You are looking at the HTML representation of the XML format.
HTML is good for debugging, but is unsuitable for application use.
Specify the format parameter to change the output format.
To see the non HTML representation of the XML format, set format=xml.
See the complete documentation, or API help for more information. 
<?xml version="1.0"?>
<api>
  <query-continue>
    <allpages apcontinue="Configuring_postback_for_Actionpay" />
  </query-continue>
  <query>
    <allpages>
      <p pageid="1478" ns="0" title="Block Creation" />
      <p pageid="1455" ns="0" title="CPA Target campaign creating" />
      <p pageid="1261" ns="0" title="CTR increase" />
      <p pageid="1268" ns="0" title="Campaign statistics" />
      <p pageid="1279" ns="0" title="Category macro transfer" />
      <p pageid="1269" ns="0" title="Click statistics" />
      <p pageid="1596" ns="0" title="Clickunder" />
      <p pageid="1762" ns="0" title="Configuring mobytize" />
      <p pageid="1660" ns="0" title="Configuring postback for 7offers.ru" />
      <p pageid="1673" ns="0" title="Configuring postback for AD1" />
    </allpages>
  </query>
</api>