Difference between revisions of "CTR increase"
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'''CTR''' (click-through rate) is the ratio of the number of clicks on an advertisement to the number of impressions. The higher this indicator, the more traffic will be able to receive an ad. | '''CTR''' (click-through rate) is the ratio of the number of clicks on an advertisement to the number of impressions. The higher this indicator, the more traffic will be able to receive an ad. | ||
=== Image. === | === Image. === | ||
| − | + | The image should be bright, original and clear, and should not contain many details. Images for ads can also be generated from a video by taking single frames from the video. Multiple frames can also be used to create an animation in gif format. Animated ads are more likely to be clicked than static images. The images may have one of a variety of attention grabbing elements like play buttons, arrows, social network logos, etc. | |
| − | + | ||
=== Title. === | === Title. === | ||
| − | + | The title must convey the essence of the advertisement and must say a lot with just a few words. The title of the teaser advertisement should not contain insults. Using positive statements or questions to increase the advertisements intrigue garner the best results. More attention is attracted to the target audience if the title calls to a specific action. | |
| + | |||
=== Text. === | === Text. === | ||
| − | + | The text should be interesting, intriguing, well-written and consistent with the image. The text should enhance the intriguing effect of the title. | |
=== Target audience. === | === Target audience. === | ||
| − | Determine which target audience your product or service is directed | + | Determine which target audience your product or service is directed towards. Use targeting settings like the users gender, age, and ad display time. |
Latest revision as of 08:56, 20 February 2019
CTR (click-through rate) is the ratio of the number of clicks on an advertisement to the number of impressions. The higher this indicator, the more traffic will be able to receive an ad.
Contents
Image.
The image should be bright, original and clear, and should not contain many details. Images for ads can also be generated from a video by taking single frames from the video. Multiple frames can also be used to create an animation in gif format. Animated ads are more likely to be clicked than static images. The images may have one of a variety of attention grabbing elements like play buttons, arrows, social network logos, etc.
Title.
The title must convey the essence of the advertisement and must say a lot with just a few words. The title of the teaser advertisement should not contain insults. Using positive statements or questions to increase the advertisements intrigue garner the best results. More attention is attracted to the target audience if the title calls to a specific action.
Text.
The text should be interesting, intriguing, well-written and consistent with the image. The text should enhance the intriguing effect of the title.
Target audience.
Determine which target audience your product or service is directed towards. Use targeting settings like the users gender, age, and ad display time.
