Clickunder is an advertising format that allows the advertiser’s site to open up in a new browser window after the user clicks on any area of the page on which ad is located. The advantage of this format is that it is low cost per click. The clickunder campaign is only active when there is more than 500 rubles on the balance sheet. And if the balance is 500 rubles or less, the campaign will not receive any impressions.
To create a Clickunder campaign, go to Campaigns / Campaigns section and click on "+ Create Campaign" button.
All fields, marked with an asterisk ( * ) are required.
- 1 Name, URL, payment model, format selection.
- 2 Keyword Targeting.
- 3 Regions and mobile operators.
- 4 Categories.
- 5 Sex and age of the target audience.
- 6 Platform Targeting.
- 7 Browser Targeting.
- 8 Set black and white sheets.
- 9 Black and white list ip.
- 10 Set campaign limits.
- 11 Time targeting.
- 12 Advanced Settings.
- 13 See also
Name, URL, payment model, format selection.
The difference between creating clickunder campaigns and other formats of advertisement is the payment method. Only CPC and KSA models are available for selection. Also, the Clickunder method does not require the addition of advertising materials. It will begin showing immediately after moderation. Clickunder campaign is active only when you have more than 500 rubles in your account. If your balance is 500 rubles or less, the campaign will not receive any impressions. A more detailed description of this campaign setting is as follows:
The name with which the campaign will be displayed in the list of advertising campaigns in your account.
URL of advertised resource.
Check site availability
If the check box is checked, your campaign will be suspended if your domain is unavailable. As soon as the domain becomes available, the campaign will start automatically. You can enter the addresses of 3 of their sites. Each new domain site with a new line.
Site to check
The site that checks for availability with the active checkmark, "Check availability of the site.”
To create a Clickunder campaign, you can select the pay-per-click or Smart Ads payment model. The rate for such a payment model is indicated for 1 click. After saving the campaign, it will be impossible to change the payment model.
Keyword targeting allows advertisers to receive traffic only from specific pages where those particular keywords are found. The maximum number of key phrases for one campaign is 500.
Key phrases can be added individually or several at once (image 3).
To add key phrase, you must specify the phrase and bid, and then "+" button (image 4)
To add several Keyword words_working principle, each phrase must be written on a new line. Rate is indicated for all phrases. To add several key phrases, each phrase must be written from a new line. Rate is indicated for all phrases.
The Targeting Keyword Search Guidelines are described in here.
Regions and mobile operators.
This setting allows you to select regions and mobile operators, the residents or users of which your ad will be shown
Near each region there is a potential daily volume of impressions and an average bid (displays data based on the parameters already selected in the campaign, such as: advertising format, categories, browser, platform) (image 6)
Targeting mobile operators.
Web (Website) and wap (Wireless Application Protocol); Mobile IP targeting is used both by mobile devices and stationary PCs with modems of mobile operators for accessing the internet.
Allows you to specify the categories of sites on which advertising will be displayed. Each category can have its own rate. You can judge the competition in the category by looking at the maximum rate value.
Next to each category is its ID (transmitted when using the [CATID] tag, more details about transferring tags can be found here), and the potential daily volume of impressions and the average rate, which displays data based on the parameters already selected in the campaign such as ad format, categories, browser, platform (image 7).
Sex and age of the target audience.
Campaign will only be displayed to these particular users (image 8).
With this setting, you determine which platforms will display ads.
The potential daily volume of impressions and the average bid (displays data based on parameters already selected in the campaign such as ad format, categories, browser, platform shown in image 9) are indicated next to each platform.
Gives you the option to select which browsers you want your ads to be displayed on.
Near each browser shows the potential daily volume of impressions and the average rate (displays data based on the parameters already selected in the campaign, such as: advertising format, categories, browser, platform) (image 10)
Set black and white sheets.
Allows to block ads on a specific site.
Promotional materials will be shown only on sites from this list.
You can specify only the site id in the black and white sheets (image 11). Information on how to correctly extract the site ID can be found in the article Macro Setup.
Black and white list ip.
Allows to block ad impressions for certain ip. The maximum number of addresses is 10,000. (image 12).
Promotional materials will be shown only for those IP users who will be included in the specified ranges. (image 12).
Set campaign limits.
A tool that allows you to set limits for the number of campaign impressions and limit sites based on the number of impressions on them (image 13).
Maximum number of conversions per day - the total number of user transitions that can be made on the promotional materials of the current campaign in one day. The minimum value for the field is 100.
Set the campaign's daily budget - the maximum amount that can be paid per day by the advertiser for actions carried out on the current campaign. The Minimum value for the field is 300.
Total campaign budget - the maximum amount that can be paid by the advertiser for the entire campaign period for targeted user actions. The minimum value for the field is 1000.
Display the ad not more than - This field allows you to specify an amount of impressions you would like to make in a specific amount of time. The maximum value for the second field (time) is 365 days.
Min impressions number on websites This restriction allows you to not display ads on sites where the daily number of impressions is less than the specified number. For KSA campaigns, this restriction applies only in the training mode.
Max impressions number on websites This restriction allows you to not display ads on sites where the daily number of impressions is more than the specified number. For KSA campaigns, this restriction applies only in the training mode.
Allows to specify the time and days of the week to display ads. For this setting, the server time is taken into account, namely UTC +4 (image 14).
Equal distribution of advertising budget per day - when you install this checkbox, your budget will be evenly distributed among all available sites of the system, regardless of the amount of traffic they generate. This will allow your funds to be used evenly, without the risk of spending too fast on large sites.
After all the necessary settings are made, you must click on "Create campaign" button.