Difference between revisions of "CTR increase"

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'''CTR''' (click-through rate) is the ratio of the number of clicks on an advertisement to the number of impressions. The higher this indicator, the more traffic will be able to receive an ad.
 
'''CTR''' (click-through rate) is the ratio of the number of clicks on an advertisement to the number of impressions. The higher this indicator, the more traffic will be able to receive an ad.
 
=== Image. ===
 
=== Image. ===
Image should be bright, original and clear, should not contain many details.
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The image should be bright, original and clear, and should not contain many details. Images for ads can also be generated from a video by taking single frames from the video. Multiple frames can also be used to create an animation in gif format. Animated ads are more likely to be clicked than static images. The images may have one of a variety of attention grabbing elements like play buttons, arrows, social network logos, etc.  
If there is no possibility to create an image for the ad, you can make it from the video, you can also take several frames and create an animation in gif format. Animated ads are more clickable than static image. The picture may have various attention-grabbing elements: play buttons, arrows, edging of some elements, social network signs, etc.
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=== Title. ===
 
=== Title. ===
It must convey the essence of the advertisement and contain a maximum of information, in one "catchy" phrase. The title of the teaser advertisement should not contain insults. You can use the affirmative form of the proposal, a question or some kind of intrigue. The title, calling for a specific action (verb in the imperative mood) attracts more attention to the target audience.
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The title must convey the essence of the advertisement and must say a lot with just a few words. The title of the teaser advertisement should not contain insults. Using positive statements or questions to increase the advertisements intrigue garner the best results. More attention is attracted to the target audience if the title calls to a specific action.  
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=== Text. ===
 
=== Text. ===
Text should be interesting, intriguing, well-written and consistent with the image. The text should enhance the intriguing effect of the title.
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The text should be interesting, intriguing, well-written and consistent with the image. The text should enhance the intriguing effect of the title.
 
=== Target audience. ===
 
=== Target audience. ===
Determine which target audience your product or service is directed to. Use targeting settings - gender, age, ad display time.
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Determine which target audience your product or service is directed towards. Use targeting settings like the users gender, age, and ad display time.

Latest revision as of 11:56, 20 February 2019

CTR (click-through rate) is the ratio of the number of clicks on an advertisement to the number of impressions. The higher this indicator, the more traffic will be able to receive an ad.

Image.

The image should be bright, original and clear, and should not contain many details. Images for ads can also be generated from a video by taking single frames from the video. Multiple frames can also be used to create an animation in gif format. Animated ads are more likely to be clicked than static images. The images may have one of a variety of attention grabbing elements like play buttons, arrows, social network logos, etc.

Title.

The title must convey the essence of the advertisement and must say a lot with just a few words. The title of the teaser advertisement should not contain insults. Using positive statements or questions to increase the advertisements intrigue garner the best results. More attention is attracted to the target audience if the title calls to a specific action.

Text.

The text should be interesting, intriguing, well-written and consistent with the image. The text should enhance the intriguing effect of the title.

Target audience.

Determine which target audience your product or service is directed towards. Use targeting settings like the users gender, age, and ad display time.