Difference between revisions of "Campaign statistics"
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== Report Purpose == | == Report Purpose == | ||
| − | + | <b>Campaigns</b> report allows to view statistics for impressions and conversions for all campaigns or for a single campaign for the period of interest, but not more than 45 days. To view the detailed statistics by region, you have to click on "globe". To get acquainted with the detailed statistics on advertising materials, you have to click on "icon" of the desired campaign. | |
<i> Advertiser Account /Statistics /By Campaign </i> | <i> Advertiser Account /Statistics /By Campaign </i> | ||
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[[Advertising formats # .D0.91.D0.B0.D0.BD.D0.BD.D0.B5.D1.80.D0.BD.D1.8B.D0.B9_.D1.84.D0.BE.D1 .80.D0.BC.D0.B0.D1.82. | By banners]] / | [[Advertising formats # .D0.91.D0.B0.D0.BD.D0.BD.D0.B5.D1.80.D0.BD.D1.8B.D0.B9_.D1.84.D0.BE.D1 .80.D0.BC.D0.B0.D1.82. | By banners]] / | ||
[[Formats of advertising # Push-.D1.83.D0.B2.D0.B5.D0.B4.D0.BE.D0.BC.D0.BB.D0.B5.D0.BD.D0.B8.D0.B5 | Push notification]] / | [[Formats of advertising # Push-.D1.83.D0.B2.D0.B5.D0.B4.D0.BE.D0.BC.D0.BB.D0.B5.D0.BD.D0.B8.D0.B5 | Push notification]] / | ||
| − | [[Advertising Formats # | + | [[Advertising Formats # Clickunder | Clickunder]] / |
[[Advertising formats # .D0.92.D0.B8.D0.B4.D0.B5.D0.BE_.D1.84.D0.BE.D1.80.D0.BC.D0.B0.D1.82_.28pre -roll.29 | Video advertising]] / | [[Advertising formats # .D0.92.D0.B8.D0.B4.D0.B5.D0.BE_.D1.84.D0.BE.D1.80.D0.BC.D0.B0.D1.82_.28pre -roll.29 | Video advertising]] / | ||
| − | [[Formats of advertising # .D0.9A.D0.BE.D0.BD.D1.82.D0.B5.D0.BA.D1.81.D1.82.D0.BD.D0.8.D1.8F_.D1 .80.D0.B5.D0.BA.D0.BB.D0.B0.D0.BC.D0.B0 | Contextual Advertising | + | [[Formats of advertising # .D0.9A.D0.BE.D0.BD.D1.82.D0.B5.D0.BA.D1.81.D1.82.D0.BD.D0.8.D1.8F_.D1 .80.D0.B5.D0.BA.D0.BB.D0.B0.D0.BC.D0.B0 | Contextual Advertising]] |
| − | + | ||
</li> | </li> | ||
| − | <li> <b> Date from /to </b> - | + | <li> <b> Date from /to </b> - time interval for which statistics will be displayed </li> |
| − | <li> <b> Payment Model </b> - | + | <li> <b> Payment Model </b> - indication of [[creating_advertising_campaign # .D0.9C.D0.BE.D0.B4.D0.B5.D0.BB.D1.8C_.D0.BE.D0.BF .D0.BB.D0.B0.D1.82.D1.8B. | Payment model]] advertising campaigns ([[creating_of advertising_campaign # .D0.9C.D0.BE.D0.B4.D0.B5.D0.BB. D1.8C_.D0.BE.D0.BF.D0.BB.D0.B0.D1.82.D1.8B. | CPC]], [[Creating a promotional campaign # .D0.9C.D0.BE.D0.B4. D0.B5.D0.BB.D1.8C_.D0.BE.D0.BF.D0.BB.D0.B0.D1.82.D1.8B. | CPM]], [[Kadam_Smart_Ads # | KSA]]) </li> |
<li> <b> No archived </b> - when this option is selected, statistics will be displayed without regard to remote and archived campaigns. </li> | <li> <b> No archived </b> - when this option is selected, statistics will be displayed without regard to remote and archived campaigns. </li> | ||
<li> <b> Campaign names </b> - if you select this option, the campaign IDs in the drop-down list will be replaced with their names. </li> | <li> <b> Campaign names </b> - if you select this option, the campaign IDs in the drop-down list will be replaced with their names. </li> | ||
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<ol> | <ol> | ||
<li> <b> Campaign ID </b> - Campaign Number: | <li> <b> Campaign ID </b> - Campaign Number: | ||
| − | <ul> <li> When you click on | + | <ul> <li> When you click on globe icon, an additional table appears with a list of all the regions whose users have performed targeted actions in this campaign. It also displays statistics in the context of these regions; </li> |
| − | <li> Clicking on | + | <li> Clicking on Banner Statistics icon displays a list of all banner sizes used in the current campaign. Next to the banner ID is the Stop button, which, when clicked, stops the display of the selected banner. Also, by clicking on the banner ID, its image appears; </li> |
| − | <li> Clicking on | + | <li> Clicking on Stop icon stops the current campaign. </li> |
</ul> | </ul> | ||
</li> | </li> | ||
<li> <b> Campaign Name </b> </li> | <li> <b> Campaign Name </b> </li> | ||
| − | <li> <b> Views </b> - | + | <li> <b> Views </b> - number of visitors to the campaign for the specified dates (A summary indicator for all dates is displayed) </li> |
| − | <li> <b> Clicks </b> - | + | <li> <b> Clicks </b> - number of clicks made by users of promotional materials for this campaign (Displays a summary figure for all dates) </li> |
