </li>
 
     <li> <b> Region 2 </b> - indication of the subregion (values ​​depend on the "Region" filter) </li>
 
     <li> <b> Region 2 </b> - indication of the subregion (values ​​depend on the "Region" filter) </li>
     <li> <b> Type </b> is the type of advertising campaign, the available values ​​are: All /[[Advertising formats # .D0.A2.D0.B8.D0.B7.D0.B5.D1.80.D0.BD. D1.8B.D0.B9_.D1.84.D0.BE.D1.80.D0.BC.D0.B0.D1.82. By teasers]] /
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     <li> <b> Type </b> is the type of advertising campaign</li>
[[Advertising formats # .D0.91.D0.B0.D0.BD.D0.BD.D0.B5.D1.80.D0.BD.D1.8B.D0.B9_.D1.84.D0.BE.D1 .80.D0.BC.D0.B0.D1.82. | By banners]] /
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[[Formats of advertising # Push-.D1.83.D0.B2.D0.B5.D0.B4.D0.BE.D0.BC.D0.BB.D0.B5.D0.BD.D0.B8.D0.B5 | Push notification]] /
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[[Advertising Formats # Clickunder | Clickunder]] /
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[[Advertising formats # .D0.92.D0.B8.D0.B4.D0.B5.D0.BE_.D1.84.D0.BE.D1.80.D0.BC.D0.B0.D1.82_.28pre -roll.29 | Video advertising]] /
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[[Formats of advertising # .D0.9A.D0.BE.D0.BD.D1.82.D0.B5.D0.BA.D1.81.D1.82.D0.BD.D0.8.D1.8F_.D1 .80.D0.B5.D0.BA.D0.BB.D0.B0.D0.BC.D0.B0 | Contextual Advertising]]
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     </li>
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     <li> <b> Date from /to </b> - time interval for which statistics will be displayed </li>
 
     <li> <b> Date from /to </b> - time interval for which statistics will be displayed </li>
 
     <li> <b> Campaign </b> - indication of a specific advertising campaign </li>
 
     <li> <b> Campaign </b> - indication of a specific advertising campaign </li>
     <li> <b> Payment Model </b> - indication of [[creating_advertising_campaign # .D0.9C.D0.BE.D0.B4.D0.B5.D0.BB.D1.8C_.D0.BE.D0.BF .D0.BB.D0.B0.D1.82.D1.8B. | Payment model]] advertising campaigns ([[creating_of advertising_campaign # .D0.9C.D0.BE.D0.B4.D0.B5.D0.BB. D1.8C_.D0.BE.D0.BF.D0.BB.D0.B0.D1.82.D1.8B. | CPC]], [[Creating a promotional campaign # .D0.9C.D0.BE.D0.B4. D0.B5.D0.BB.D1.8C_.D0.BE.D0.BF.D0.BB.D0.B0.D1.82.D1.8B. | CPM]], [[Kadam_Smart_Ads # | KSA]]) </li>
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     <li> <b> Payment Model </b> - indication of payment options</li>
 
     <li> <b> Categories </b> - select filtering category </li>
 
     <li> <b> Categories </b> - select filtering category </li>
 
     <li> <b> No archived </b> - when this option is selected, statistics will be displayed without regard to remote and archived campaigns. </li>
 
     <li> <b> No archived </b> - when this option is selected, statistics will be displayed without regard to remote and archived campaigns. </li>
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       <li> <b> Preview </b> - contains an icon, when clicked, an image of advertising material appears; </li>
 
       <li> <b> Preview </b> - contains an icon, when clicked, an image of advertising material appears; </li>
 
       <li> <b> Link </b> - contains the name of the banner, when clicked, it takes you to the landing page; </li>
 
       <li> <b> Link </b> - contains the name of the banner, when clicked, it takes you to the landing page; </li>
       <li> <b> IP </b> is the IP of the user who is making the transition; </li>
 
 
       <li> <b> Cost per click </b> - for CPC campaigns: cost of clicking on a link; for CPM campaigns: amount for all impressions /clicks </li>
 
       <li> <b> Cost per click </b> - for CPC campaigns: cost of clicking on a link; for CPM campaigns: amount for all impressions /clicks </li>
 
</ol>
 
</ol>

Latest revision as of 17:14, 1 November 2021

Report Purpose

The statistics for each click on any promotional materials are shown in this section. The report can be found at the following address:

Advertiser Account /Statistics /By Clicks

Clickstatscr11.png

Filter Panel

The report can be formed in the context of the following parameters:

         
  • Region 1 - region indication
  •      
  • Region 2 - indication of the subregion (values ​​depend on the "Region" filter)
  •      
  • Type is the type of advertising campaign
  •      
  • Date from /to - time interval for which statistics will be displayed
  •      
  • Campaign - indication of a specific advertising campaign
  •      
  • Payment Model - indication of payment options
  •      
  • Categories - select filtering category
  •      
  • No archived - when this option is selected, statistics will be displayed without regard to remote and archived campaigns.
  •      
  • Campaign names - if you select this option, the campaign IDs in the drop-down list will be replaced with their names.
  •      
  • Only with audience - if you select this option, statistics will be displayed for the campaigns in which the audience is selected.

When you click on the icon under the table part, statistics are exported to an xls file.

image 2

Main fields

The following fields are displayed in the tabular part:

           
  1. Time to click - the time the action took place;
  2.        
  3. Campaign ID
  4.        
  5. Material ID
  6.        
  7. Site ID
  8.        
  9. Preview - contains an icon, when clicked, an image of advertising material appears;
  10.        
  11. Link - contains the name of the banner, when clicked, it takes you to the landing page;
  12.        
  13. Cost per click - for CPC campaigns: cost of clicking on a link; for CPM campaigns: amount for all impressions /clicks