Advertising formats
Contents
Teaser is a small ad that consists of an image, a short text, and a title. It contains only part of the information about your product or service without revealing too many details. This method is used to intrigue potential clients and encourage them to make a purchase or place an order.
This format is one of the most popular and allows you to receive a large volume of traffic at a low cost per click.
Valid file extensions for the image: jpg, png, jpeg, gif. Maximum file size: 512 KB. The image can be square or rectangular; the image size must be at least 500×500 pixels.
The maximum number of characters in the title is 30.
The maximum number of characters in the text is 70.
The maximum word length is 20 characters.
Banner format
Banner — a graphic advertisement that may contain static images replacing one another or animated elements. A banner always contains a hyperlink leading to the landing page or to the advertiser's website.
Banner advertising is a great format for combining branding and marketing functions and for creating a visual representation of the product.
Standard file formats for adding banners to advertising campaigns: gif, jpg, jpeg, png, html. Maximum file size: 500 KB.
Clicking on the banner should open the target page in a new window. It is prohibited for the ad to interact with the rest of the webpage, external websites, the computer's camera, its microphone, its clipboard, or its local storage space.
List of supported banner sizes:
| 88x31 | 170x100 | 300x300 | 980x120 |
| 100x100 | 180x80 | 300x600 | 600x500 |
| 100x200 | 180x150 | 320x50 | 1280x752 |
| 120x60 | 200x80 | 320x100 | 600x976 |
| 120x90 | 200x200 | 336x280 | 1024x768 |
| 120x240 | 200x300 | 384x115 | 800x1232 |
| 120x600 | 230x60 | 400x40 | 962x553 |
| 120x800 | 234x60 | 468x60 | 1280x800 |
| 125x125 | 240x100 | 468x120 | 1600x2560 |
| 125x250 | 240x400 | 500x100 | 601x914 |
| 150x60 | 250x130 | 500x200 | 914x601 |
| 160x60 | 250x250 | 580x400 | 1067x619 |
| 160x120 | 250x360 | 728x90 | |
| 160x400 | 270x60 | 930x180 | |
| 160x600 | 300x50 | 970x90 |
Push notification
Classic push notification — a pop-up notification that appears in the corner of the computer screen or in the notification list of a mobile phone. To receive a push notification, the user must subscribe to the site's mailing list. The user can close the notification if needed. This format is suitable for all sites and various advertising topics without restrictions, works for all geographical areas, and has a high CTR (click-through rate).
In-Page Push — users do not need to subscribe to newsletters or agree to receive notifications in advance. The main advantage of this format is that it displays ads on all devices and in all browsers (even on iOS and macOS) and operates regardless of updates released by Google.
You can select this type of push notification when setting up your advertising campaign.
Requirements for Push notification formats:
Images: the size of the uploaded icon must be at least 192×192 pixels.
The size of the main image must be at least 360×240 pixels.
Valid file extensions: jpg, png, jpeg. Maximum file size: 512 KB.
The maximum number of characters in the title is 30.
The maximum number of characters in the text is 40. If there are more characters, the text will be truncated.
Balance: Push notification campaigns are active only if the balance is more than $17. If the balance is $17 or less, the campaign will not receive impressions.
Clickunder (Popunder)
Clickunder (Popunder) is an advertising format that opens the advertiser's site in a new browser window after the user clicks on any area of the page where the ad is placed.
The advantage of this format is its low cost per click.
A Clickunder campaign is only active when there is more than $10 in the account. If the balance is $10 or less, the campaign will not receive impressions.
Video
Video is an advertising format in which the user is shown a video clip within a Video campaign. The clip is played in the publisher's embedded player, and when the user clicks the video they are redirected to the URL specified by the advertiser. The format is well-suited for brand awareness, storytelling, and promoting products where motion demonstration is important.
Requirements for the uploaded mp4 clip:
- File format: mp4.
- Maximum file size: 100 MB.
- Maximum title length: 30 characters.
- The clip must not contain VPAID wrappers or embedded third-party analytics — otherwise it will be rejected at moderation.
- Recommended duration — 15 to 60 seconds. Clips that are too short or too long tend to show a low VCR.
In-App Push
(COMING SOON) In-App Push — an advertising block within a mobile application displayed as a large image. The main advantage of In-App Push is that users are guaranteed to see your advertising message.
Requirements for In-App Push:
Images: the size of the uploaded icon must be at least 192×192 pixels.
The size of the main image must be at least 360×240 pixels.
Acceptable file extensions: jpg, png, jpeg. Maximum file size: 512 KB.
Text: maximum 30 characters in the title; maximum 70 characters in the text; maximum word length: 20 characters.
Balance: In-App Push campaigns are active only if the balance is more than $17. If the balance is $17 or less, the campaign will not receive impressions.
Advertising in the In-App Push format is displayed only on mobile devices.