| − | <li> <b> CTR </b> - | + | <li> <b> CTR </b> - number of clicks in relation to the number of views in the context of campaigns (average value is displayed) </li> |
| − | <li> <b> CPM </b> - | + | <li> <b> CPM </b> - cost of a thousand impressions per campaign, for a specified date (Average value is displayed) </li> |
| − | <li> <b> Money </b> - | + | <li> <b> Money </b> - amount spent by the advertiser on the materials of the current campaign (A summary for all dates is displayed) </li> |
| − | <li> <b> Conversions </b> - | + | <li> <b> Conversions </b> - number of conversions carried out in the campaign (A summary figure for all dates is displayed). Three values are displayed: |
<ul> <li> Confirmed conversions; </li> | <ul> <li> Confirmed conversions; </li> | ||
<li> Hold conversions (can go to confirmed); </li> | <li> Hold conversions (can go to confirmed); </li> | ||
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</ul> | </ul> | ||
</li> | </li> | ||
| − | <li> <b> Leads </b> - | + | <li> <b> Leads </b> - similar indicator as the conversion is calculated only for the bid campaigns. In the case of "hard conversion", only the first lead generates the conversion. The rest of the leads, which came for the same material and block, do not generate conversions (A sum indicator is displayed for all dates) </li> |
</ol> | </ol> | ||
Revision as of 15:57, 23 January 2019
Report Purpose
Campaigns report allows to view statistics for impressions and conversions for all campaigns or for a single campaign for the period of interest, but not more than 45 days. To view the detailed statistics by region, you have to click on "globe". To get acquainted with the detailed statistics on advertising materials, you have to click on "icon" of the desired campaign.
Advertiser Account /Statistics /By Campaign
pic. one
Filter Panel
The report can be formed in the context of the following parameters:
- Type is the type of advertising campaign, the available values are: All /Advertising formats # .D0.A2.D0.B8.D0.B7.D0.B5.D1.80.D0.BD. D1.8B.D0.B9_.D1.84.D0.BE.D1.80.D0.BC.D0.B0.D1.82. By teasers / By banners / Push notification / Clickunder / Video advertising / Contextual Advertising
- Date from /to - time interval for which statistics will be displayed
- Payment Model - indication of Payment model advertising campaigns ( CPC, CPM, KSA)
- No archived - when this option is selected, statistics will be displayed without regard to remote and archived campaigns.
- Campaign names - if you select this option, the campaign IDs in the drop-down list will be replaced with their names.
- Only with audience - if you select this option, statistics will be displayed for the campaigns in which the audience is selected.
When you click on the icon under the table part, statistics are exported to an xls file.
fig. 2
Main fields
The following fields are displayed in the tabular part:
- Campaign ID - Campaign Number:
- When you click on globe icon, an additional table appears with a list of all the regions whose users have performed targeted actions in this campaign. It also displays statistics in the context of these regions;
- Clicking on Banner Statistics icon displays a list of all banner sizes used in the current campaign. Next to the banner ID is the Stop button, which, when clicked, stops the display of the selected banner. Also, by clicking on the banner ID, its image appears;
- Clicking on Stop icon stops the current campaign.
- Campaign Name
- Views - number of visitors to the campaign for the specified dates (A summary indicator for all dates is displayed)
- Clicks - number of clicks made by users of promotional materials for this campaign (Displays a summary figure for all dates)
- CTR - number of clicks in relation to the number of views in the context of campaigns (average value is displayed)
- CPM - cost of a thousand impressions per campaign, for a specified date (Average value is displayed)
- Money - amount spent by the advertiser on the materials of the current campaign (A summary for all dates is displayed)
- Conversions - number of conversions carried out in the campaign (A summary figure for all dates is displayed). Three values are displayed:
- Confirmed conversions;
- Hold conversions (can go to confirmed);
- Rejected conversions.
- Leads - similar indicator as the conversion is calculated only for the bid campaigns. In the case of "hard conversion", only the first lead generates the conversion. The rest of the leads, which came for the same material and block, do not generate conversions (A sum indicator is displayed for all dates)
